|All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.|
|SOUTH AFRICAN QUALIFICATIONS AUTHORITY|
|REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE:|
|National Certificate: Marketing Communications|
|SAQA QUAL ID||QUALIFICATION TITLE|
|20903||National Certificate: Marketing Communications|
|PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY||NQF SUB-FRAMEWORK|
|Was SERVICES until Last Date for Achievement||OQSF - Occupational Qualifications Sub-framework|
|National Certificate||Field 03 - Business, Commerce and Management Studies||Marketing|
|ABET BAND||MINIMUM CREDITS||PRE-2009 NQF LEVEL||NQF LEVEL||QUAL CLASS|
|Undefined||134||Level 4||NQF Level 04||Regular-Unit Stds Based|
|REGISTRATION STATUS||SAQA DECISION NUMBER||REGISTRATION START DATE||REGISTRATION END DATE|
Passed the End Date -
Status was "Reregistered"
|LAST DATE FOR ENROLMENT||LAST DATE FOR ACHIEVEMENT|
|In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.|
This qualification is replaced by:
|Qual ID||Qualification Title||Pre-2009 NQF Level||NQF Level||Min Credits||Replacement Status|
|59276||Further Education and Training Certificate: Marketing||Level 4||NQF Level 04||139||Complete|
|PURPOSE AND RATIONALE OF THE QUALIFICATION|
|Any individuals who are or wish to be involved in Marketing Communications will access this qualification. It also serves as the entry qualification into Marketing Communications Qualifications in the higher band of learning. This qualification will be registered at NQF Level 4. This qualification is also related to other qualifications such as the National Certificate in Marketing Research, the National Certificate in Customer Management and the National Certificate in Marketing Management where all four of these qualifications will share fundamental competence as well as core competence. Portability across all four of these National Certificates are therefore ensured.
Rational of the qualification:
The National Qualification in Marketing Communications: Level 4 is designed to meet the needs of those learners who enter the field of Marketing Communications. The whole marketing field per se is a key business function necessary for the success of any organisation, both strategically and operationally. The qualification is inextricably linked to the Standard Generating Body's (SGB's), definition of Marketing, "to identify, anticipate and satisfy current and future consumer and customer expectations, needs and problems by facilitating and consummating exchange to achieve targeted levels of profitability and / or value in an accountable and socially responsible manner. The Marketing Communications National Certificate at NQF Level 4 will provide a broad knowledge and skills needed in the industry and to progress along a career path for learners who
The National Certificate in Marketing Communications: Level 4 allows the learner to work towards a nationally recognised whole qualification. The qualification will allow both those in formal educations and those already employed in marketing organisations access, due to its flexibility. It aims to develop individuals who are informed and skilled in Marketing Communications.
The qualification has building blocks that can be developed further and will lead to a more defined Marketing Communications career path at NQF Level 5. It also focuses on the skills, knowledge, values and attitudes required to progress further. The intention is
Many different roles and careers are linked to and affected by this qualification. They include, but are not limited to:
The National Certificate in Marketing Communications: Level 4 should produce knowledgeable, skilled market communicators who are able to contribute to improved productivity and efficiency within the marketing industry. It should provide the means for current individuals in the Marketing Communications field to receive recognition of prior learning and to upgrade their skills and knowledge base. The qualification is structured in such a way that exposes individuals to a set of core competences to give a broad understanding of marketing and the electives, which will allow for a specific competence in Marketing Communications. It will also promote the notion of life-long learning.
|LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING|
|Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent.
Recognition of prior learning:
The structure of this Unit Standard based Qualification makes the recognition of Prior Learning possible, if the learner is able to demonstrate competence in the knowledge, skills, values and attitudes implicit in this Marketing Communications Qualification.
This recognition of Prior Learning may allow:
All recognition of Prior Learning is subject to quality assurance by services SETA or a relevant accredited ETQA and is conducted by an accredited workplace assessor.
|RECOGNISE PREVIOUS LEARNING?|
|EXIT LEVEL OUTCOMES|
|On achieving this qualification, the learner will be able to:
|ASSOCIATED ASSESSMENT CRITERIA|
|In particular assessors should check that the learner must demonstrate an ability to consider a range of options and make decisions about:
Because assessment practices must be open, transparent, fair, valid, and reliable and ensure that no learner is disadvantaged in any way whatsoever, an integrated assessment approach is incorporated into the qualification.
