SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE: 

National Certificate: Customer Management 
SAQA QUAL ID QUALIFICATION TITLE
20907  National Certificate: Customer Management 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
Was SERVICES until Last Date for Achievement  OQSF - Occupational Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
National Certificate  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  134  Level 4  NQF Level 04  Regular-Unit Stds Based 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Passed the End Date -
Status was "Reregistered" 
SAQA 0160/05  2005-09-13  2008-02-19 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2009-02-19   2012-02-19  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification is replaced by: 
Qual ID Qualification Title Pre-2009 NQF Level NQF Level Min Credits Replacement Status
59276  Further Education and Training Certificate: Marketing  Level 4  NQF Level 04  139  Complete 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Any individuals who are or wish to be involved in Customer Management will access this qualification. It also serves as the entry qualification into Marketing Research Qualifications in the higher band of learning. This qualification will be registered at NQF Level 4. This qualification is also related to other qualifications such as the National Certificate in Marketing Communications, the National Certificate in Marketing Research and the National Certificate in Marketing Management where all four of these qualifications will share fundamental competence as well as core competence. Portability across all four of these National Certificates are therefore ensured.

Rational of the qualification:

The National Qualification in Customer Management: Level 4 is designed to meet the needs of those learners who enter the field of Customer Management. The whole marketing field per se is a key business function necessary for the success of any organisation, both strategically and operationally. The qualification is inextricably linked to the Standard Generating Body's (SGB's), definition of Marketing, "to identify, anticipate and satisfy current and future consumer and customer expectations, needs and problems by facilitating and consummating exchange to achieve targeted levels of profitability and / or value in an accountable and socially responsible manner. The Customer Management National Certificate at NQF Level 4 will provide a broad knowledge and skills needed in the industry and to progress along a career path for learners who:
  • Were previously disadvantaged or who were unable to complete their schooling and were therefore denied access to Further Education and Training.
  • Have worked in Customer Management for many years, but have no formal qualification in Customer Management.
  • Wish to extend their range of skills and knowledge of the industry so that they can become knowledge workers in Customer Management.

    The National Certificate in Customer Management: Level 4 allows the learner to work towards a nationally recognised whole qualification. The qualification will allow both those in formal educations and those already employed in marketing organisations access, due to its flexibility. It aims to develop individuals who are informed and skilled in Customer Management.

    The qualification has building blocks that can be developed further and will lead to a more defined Customer Management career path at NQF Level 5. It also focuses on the skills, knowledge, values and attitudes required to progress further. The intention is
  • To promote the development of knowledge and skills that are required in all sub-sectors of marketing.
  • To release the potential of people.
  • To provide opportunities for people to move up the value chain.

    Many different roles and careers are linked to and affected by this qualification. They include, but are not limited to:
  • Sales Managers ? Category Managers
  • Sales Representatives ? Telesales Clerks
  • National Account Managers ? Sales Directors
  • Key Account Managers ? Client Services Clerks
  • Channel Managers ? Field Marketers

    The National Certificate in Customer Management: Level 4 should produce knowledgeable, skilled Customer Managers who are able to contribute to improved productivity and efficiency within the marketing industry. It should provide the means for current individuals in the Customer Management field to receive recognition of prior learning and to upgrade their skills and knowledge base. The qualification is structured in such a way that exposes individuals to a set of core competences to give a broad understanding of marketing and the electives, which will allow for a specific competence in Customer Management. It will also promote the notion of life-long learning. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent.

    Recognition of prior learning:

    The structure of this Unit Standard based Qualification makes the recognition of Prior Learning possible, if the learner is able to demonstrate competence in the knowledge, skills, values and attitudes implicit in this Customer Management research qualification.

    This recognition of Prior Learning may allow:
  • For accelerated access to further learning
  • Gaining of credits towards a unit standard

    All recognition of Prior Learning is subject to quality assurance by services SETA or a relevant accredited ETQA and is conducted by an accredited workplace assessor. 

  • RECOGNISE PREVIOUS LEARNING? 

