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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Conceptualise and research requirements 
SAQA US ID UNIT STANDARD TITLE
10081  Conceptualise and research requirements 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2005-09-13  2008-09-13  SAQA 0160/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2009-09-13   2012-09-13  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National First Degree, and is registered at Level 6 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Establishing research requirements
  • Determining research requirement systems. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Diploma in Marketing Communication or Marketing Management or Marketing Research or equivalent at NQF Level 5, or equivalent or Customer Management. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Standard applies to marketing management, customer management, marketing communications and marketing research. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Establish research requirements 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Research requirements are contrasted for accurate conceptualisation. 

    ASSESSMENT CRITERION 2 
    2. Research requirements are contrasted for consumer and industrial markets. 

    ASSESSMENT CRITERION 3 
    3. Research requirements options are evaluated and objectives are established in relation to target audience. 

    ASSESSMENT CRITERION 4 
    4. Internal and/or external research methodologies are identified and chosen. 

    ASSESSMENT CRITERION 5 
    5. Recommendations for the research development methodology are identified and made. 

    SPECIFIC OUTCOME 2 
    Determine research requirement systems 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Existing and new technology is applied and conceptualising and developing the research requirement systems 

    ASSESSMENT CRITERION 2 
    2. Research requirements optimise the use of available resources 

    ASSESSMENT CRITERION 3 
    3. All stakeholders are consulted with and are allowed to participate in the design of the research requirements 

    ASSESSMENT CRITERION 4 
    4. Research requirements are communicated to all stakeholders 

    ASSESSMENT CRITERION 5 
    5. Research requirements applied identify opportunities for continuous improvement in research activities 

    ASSESSMENT CRITERION 6 
    6. Systems to measure customer perceptions, experiences and expectations are created. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The demonstrated understanding of:
  • A comprehensive understanding of the designing and establishment of research requirements.
  • A general understanding of methods and techniques for allowing for participation and contribution of stakeholders. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to the conceptualisation and development of research requirement. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in the conceptualisation of research requirements. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that all avenues are considered during the conceptualisation of research requirements. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information so that research requirements are accurately conceptualised and considered. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with all stakeholders in the conceptualisation and development of research requirements. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in the development and conceptualisation of research requirement systems and procedures. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Understand the world as a set of related systems whereby the conceptualisation of research requirements impact on the overall success of the marketing strategy. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  20909   National First Degree: Customer Management  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered" 
    2018-06-30   
    Core  20905   National First Degree: Marketing Communication  Level 6  NQF Level 07  Reregistered  2021-06-30  As per Learning Programmes recorded against this Qual 
    Core  20901   National First Degree: Marketing Management  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered" 
    2018-06-30   
    Core  20897   National First Degree: Marketing Research  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered" 
    2018-06-30   
    Core  48801   National Diploma: Specialised Translation  Level 7  Level N/A: Pre-2009 was L7  Reregistered  2021-06-30  CHE 
    Fundamental  49122   National Certificate: Radio Station Management  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Institute for the Advancement of Journalism 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.