As it is a Unit Standard based Qualification, both formative and summative assessment processes are accounted for.
|Benchmarking was done by comparison to Unit Standards / Outcomes of learning against:
|On completion of this qualification, besides careers in the formal Marketing Communications industry, learners may also be able to enter careers in:
1. The above is an indication rather than an exhaustive listing
2. In addition learners can specialise in an industry sector e.g. EMCG; Retail, Wholesale, Motor; Insurance etc
3. Learners can also become even more specialised such as Call Center; Internet Marketing; Point of Sale etc.
A learner could follow a career in the Marketing Communications field focusing on FMCG and undertaking it in Call Centers.
Anyone wishing to be assessed against this Qualification may apply to be assessed by any assessment agency, assessor or provider institution that is accredited by the Services SETA ETQA.
|CRITERIA FOR THE REGISTRATION OF ASSESSORS|
|For an applicant to register as an assessor, the applicant needs:
|This qualification has been replaced by qualification 59276, which is the Further Education and Training Certificate: Marketing, NQF Level 4, 139 credits.|
|ID||UNIT STANDARD TITLE||PRE-2009 NQF LEVEL||NQF LEVEL||CREDITS|
|Core||10017||Comply with legal requirements and understand implications||Level 4||NQF Level 04||4|
|Core||10022||Comply with organisational ethics||Level 4||NQF Level 04||4|
|Core||10018||Deal with brand, product and service promotions||Level 4||NQF Level 04||4|
|Core||10016||Demonstrate an understanding of product positioning||Level 4||NQF Level 04||4|
|Core||10020||Demonstrate an understanding of the competitive environment||Level 4||NQF Level 04||4|
|Core||10019||Demonstrate an understanding of the target market||Level 4||NQF Level 04||4|
|Core||10014||Describe features, advantages and benefits of a range of products||Level 4||NQF Level 04||6|
|Core||10025||Handle a range of customer complaints||Level 4||NQF Level 04||4|
|Core||10013||Identify and utilise marketing resources to meet objectives||Level 4||NQF Level 04||4|
|Core||10015||Identify customers of the business||Level 4||NQF Level 04||4|
|Core||10026||Identify expertise and resources||Level 4||NQF Level 04||3|
|Core||10023||Identify internal and external stakeholders||Level 4||NQF Level 04||4|
|Core||10021||Instil in myself a personal marketing culture||Level 4||NQF Level 04||4|
|Core||10024||Liaise with a range of customers of a business||Level 4||NQF Level 04||4|
|Core||10012||Meet marketing performance standards||Level 4||NQF Level 04||4|
|Core||10027||Monitor marketing information flow and collect process marketing data||Level 4||NQF Level 04||4|
|Core||10011||Work as a member of a marketing team||Level 4||NQF Level 04||5|
|Fundamental||14947||Describe data communications||Level 3||NQF Level 03||4|
|Fundamental||9015||Apply knowledge of statistics and probability to critically interrogate and effectively communicate findings on life related problems||Level 4||NQF Level 04||6|
|Fundamental||8974||Engage in sustained oral communication and evaluate spoken texts||Level 4||NQF Level 04||5|
|Fundamental||12417||Measure, estimate & calculate physical quantities & explore, critique & prove geometrical relationships in 2 and 3 dimensional space in the life and workplace of adult with increasing responsibilities||Level 4||NQF Level 04||4|
|Fundamental||8975||Read analyse and respond to a variety of texts||Level 4||NQF Level 04||5|
|Fundamental||7468||Use mathematics to investigate and monitor the financial aspects of personal, business, national and international issues||Level 4||NQF Level 04||6|
|Fundamental||12153||Use the writing process to compose texts required in the business environment||Level 4||NQF Level 04||5|
|Fundamental||8976||Write for a wide range of contexts||Level 4||NQF Level 04||5|
|Elective||10034||Demonstrate an understanding of and define integrated marketing communications and its role||Level 4||NQF Level 04||6|
|Elective||10032||Demonstrate an understanding of and define the nature, role and history of marketing communication||Level 4||NQF Level 04||3|
|Elective||10035||Demonstrate an understanding of creative principles of marketing communications||Level 4||NQF Level 04||4|
|Elective||10033||Demonstrate an understanding of ethical, cultural and legal issues in marketing communication||Level 4||NQF Level 04||3|
|Elective||10036||Operate an inter-departmental traffic system||Level 4||NQF Level 04||8|
|LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:|
|When qualifications are replaced, some of their learning programmes are moved to being recorded against the replacement qualifications. If a learning programme appears to be missing from here, please check the replacement.
|PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:|
|This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
|1.||AGON TRAINING PTY LTD|
|2.||DIONYSUS SKILLS DEVELOPMENT INITIATIVE PTY LTD|
|3.||HEIRS TRAINING AND DEVELOPMENT PTY LTD|
|4.||KLM EMPOWERED HUMAN SOLUTIONS SPECIALISTS PTYLTD|