SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Design samples to represent the desired population 
SAQA US ID UNIT STANDARD TITLE
10057  Design samples to represent the desired population 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  12 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This standard is an Elective unit standard and forms part of the National Diploma and is registered at Level 5 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a marketing environment, specialising in Market Research, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are involved as individuals and want to become involved in a range of marketing research activities.

The qualifying learner is capable of:
  • Selecting appropriate sampling methods
  • Designing the sample to meet budget and timing constraints
  • Designing the sample to meet analysis requirements
  • Designing sample size appropriate for the decisions being taken
  • Constructing sampling plan and instructions thereof 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Certificate - Marketing Research or equivalent at NQF4. 

    UNIT STANDARD RANGE 
    Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Select appropriate sampling method. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Sampling method covers the desired population adequately 

    ASSESSMENT CRITERION 2 
    2. Sampling method is suitable for the gathering of the described information 

    ASSESSMENT CRITERION 3 
    3. Sampling method is usable for field staff 

    SPECIFIC OUTCOME 2 
    Design the sample to meet budget and timing constraints. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Client's requirements are assessed. 

    ASSESSMENT CRITERION 2 
    2. Quotas are in the correct format. 

    ASSESSMENT CRITERION 3 
    3. Sample size/method and cost linkage is explained. 

    ASSESSMENT CRITERION 4 
    4. Timing/operational limitations are understood. 

    ASSESSMENT CRITERION 5 
    5. Sample sizes, which are inadequate/inappropriate, are noted. 

    SPECIFIC OUTCOME 3 
    Design the sample to meet analysis requirements. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Required level of precision is achieved for the cross-tabulations proposed/analysis needed. 

    ASSESSMENT CRITERION 2 
    2. Required level of precision is achieved in the analysis needed. 

    ASSESSMENT CRITERION 3 
    3. Sample is designed in accordance with analysis requirements. 

    SPECIFIC OUTCOME 4 
    Design sample size appropriate for the decisions being taken. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Concept of precision and risk in different sample sizes is explained. 

    ASSESSMENT CRITERION 2 
    2. Concept of precision and risk in different sample method is explained. 

    ASSESSMENT CRITERION 3 
    3. Sample design is in line with decision taken. 

    SPECIFIC OUTCOME 5 
    Construct sampling plan and instructions thereof. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Instructions are practical and understandable. 

    ASSESSMENT CRITERION 2 
    2. The final Sampling Plan meets all requirements of the brief. 

    ASSESSMENT CRITERION 3 
    3. Sampling plan is constructed in the required time frame and format. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A general and broad understanding of techniques and methods for conducting sampling process.
  • An all rounded and generic understanding of the industry, the product and the industry role players.

    Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out jointly by the relevant educating and training quality assurance body and the services ETQA. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to sampling method requirements in an organization. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in order to ensure that sampling methods described are applied, monitored and complied with. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that alternative sampling methods are in place in the event of current sampling methods being. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organize and critically and constructively evaluate information so sampling methods are accurate and in line with organizational requirements. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when designing sampling methods so that all stakeholders correctly interpret and apply sampling methods. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Be culturally sensitive across a range of social contexts when designing and developing sampling methods, so that these are appropriate and acceptable to a range of consumers with varying incomes and buying needs and cultural backgrounds. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  58978   National Certificate: Journalism  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 
    Elective  20896   National Diploma: Marketing Research  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Artshub Institute (Pty) Ltd 
    2. ATTI Nelspruit Pty Ltd 
    3. Falcon Business Institute (Pty) Ltd 
    4. Gauteng Central College PTY LTD 
    5. IALE School of Advanced Learning and Education (Pty) Ltd 
    6. In Excess Trading 22 T/A ATTI Polokwane 
    7. Jeppe College of Commerce and Computer Studies 
    8. Kundani Trading 
    9. South African Film Institute 
    10. The Media Workshop cc 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.