SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Further Education and Training Certificate (FETC): Trade Exhibitions 
SAQA QUAL ID QUALIFICATION TITLE
49276  Further Education and Training Certificate (FETC): Trade Exhibitions 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
SERVICES - Services Sector Education and Training Authority  OQSF - Occupational Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Further Ed and Training Cert  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  138  Level 4  NQF Level 04  Regular-Unit Stds Based 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Reregistered  SAQA 10105/14  2015-07-01  2018-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2019-06-30   2022-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
This is the second qualification in a learning pathway that starts with the NC: Exhibition Support NQF level 3. The purpose of this qualification is to further develop learner competence and performance within the exhibition industry. It provides for both the theoretical and practical application of learning of the knowledge and applied elements within the qualification. The qualification is for any individual who is or wishes to be involved in the exhibition industry and also serves as a further and higher level qualification leading on from Exhibition Support.

The FETC allows the learner to work towards a nationally recognised qualification. The qualification will allow both those in formal education and those already employed in organisations in the Exhibition industry access to a qualification that can benchmark their competence against local and international standards. Recognition of excellence is important in order to foster healthy competition and to ensure professional standards.

Trade exhibition organisations recognise that their profession is a multifaceted and multileveled process. While skills are required in a wide range of subjects, it is vital, however, that trade exhibitions be based on a core set of skills, and for this reason it is imperative that a qualification that ensures progress from the entry level is established. This is achieved with this qualification at NQF Level 4.

This qualification will provide the broad knowledge, skills and values needed in the industry. It will facilitate access to, while providing mobility and progression within, education and training. It allows for progression along a learning pathway for learners who:
  • Were previously disadvantaged or who were unable to complete their schooling and were therefore denied access to Further Education and Training.
  • Have worked in the Exhibition Industry for many years, but have no formal qualification in this area.
  • Wish to extend their range of skills and knowledge of the industry so that they can become competent workers in the Exhibition Industry.

    The qualification has building blocks that can be developed further and will lead to a more defined Exhibition learning path at more complex NQF levels. As already stated it focuses on the skills, knowledge, values and attitudes required to progress further. The intention is:
  • To promote the development of knowledge, skills and values that is required in Trade Exhibitions.
  • To release the potential of people, in order for them to grow and develop.
  • To provide opportunities for people to move up career paths by being more valuable to their organisation, the economy and themselves.

    Rationale:

    The FETC: Trade Exhibitions NQF Level 4 is designed to meet the needs of those learners who are already involved in the exhibition industry and for those who now wish to practice the application of trade exhibition operations. The exhibition industry is an essential industry in that it provides a unique marketing platform for business and government to build their image and customer base in order to grow and develop.

    There is a real need to extend the career paths of people in this field, and it is an industry constantly in need of skilled people. The Exhibition industry is one of the fastest growing industries in South Africa, as it markets itself globally.

    The qualification supports the objectives of the NQF in that it gives the learner access to a national qualification. It will therefore ensure that the quality of education and training is enhanced and at a world-class standard.

    Organisations who offer financial or other assistance to exhibition ventures are constantly looking for people who can offer advice to clients and prospective clients that have the competence to perform these duties and apply sound exhibition principles. It must be noted that knowledge of exhibitions is becoming increasingly formalized as the levels of analysis, research and legislation grows within the exhibition profession. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    The learning assumed to be in place is:
  • Communication at NQF level 3
  • Mathematical Literacy at NQF level 3.
  • Computer Literacy at NQF level 3.

    Recognition of prior learning:

    The structure of this Unit Standard based qualification makes the Recognition of Prior Learning possible, if the learner is able to demonstrate competence in the knowledge, skills, values and attitudes implicit in the qualification. Recognition of Prior Learning will be done by means of Integrated Assessment.

    This Recognition of Prior Learning may allow:
  • For accelerated access to further learning.
  • Gaining of credits for a unit standard.
  • Obtaining this qualification in whole or in part.

