SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Meet marketing performance standards 
SAQA US ID UNIT STANDARD TITLE
10012  Meet marketing performance standards 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2004-12-02  2007-12-02  SAQA 1657/04 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2008-12-02   2011-12-02  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
252194  Meet marketing performance standards  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National Certificate and is registered at Level 4 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Demonstrating an understanding of marketing performance standards
  • Following instructions to meet standards
  • Meeting marketing objectives
  • Reporting on marketing objectives, procedures 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent. 

    UNIT STANDARD RANGE 
  • Performance standards including outputs, outcomes, safety, cost, time, behaviour, results, key result areas and key performance indicators.
  • Marketing including all forms of marketing communications direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e-media and direct media.
  • Reports on progress including verbal, written or electronic. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Demonstrate an understanding of marketing performance standards. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Required marketing performance standards are identified and listed. 

    ASSESSMENT CRITERION 2 
    2. Marketing performance standards are described and explained. 

    ASSESSMENT CRITERION 3 
    3. Responsibilities arising from marketing performance standards are identified and explained. 

    ASSESSMENT CRITERION 4 
    4. Marketing performance standards are agreed to. 

    SPECIFIC OUTCOME 2 
    Follow instructions to meet standards. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Instruction given are identified and listed. 

    ASSESSMENT CRITERION 2 
    2. Plan to follow and meet instruction is produced. 

    ASSESSMENT CRITERION 3 
    3. Instructions are carried out within agreed time frames. 

    ASSESSMENT CRITERION 4 
    4. Instructions are carried out correctly, accurately and in the required format. 

    ASSESSMENT CRITERION 5 
    5. Feedback on progress is given to authorised individuals. 

    SPECIFIC OUTCOME 3 
    Meet marketing objectives. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Objectives are identified, explained and listed. 

    ASSESSMENT CRITERION 2 
    2. Objectives are met within the agreed time frames. 

    ASSESSMENT CRITERION 3 
    3. Deviations from objectives are identified. 

    ASSESSMENT CRITERION 4 
    4. Corrective/remedial action is taken when necessary. 

    SPECIFIC OUTCOME 4 
    Report on marketing objectives progress. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Marketing objectives progress is monitored and evaluated at pre-determined intervals. 

    ASSESSMENT CRITERION 2 
    2. Progress is reported within agreed time frames and is presented concisely to aid decision-making. 

    ASSESSMENT CRITERION 3 
    3. Recommendations for improvements are made and make provision for both long and short-term objectives. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A comprehensive understanding of company/organisation marketing goals and objectives.
  • A broad understanding of organisational performance standards and Key Result Areas
  • A comprehensive understanding of reporting methods and techniques
  • A basic understanding of progress measurement methods and techniques 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems related to the achievement of marketing performance standards. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that alternative activities exist in the event of current activities failing. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information related to the goals and objectives so that these are accurately interpreted into marketing performance standards. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in the pursuit of meeting marketing performance standards. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Understand the world as a set of related systems in that marketing goals and objectives are interrelated to the overall success of the organisation. 

    UNIT STANDARD NOTES 
    This unit standard has been replaced by unit standard 252194, which is "Meet marketing performance standards", Level 4, 4 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  20907   National Certificate: Customer Management  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  21728   National Certificate: Labour Recruitment Consultancy  Level 4  NQF Level 04  Passed the End Date -
    Status was "Registered" 
    2004-06-12  SERVICES 
    Core  20903   National Certificate: Marketing Communications  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20899   National Certificate: Marketing Management  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20894   National Certificate: Marketing Research  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Elective  48818   Further Education and Training Certificate: Arts and Culture Administration  Level 4  NQF Level 04  Reregistered  2023-06-30  CATHSSETA 
    Elective  20185   Further Education and Training Certificate: Banking  Level 4  NQF Level 04  Reregistered  2023-06-30  BANKSETA 
    Elective  58063   Further Education and Training Certificate: Labour Recruitment Services  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 
    Elective  20893   National Certificate: Human Resources Management and Practices Support  Level 4  NQF Level 04  Passed the End Date -
    Status was "Registered" 
    2005-02-13  Was SABPP until Last Date for Achievement 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.