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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Instil in myself a personal marketing culture 
SAQA US ID UNIT STANDARD TITLE
10021  Instil in myself a personal marketing culture 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2004-12-02  2007-12-02  SAQA 1657/04 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2008-12-02   2011-12-02  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
252209  Instil in oneself a personal marketing culture  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National Certificate and is registered at Level 4 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one`s job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Identifying and defining what marketing is.
  • Identifying marketing principles and concepts.
  • Identifying the benefits of instilling in self a marketing culture.
  • Persuading others of the benefits of a marketing culture. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent. 

    UNIT STANDARD RANGE 
  • Stakeholders will include customers, suppliers, the public, employees, management, consumer councils, local government, shareholders, trade unions and financial institutions.
  • Marketing including all forms of marketing communications direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e-media and direct media.
  • Marketing principles including marketing definition, marketing concepts, marketing planning, macro marketing, micro marketing, economic development, marketing mix, marketing promotion, selling, storing and buying. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify and define what marketing is. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Marketing is verbally explained. 

    ASSESSMENT CRITERION 2 
    2. All elements of marketing are identified. 

    ASSESSMENT CRITERION 3 
    3. Marketing is put into context with other functions. 

    SPECIFIC OUTCOME 2 
    Identify marketing principles and concepts. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Marketing principals are verbally defined. 

    ASSESSMENT CRITERION 2 
    2. The components of a marketing concept are defined. 

    ASSESSMENT CRITERION 3 
    3. A commitment to marketing principles is demonstrated. 

    SPECIFIC OUTCOME 3 
    Identify the benefits of instilling in self a Marketing Culture. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. People are influenced towards marketing culture. 

    ASSESSMENT CRITERION 2 
    2. Company competitiveness is ensured. 

    ASSESSMENT CRITERION 3 
    3. Job satisfaction levels are ensured. 

    ASSESSMENT CRITERION 4 
    4. Overall business process runs more smoothly. 

    ASSESSMENT CRITERION 5 
    5. Customer needs are met. 

    SPECIFIC OUTCOME 4 
    Persuade others of the benefits of a marketing culture. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Computer orientation is identified and explained. 

    ASSESSMENT CRITERION 2 
    2. Customer service orientation is identified and explained. 

    ASSESSMENT CRITERION 3 
    3. Interdepartmental objectives are met. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A basic understanding of written, verbal and visual presentation skills.
  • A basic understanding of communication principles and techniques.
  • A broad understanding of marketing principals, methods and techniques. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a marketing team to improve output. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when persuading others of the benefits of a marketing culture. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in the orientation and persuasion of computers in a marketing culture. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Being culturally sensitive across a range of social contexts so that all actions and decisions made pertaining to a marketing culture are acceptable to all stakeholders with broad cultural backgrounds. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Contribute to the full personal development of each learner and the social economic development of society at large, by making it the underlying intention of any learning programme to make the individual aware of the importance of knowing that self improvement plays a key role in an individuals success. 

    UNIT STANDARD NOTES 
    This unit standard has been replaced by unit standard 252209, which is "Instil in myself a personal marketing culture", Level 4, 4 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  48812   Further Education and Training Certificate: Heritage Practice  Level 4  NQF Level 04  Reregistered  2023-06-30  CATHSSETA 
    Core  48666   Further Education and Training Certificate: Postal Frontline Service  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 
    Core  20907   National Certificate: Customer Management  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  21728   National Certificate: Labour Recruitment Consultancy  Level 4  NQF Level 04  Passed the End Date -
    Status was "Registered" 
    2004-06-12  SERVICES 
    Core  23976   National Certificate: Local Employment and Skills Development Practices  Level 4  NQF Level 04  Passed the End Date -
    Status was "Registered" 
    2006-08-13  PSETA 
    Core  20903   National Certificate: Marketing Communications  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20899   National Certificate: Marketing Management  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20894   National Certificate: Marketing Research  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Elective  49236   National Certificate: Rail Transport Passenger Services  Level 3  NQF Level 03  Passed the End Date -
    Status was "Reregistered" 
    2012-06-30  TETA 
    Elective  48818   Further Education and Training Certificate: Arts and Culture Administration  Level 4  NQF Level 04  Reregistered  2023-06-30  CATHSSETA 
    Elective  20185   Further Education and Training Certificate: Banking  Level 4  NQF Level 04  Reregistered  2023-06-30  BANKSETA 
    Elective  58063   Further Education and Training Certificate: Labour Recruitment Services  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 
    Elective  20893   National Certificate: Human Resources Management and Practices Support  Level 4  NQF Level 04  Passed the End Date -
    Status was "Registered" 
    2005-02-13  Was SABPP until Last Date for Achievement 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.