    All Recognition of Prior Learning is subject to quality assurance by the relevant accredited Education Training Quality Assurance (ETQA) Body and is conducted by a registered workplace assessor. 

  • RECOGNISE PREVIOUS LEARNING? 

    QUALIFICATION RULES 
    The Qualification consists of a Fundamental, a Core and an Elective Component.

    To be awarded the Qualification, learners are required to obtain a minimum of 138 credits as detailed below.

    Fundamental Component:

    The Fundamental Component consists of Unit Standards in:
  • Mathematical Literacy at Level 4 to the value of 16 credits.
  • Communication at Level 4 in a First South African Language to the value of 20 credits.
  • Communication in a Second South African Language at Level 3 to the value of 20 credits.

    It is compulsory therefore for learners to do Communication in two different South African languages, one at Level 4 and the other at Level 3.

    All Unit Standards in the Fundamental Component are compulsory.

    Core Component:
  • The Core Component consists of Unit Standards to the value of 67 credits all of which are compulsory.

    Elective Component:
  • The Elective Component consists of Unit Standards to the value of 52 credits. Learners are to choose Unit Standards to the minimum of 15 credits. 

  • EXIT LEVEL OUTCOMES 
    1. Communicate verbally and in writing using a variety of formats with a range of stakeholders and role-players in the Exhibition Industry in two languages.

    2. Explain and use the basics of mathematics in both personal and business situations.

    3. Market and design an exhibition.

    4. Organise and implement an exhibition.

    5. Apply sound business activities and manage safety at an event.

    6. Build and clear stands at an exhibition.

    7. Manage and work with team members on an exhibition.

    8. Conduct exhibition related functions and activities. 

    ASSOCIATED ASSESSMENT CRITERIA 
    1.
  • Audience needs and expectations are accommodated in both oral and verbal communication in two languages.
  • Oral presentations are interpreted and responded to appropriately for the organization.
  • Written texts are interpreted and responded to appropriately for the organization.

    2.
  • Business calculations are performed using correct mathematical processes and formulae.
  • Personal problems are solved using mathematics.

    3.
  • Exhibition telemarketing is conducted in accordance with organisational requirements.
  • Exhibition services and products are sold according to organisational requirements.
  • Exhibition launches, briefing meetings and functions are co-ordinated according to instructions.
  • An exhibition design is prepared in accordance with client and industry requirements.

    4.
  • The co-ordination of an exhibition is implemented in accordance with plan and instructions.
  • The principles and practices of exhibition organising are explained with examples.

    5.
  • Sound business practices are monitored and implemented in accordance with organisational requirements.
  • Exhibitor contracts and payments systems and procedures are explained with examples.
  • The legal environment of a selected Exhibition organisation is outlined.
  • A business plan is developed for an exhibition organisation.
  • Health, safety and security are maintained within the internal environment of an exhibition.
  • The implementation of safety and security policies and procedures are monitored according to regulatory requirements.
  • Crowds are monitored, controlled and directed at special events according to legislative, regulatory and organisational requirements.

    6.
  • Exhibition stands are assembled, installed and dismantled in accordance with plan and safety requirements.
  • Event site plans are interpreted, implemented and supervised according to worksite procedures.

    7.
  • Teams are motivated using sound motivational principles.
  • A work unit is supervised to achieve work unit objectives.
  • The management functions of an organisation are described and applied in accordance with management principles and practices and organisational instructions.
  • Own time is managed productively to meet deadlines.
  • The principles of innovative thinking are applied in the context of a small business.

    8.
  • Documents for financial and banking processes are prepared and processed in accordance with organisational requirements.
  • The needs and concerns of customers are identified and customers are advised how to optimise choice and benefits.
  • New developments reported in the media that could impact on the business sector or industry are analysed.

    Integrated assessment:

    An integrated assessment approach is incorporated into the qualification because assessment practices must be open, transparent, fair, valid and reliable. They must ensure that no learner is disadvantaged in any way whatsoever.

