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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Present a range of products or services 
SAQA US ID UNIT STANDARD TITLE
10074  Present a range of products or services 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6  15 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2005-09-13  2008-09-13  SAQA 0160/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2009-09-13   2012-09-13  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National First Degree, and is registered at Level 6 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Establish objectives for presenting a range of products or services
  • Assess the internal and external sales environment
  • Present a range of products or services 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Diploma in Marketing Communication or Marketing Management or Marketing Research or equivalent at NQF Level 5, or equivalent or Customer Management. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Standard applies to marketing management, customer management, marketing communications and marketing research. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Establish objectives for presenting a range of products or services 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Presentation objectives are clarified and defined in terms of expectations of specific products or services. 

    ASSESSMENT CRITERION 2 
    2. The relationship between established presentation objectives and customer needs is assessed. 

    ASSESSMENT CRITERION 3 
    3. Potential conflicts and constraints for the development of the presentation are identified and resolved. 

    SPECIFIC OUTCOME 2 
    Assess the internal and external sales environment 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. A comprehensive understanding of methods and techniques for managing communications projects. 

    ASSESSMENT CRITERION 2 
    2. An all rounded and generic understanding of the various types of target audience and best methods and processes for reaching them. 

    ASSESSMENT CRITERION 3 
    3. A general understanding of methods and techniques for dealing with and managing people. 

    SPECIFIC OUTCOME 3 
    Present a range of products or services 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Presentation techniques are selected in accordance with client needs and preferences. 

    ASSESSMENT CRITERION 2 
    2. Presentation of a range of products or services established the credibility of the seller through the quality of the presentation and information provided. 

    ASSESSMENT CRITERION 3 
    3. Presentation of products or services establishes the major features, advantages and benefits. 

    ASSESSMENT CRITERION 4 
    4. Presentation of products or services incorporates methods and techniques for anticipating and responding to objections. 

    ASSESSMENT CRITERION 5 
    5. Presentation takes place within agreed time frames. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A broad understanding of methods and techniques for making product or service presentations.
  • A comprehensive understanding of methods and techniques for dealing with objections. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to the development and presentation of a range of products or services. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that alternative presentation techniques exist in the event of current ones failing or being rejected. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information to establish objectives of the presentation of a range of products or services. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when making presentations so that customers understand all aspects. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  20909   National First Degree: Customer Management  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered" 
    2018-06-30   
    Core  20905   National First Degree: Marketing Communication  Level 6  NQF Level 07  Reregistered  2021-06-30  As per Learning Programmes recorded against this Qual 
    Core  20901   National First Degree: Marketing Management  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered" 
    2018-06-30   
    Core  20897   National First Degree: Marketing Research  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered" 
    2018-06-30   


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.