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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Integrate ethics policy into marketing policy 
SAQA US ID UNIT STANDARD TITLE
10078  Integrate ethics policy into marketing policy 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2005-09-13  2008-09-13  SAQA 0160/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2009-09-13   2012-09-13  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National First Degree, and is registered at Level 6 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Ensuring that ethics are integrated into the marketing programme
  • Evaluating marketing ethics practices
  • Correcting unethical marketing practices 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Diploma in Marketing Communication or Marketing Management or Marketing Research or equivalent at NQF Level 5, or equivalent or Customer Management. 

    UNIT STANDARD RANGE 
  • Stakeholders will include customers, suppliers, the public, employees, management, consumer councils, local government, shareholders, trade unions and financial institutions.
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e-media and direct media.
  • Ethical dilemmas including those between personal and corporate values, between internal and external stakeholder constituencies, between corporate and social values and between different cultural groups. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Ensure that ethics are integrated into the marketing programme 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Critical understanding of the ethics policy to be demonstrated 

    ASSESSMENT CRITERION 2 
    2. The nature of ethics in a marketing programme is identified and explained 

    ASSESSMENT CRITERION 3 
    3. Selected theories of ethics are interpreted and selected 

    SPECIFIC OUTCOME 2 
    Evaluate marketing ethics practices 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Monitoring systems are appropriately developed 

    ASSESSMENT CRITERION 2 
    2. Communication channels are open to all stakeholders 

    ASSESSMENT CRITERION 3 
    3. Moral assessment tools are identified and applied in practical business channels 

    ASSESSMENT CRITERION 4 
    4. Decision guides are evaluated and they show how they are used in a framework for ethical marketing decision-making 

    SPECIFIC OUTCOME 3 
    Correct unethical marketing practices 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Gaps are identified and highlighted 

    ASSESSMENT CRITERION 2 
    2. Corrective action is to be applied to rectify poor ethical practices 

    ASSESSMENT CRITERION 3 
    3. Interpretation of ethical issues is debated and all stakeholders are consulted with 

    ASSESSMENT CRITERION 4 
    4. Strengths and limitations of the ethical code are assessed and remedial action taken to improve 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • An all rounded understanding of various ethical theories and processes
  • A general understanding of codes including organisational codes, professional codes, social codes, community codes. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others to instil a personal code of ethics in the way people are dealt with. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information that will ensure analysis of ethics is accurate and inline with stakeholder requirements. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when debating and consulting ethical practices in a marketing programme. 

    UNIT STANDARD CCFO SCIENCE 
    Understand the world as a set of related systems so that one realises that marketing ethics impact on all other areas of the business. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Be culturally sensitive across a range of social contexts when integrating ethics into marketing programme. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49603   Bachelor of Visual Communications  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2021-06-30  CHE 
    Core  20909   National First Degree: Customer Management  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered" 
    2018-06-30   
    Core  20905   National First Degree: Marketing Communication  Level 6  NQF Level 07  Reregistered  2021-06-30  As per Learning Programmes recorded against this Qual 
    Core  20901   National First Degree: Marketing Management  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered" 
    2018-06-30   
    Core  20897   National First Degree: Marketing Research  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered" 
    2018-06-30   


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.