    Learning, teaching and assessment are inextricably linked. Whenever possible, the assessment of knowledge, skills, attitudes and values shown in the unit standards should be integrated.

    Assessment of communication, language, literacy and numeracy should be conducted in conjunction with other aspects and should use authentic contexts wherever possible.

    A variety of methods must be used in assessment. Tools and activities must be appropriate to the context in which the learner is working. Where it is not possible to assess the learner in the workplace or on the job, simulations, case studies, role-plays and other similar techniques should be used to provide a context appropriate to the assessment.

    The term 'Integrated Assessment' implies that theoretical and practical components should be assessed together. During integrated assessments the assessor should make use of formative and summative assessment methods and assess combinations of practical, applied, foundational and reflexive competencies.

    Assessors and moderators should make use of a range of formative and summative assessment methods. Assessors should assess and give credit for the evidence of learning that has already been acquired through formal, informal and non-formal learning and work experience.

    Assessment should ensure that all specific outcomes, embedded knowledge and critical cross-field outcomes are evaluated. The assessment of the critical cross-field outcomes should be integrated with the assessment of specific outcomes and embedded knowledge. 

  • INTERNATIONAL COMPARABILITY 
    The Trade Exhibitions Industry is a discipline with globally recognised best practices, standards and qualifications. This qualification and set of unit standards utilises international and locally recognised best practice and standards in the practices of running and conducting auction sales.

    Benchmarking was done by comparison to Unit Standards/Outcomes of learning against:

    Association of Exhibition Organisers - United Kingdom:
  • Short course. Face to Face Selling Techniques.

    New Zealand Qualifications Authority
  • Unit Standard: Organise and conduct a monitored building evacuation - 2 credits - Level 4.
  • National Certificate in Construction Health and Safety, and Injury Prevention (with standards in On Site Theory, On Site Practices, and On Site Management) Level 4.

    A direct comparison with each unit standard was undertaken and the relevant points were highlighted and incorporated into each unit standard. However the outcomes incorporated were written in a South African context. 

  • ARTICULATION OPTIONS 
    Horizontal articulation possibilities lay with the following qualifications:
  • National Certificate: Procurement, Logistics and Supply Chain Management - NQF Level 4 -NLRD 20247.
  • National Certificate: Generic Project Management - NQF Level 4 - NLRD 21160.
  • National Certificate: Tourism: Event Support - NQF Level 4 - NLRD 17390.

    Vertical articulation is possible with the following qualifications:
  • National Diploma: Hiring Operations Management - NQF Level 5.
  • National Diploma: Retail Travel - NQF Level 5 - NLRD 14122.
  • National Diploma: Service Management - NQF Level 5 - NLRD 20613. 

  • MODERATION OPTIONS 
  • Anyone assessing a learner or moderating the assessment of a learner against this qualification must be registered as an assessor with the relevant Education and Training Quality Assurance (ETQA) Body, or with an ETQA that has a Memorandum of Understanding (MoU) with the relevant ETQA.
  • Any institution offering learning that will enable the achievement of this qualification must be accredited as a provider with the relevant ETQA or with an ETQA that has a Memorandum of Understanding (MoU) with the relevant ETQA.
  • Assessment and moderation of assessment will be overseen by the relevant ETQA according to the ETQA's policies and guidelines for assessment and moderation; in terms of agreements reached around assessment and moderation between ETQAs (including professional bodies) and in terms of the moderation guideline detailed immediately below.
  • Moderation must include both internal and external moderation of assessments at exit points of the qualification, unless ETQA policies specify otherwise. Moderation should also encompass achievement of the competence described both in individual unit standards as well as the integrated competence described in the qualification.

    Anyone wishing to be assessed against this qualification may apply to be assessed by any assessment agency, assessor or provider institution that is accredited by the relevant ETQA. 

  • CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    For an applicant to register as an assessor, the applicant needs:
  • A minimum of 2 (two) years practical, relevant occupational experience.
  • To be declared competent in all the outcomes of the National Assessor Unit Standards as stipulated by South African Qualifications Authority (SAQA).
  • A qualification at NQF level 5 or higher in Marketing or Sales. 

  • REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2012; 2015. 

    NOTES 
    N/A 

    UNIT STANDARDS: 
      ID UNIT STANDARD TITLE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
    Core  117837  Assemble, install and dismantle exhibition stands  Level 3  NQF Level 03 
    Core  9849  Maintain health, safety and security within the internal environment  Level 3  NQF Level 03 
    Core  13936  Outline the legal environment of a selected industry  Level 3  NQF Level 03 
    Core  114600  Apply innovative thinking to the development of a small business  Level 4  NQF Level 04 
    Core  117826  Co-ordinate exhibition launches, briefing meetings and functions  Level 4  NQF Level 04 
    Core  117834  Conduct exhibition telemarketing  Level 4  NQF Level 04 
    Core  117836  Demonstrate an understanding of exhibition organising  Level 4  NQF Level 04 
    Core  117841  Demonstrate an understanding of exhibitor contracts and payments  Level 4  NQF Level 04 
    Core  117241  Develop a business plan for a small business  Level 4  NQF Level 04 
    Core  117825  Implement the co-ordination of an exhibition  Level 4  NQF Level 04 
    Core  115869  Interpret, implement and supervise event site plans  Level 4  NQF Level 04  11 
    Core  117830  Monitor and implement sound business practices  Level 4  NQF Level 04 
    Core  117839  Monitor the implementation of safety and security policies and procedures  Level 4  NQF Level 04 
    Core  11515  Monitor, control and direct crowds at special events  Level 4  NQF Level 04  10 
    Core  117828  Sell exhibition services and products  Level 4  NQF Level 04 
    Fundamental  8968  Accommodate audience and context needs in oral communication  Level 3  NQF Level 03 
    Fundamental  8969  Interpret and use information from texts  Level 3  NQF Level 03 
    Fundamental  8973  Use language and communication in occupational learning programmes  Level 3  NQF Level 03 
    Fundamental  8970  Write texts for a range of communicative contexts  Level 3  NQF Level 03 
    Fundamental  9015  Apply knowledge of statistics and probability to critically interrogate and effectively communicate findings on life related problems  Level 4  NQF Level 04 
    Fundamental  8974  Engage in sustained oral communication and evaluate spoken texts  Level 4  NQF Level 04 
    Fundamental  12417  Measure, estimate & calculate physical quantities & explore, critique & prove geometrical relationships in 2 and 3 dimensional space in the life and workplace of adult with increasing responsibilities  Level 4  NQF Level 04 
    Fundamental  8975  Read analyse and respond to a variety of texts  Level 4  NQF Level 04 
    Fundamental  8979  Use language and communication in occupational learning programmes  Level 4  NQF Level 04 
    Fundamental  7468  Use mathematics to investigate and monitor the financial aspects of personal, business, national and international issues  Level 4  NQF Level 04 
    Fundamental  8976  Write for a wide range of contexts  Level 4  NQF Level 04 
    Elective  13932  Prepare and process documents for financial and banking processes  Level 3  NQF Level 03 
    Elective  13943  Analyse new developments reported in the media that could impact on a business sector or industry  Level 4  NQF Level 04  10 
    Elective  14667  Describe and apply the management functions of an organization  Level 4  NQF Level 04  10 
    Elective  9845  Identify the needs and concerns of customers and advise customers to optimise choice and benefits  Level 4  NQF Level 04 
    Elective  114589  Manage time productively  Level 4  NQF Level 04 
    Elective  13947  Motivate a team  Level 4  NQF Level 04 
    Elective  117824  Prepare an exhibition design  Level 4  NQF Level 04 
    Elective  10981  Supervise work unit to achieve work unit objectives (individuals and teams)  Level 4  NQF Level 04  12 


    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.