    EXIT LEVEL OUTCOMES 
    On achieving this qualification, the learner will be able to:
  • Work with other members of a marketing team to meet performance standards and objectives.
  • Identify, assess, utilize and account for marketing expertise and resources in order to meet marketing objectives and report on results.
  • Identify prospective customers and their needs and present the correct features, advantages and benefits to enable customers to make informed buying decisions.
  • Demonstrate an understanding of product positioning, product life cycles, market segmentation, marketing mix and the competitive environment for products and services.
  • Demonstrate an understanding for and comply with legislation, rules, activities and transactions.
  • Identify and evaluate brand product and service promotional opportunities and co-ordinate and evaluate promotional activities and results.
  • Comply with organisational ethics by applying marketing principles, concepts and culture through the identification of all stakeholders and their relationships.
  • Liaise with a range of customers ad identifying and solving customers complaints and problems.
  • Identify, monitor and review marketing information and gather and process data for research and information purposes.
  • Take orders from customers to ensure customer needs are fulfilled and remain satisfied.
  • Conduct follow-up procedures with customers to evaluate and maintain customer satisfaction levels and relationships. 

  • ASSOCIATED ASSESSMENT CRITERIA 
    In particular assessors should check that the learner must demonstrate an ability to consider a range of options and make decisions about:
  • The importance of working together and communicating with all stakeholders in order to meet marketing requirements and objectives.
  • Giving identified customers the correct information (features, advantages and benefits) to enable them to make informed buying decisions.
  • The legal and ethical requirements in the marketing field.
  • Product positioning, target markets and the competitive environment.
  • Promotions which deal with either brand, product or service.
  • The importance of knowing the internal and external stakeholders and believing in marketing as a profession.
  • The methods, techniques and principles of dealing with customers and clients to meet their needs.
  • Being able to source expertise and resources to assist with information gathering and processing.
  • The way customers verbal and written orders are taken and recorded and opportunities and options for dealing with these.
  • Procedures and processes for conducting administration issues pertaining to customer orders.
  • How to follow-up on customer orders and how to maintain customer satisfaction and relationships.

    Integrated Assessment:

    Because assessment practices must be open, transparent, fair, valid, and reliable and ensure that no learner is disadvantaged in any way whatsoever, an integrated assessment approach is incorporated into the qualification.

    As it is a Unit Standard based Qualification, both formative and summative assessment processes are accounted for. 

  • INTERNATIONAL COMPARABILITY 
    Benchmarking was done by comparison to Unit Standards/Outcomes of learning against:
  • New Zealand Qualifications
  • Australian Qualification
  • NVQ Qualifications from Britain and
  • IMM Qualifications 

  • ARTICULATION OPTIONS 
    On completion of this qualification, besides careers in the formal Customer Management industry, learners may also be able to enter careers in:
  • General Marketing
  • Customer Services
  • Direct Selling
  • Sales
  • Marketing Consulting
  • Merchandising
  • Marketing Management

    Note:

    1. The above is an indication rather than an exhaustive listing
    2. In addition learners can specialise in an industry sector e.g. EMCG; Retail, Wholesale, Motor; Insurance etc
    3. Learners can also become even more specialised such as Call Center; Internet Marketing; Point of Sale etc.

    A learner could follow a career in the Customer Management field focusing on FMCG and undertaking it in Call Centers. 

  • MODERATION OPTIONS 
  • Anyone assessing a learner or moderating the assessment of a learner against this Qualification must be registered as an assessor with the Services SETA ETQA.
  • Any institution offering learning that will enable the achievement of this Qualification must be accredited as a provider with the Services SETA ETQA.
  • Assessment and moderation of assessment will be overseen by the relevant ETQA according to the ETQAs policies and guidelines for assessment and moderation; in terms of agreements reached around assessment and moderation between ETQAs (including professional bodies); and in terms of the moderation guideline detailed immediately below.
  • Moderation must include both internal and external moderation of assessments at exit points of the qualification, unless ETQA policies specify otherwise. Moderation should also encompass achievement of the competence described both in individual unit standards as well as the integrated competence described in the qualification.

    Anyone wishing to be assessed against this Qualification may apply to be assessed by any assessment agency, assessor or provider institution that is accredited by the Services SETA ETQA. 

  • CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    For an applicant to register as an assessor, the applicant needs:
  • A minimum of 2 (two) years' practical, relevant occupational experience
  • Declared competent in all the outcomes of the National Assessor Unit Standards as stipulated by SAQA
  • Detailed documentary proof of educational qualification, practical training undergone, and experience gained by the applicant must be provided (Portfolio of evidence). 

  • NOTES 
    This qualification has been replaced by qualification 59276, which is the Further Education and Training Certificate: Marketing, NQF Level 4, 139 credits. 

    UNIT STANDARDS: 
      ID UNIT STANDARD TITLE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
    Core  10017  Comply with legal requirements and understand implications  Level 4  NQF Level 04 
    Core  10022  Comply with organisational ethics  Level 4  NQF Level 04 
    Core  10018  Deal with brand, product and service promotions  Level 4  NQF Level 04 
    Core  10016  Demonstrate an understanding of product positioning  Level 4  NQF Level 04 
    Core  10020  Demonstrate an understanding of the competitive environment  Level 4  NQF Level 04 
    Core  10019  Demonstrate an understanding of the target market  Level 4  NQF Level 04 
    Core  10014  Describe features, advantages and benefits of a range of products  Level 4  NQF Level 04 
    Core  10025  Handle a range of customer complaints  Level 4  NQF Level 04 
    Core  10013  Identify and utilise marketing resources to meet objectives  Level 4  NQF Level 04 
    Core  10015  Identify customers of the business  Level 4  NQF Level 04 
    Core  10026  Identify expertise and resources  Level 4  NQF Level 04 
    Core  10023  Identify internal and external stakeholders  Level 4  NQF Level 04 
    Core  10021  Instil in myself a personal marketing culture  Level 4  NQF Level 04 
    Core  10024  Liaise with a range of customers of a business  Level 4  NQF Level 04 
    Core  10012  Meet marketing performance standards  Level 4  NQF Level 04 
    Core  10027  Monitor marketing information flow and collect process marketing data  Level 4  NQF Level 04 
    Core  10011  Work as a member of a marketing team  Level 4  NQF Level 04 
    Fundamental  14947  Describe data communications  Level 3  NQF Level 03 
    Fundamental  9015  Apply knowledge of statistics and probability to critically interrogate and effectively communicate findings on life related problems  Level 4  NQF Level 04 
    Fundamental  8974  Engage in sustained oral communication and evaluate spoken texts  Level 4  NQF Level 04 
    Fundamental  12417  Measure, estimate & calculate physical quantities & explore, critique & prove geometrical relationships in 2 and 3 dimensional space in the life and workplace of adult with increasing responsibilities  Level 4  NQF Level 04 
    Fundamental  8975  Read analyse and respond to a variety of texts  Level 4  NQF Level 04 
    Fundamental  7468  Use mathematics to investigate and monitor the financial aspects of personal, business, national and international issues  Level 4  NQF Level 04 
    Fundamental  12153  Use the writing process to compose texts required in the business environment  Level 4  NQF Level 04 
    Fundamental  8976  Write for a wide range of contexts  Level 4  NQF Level 04 
    Elective  10038  Conduct follow-up with customers to evaluate satisfaction levels  Level 4  NQF Level 04  14 
    Elective  10037  Take orders from customers to fulfil a need for goods and/or service  Level 4  NQF Level 04  10 


    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
    When qualifications are replaced, some of their learning programmes are moved to being recorded against the replacement qualifications. If a learning programme appears to be missing from here, please check the replacement.
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. AGON TRAINING PTY LTD 
    2. ATHE -INTERACTIVE TRAINING NETWORK PTY LTD 
    3. DIONYSUS SKILLS DEVELOPMENT INITIATIVE PTY LTD 
    4. KINGSBURY INTERNATIONAL COLLEGE SA PTY LTD 
    5. KLM EMPOWERED HUMAN SOLUTIONS SPECIALISTS PTYLTD 
    6. KNOWLEDGE QUEST PTY LTD 
    7. Open Learning Group 
    8. OPTIMUM LEARNING TECHNOLOGIES PTY LTD 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.