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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Carry out marketing administration within agreed parameters 
SAQA US ID UNIT STANDARD TITLE
10039  Carry out marketing administration within agreed parameters 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2004-12-02  2007-12-02  SAQA 1657/04 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2008-12-02   2011-12-02  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
252213  Carry out marketing administration within agreed parameters  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
This unit standard is an elective standard and forms part of the qualification, National Certificate and is registered at Level 4 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing environment, specialising in Marketing Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Tracking budgets in accordance with marketing needs
  • Monitoring critical success factors and key indicators of brand
  • Tracking pricing
  • Monitoring competitors activities
  • Maintaining brand and corporate identity materials 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communication, direct marketing and relationship marketing, sponsorship, event marketing, sales promotion, public relations and alternative strategies.
  • Budget including sales, marketing, advertising and promotional pricing.
  • Communications including oral, written and visual
  • Appropriate sources to monitor competitor activities including price lists, promotional packs, products and people. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Track budgets in accordance with marketing needs. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Budgetary controls and accounting checks are carried out. 

    ASSESSMENT CRITERION 2 
    2. Variances are reported. 

    ASSESSMENT CRITERION 3 
    3. Actual vs. estimated are tracked 

    ASSESSMENT CRITERION 4 
    4. Budgetary status reports compiled and supplied to management 

    ASSESSMENT CRITERION 5 
    5. Records on agreed system maintained 

    SPECIFIC OUTCOME 2 
    Monitor critical success factors and key indicators of brand. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Brand performance vs. targeted performance tracked 

    ASSESSMENT CRITERION 2 
    2. Relevant brand health measurements are quantified 

    ASSESSMENT CRITERION 3 
    3. Relevant brand health measurements are sourced 

    ASSESSMENT CRITERION 4 
    4. Brand health is communicated to all relevant stakeholders 

    SPECIFIC OUTCOME 3 
    Track pricing. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Tracking system and pricing programme is implemented 

    ASSESSMENT CRITERION 2 
    2. Relevant data is captured into system 

    ASSESSMENT CRITERION 3 
    3. Variances are measured against agreed pricing range 

    ASSESSMENT CRITERION 4 
    4. Performance of pricing strategy is reported on 

    ASSESSMENT CRITERION 5 
    5. Competitor pricing is tracked. 

    SPECIFIC OUTCOME 4 
    Monitor competitor's activities. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Customer intelligence database is maintained 

    ASSESSMENT CRITERION 2 
    2. Appropriate sources are identified and utilised 

    ASSESSMENT CRITERION 3 
    3. Competitor activities are benchmarked to performance 

    ASSESSMENT CRITERION 4 
    4. Competitive activity report communicated to all stakeholders 

    SPECIFIC OUTCOME 5 
    Maintain brand and corporate identity materials. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Colour standards and artwork files are updated 

    ASSESSMENT CRITERION 2 
    2. Brand identity information is updated 

    ASSESSMENT CRITERION 3 
    3. Brand history and guard books are maintained 

    ASSESSMENT CRITERION 4 
    4. Data banks updated with pack-shots 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A comprehensive understanding of administrative knowledge and techniques.
  • A basic understanding legal processes with regard to marketing administration.
  • An all rounded and generic understanding of the industry, the product and the industry role players.

    Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out jointly by the relevant educating and training quality assurance body and the services ETQA. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to the carrying out of activities in marketing administration. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in order to ensure that all marketing administration is carried out within agreed parameters. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that alternative activities exist in the event of marketing administrative problems occurring. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information related to the administration of budgets, brand health, pricing, competitor activities and brand identity. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively regarding marketing administration and its parameters. 

    UNIT STANDARD CCFO SCIENCE 
    Understand the world as a set of related systems in that the success of marketing administration depends on carrying out various related activities. 

    UNIT STANDARD NOTES 
    This unit standard has been replaced by unit standard 252213, which is " Carry out marketing administration within agreed parameters", Level 4, 6 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  48666   Further Education and Training Certificate: Postal Frontline Service  Level 4  NQF Level 04  Reregistered  2018-06-30  SERVICES 
    Elective  48875   Further Education and Training Certificate: Public Relations Practice  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2009-09-09  Was SERVICES until Last Date for Achievement 
    Elective  20899   National Certificate: Marketing Management  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.