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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Coordinate government communication activities 
SAQA US ID UNIT STANDARD TITLE
114488  Coordinate government communication activities 
ORIGINATOR
SGB Government Communication and Information Stms 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 04 - Communication Studies and Language Communication Studies 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is for people who have or seek responsibility for coordinating government communications activities within the context of broader communication programmes, to promote a positive image of government.

Persons credited with this unit standard are able to:
  • Prepare for the coordination of activities.
  • Coordinate activities.
  • Review and report on activities. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    The credit calculation is based on the assumption that learners are already competent in the following areas of learning when starting to learn towards this unit standard:
  • Communications, language or journalism at a minimum of NQF Level 4. 

  • UNIT STANDARD RANGE 
    The coordination of activities will take place within the context of a planned and coordinated communication programme. In general, the programme will consist of a sustained process of communication involving many activities. This unit standard is limited to the coordination of a part of the programme.

    This unit standard includes the coordination of people, resources and activities.

    Activities to be coordinated include but are not limited to the following types:
  • Producing and distributing leaflets, calendars, T-shirts, newsletters
  • Coordinating information placards and organising displays
  • Promotions before an information product goes out, such as leaflets
  • Activities to get information from communities and to report back to communities 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Prepare for coordination of activities. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. The objectives of the activities are described in line with given programme plans. 

    ASSESSMENT CRITERION 2 
    2. Programme plans are analysed and assigned activities are identified within the context of the overall plan. 

    ASSESSMENT CRITERION 3 
    3. The activities are defined in terms of their purpose, coordination requirements, logistical arrangements, resource requirements, timing and contribution to the overall programme. 

    ASSESSMENT CRITERION 4 
    4. Human and physical resources and logistical arrangements required for successful implementation and review of the activities are in place. The environment is prepared for successful implementation of the activities. 

    ASSESSMENT CRITERION 5 
    5. Potential difficulties in implementing the planned activities are identified, and viable solutions are formulated in consultation with appropriate personnel and structures. Deviations from the plan are in line with the overall strategy of the programme. 

    ASSESSMENT CRITERION 6 
    6. Liaison and/or arrangements with related individuals or structures are carried out in accordance with the plan. 

    ASSESSMENT CRITERION 7 
    7. Records of the coordination are maintained in a manner that promotes meaningful review. 

    SPECIFIC OUTCOME 2 
    Coordinate activities. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Instructions for implementation of the activities are provided to relevant personnel, with clear indications of methods, media, resources and time frames. 

    ASSESSMENT CRITERION 2 
    2. Activities are co-ordinated in accordance with government media policy and regulations, and given plans. Deviations are justified by the context and contribute towards achieving the programme objectives. 

    ASSESSMENT CRITERION 3 
    3. Interactions with personnel are in line with public service code of conduct and facilitate the effective implementation of activities. 

    ASSESSMENT CRITERION 4 
    4. Coordination of activities complements the implementation of other activities within or outside the programme. 

    ASSESSMENT CRITERION 5 
    5. Resources are mobilized optimally and in accordance with the plan. 

    ASSESSMENT CRITERION 6 
    6. Coordination is carried out in a manner that achieves the set objectives and promotes the image of government positively. 

    SPECIFIC OUTCOME 3 
    Review and report on the activities. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. The report is an accurate reflection of the implementation of the activities, and provides sufficient detail for the purposes of record keeping and further analysis. 

    ASSESSMENT CRITERION 2 
    2. The report identifies strengths and weaknesses in the implementation, with recommendations for future programmes. Such recommendations have the potential to enhance future programmes. 

    ASSESSMENT CRITERION 3 
    3. Reports are presented in a format consistent with departmental requirements and protocols. 

    ASSESSMENT CRITERION 4 
    4. Reports are completed within agreed timeframes and distributed to relevant personnel, according to departmental procedure. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers of learning towards this unit standard will need to meet the accreditation requirements of the appropriate ETQA.

    Moderation Option:
    The moderation requirements of the appropriate ETQA must be met in order to award credit to learners for this unit standard. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Inter-personal interactions and group dynamics.
  • Government communication strategy, policy, regulations and protocols. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems: problems will be encountered and would need to be solved throughout the performance of these outcomes. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others and in team: - co-ordination requires a team approach. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one`s activities responsibly and effectively: self-organisation and management is critical to developing and co-ordinating activities. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information: this outcome will be clearly in evidence throughout the standard. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language skills: this is addressed throughout the standard. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Understand the world as a set of inter-related parts of a system: this will be particularly in evidence as the impact of activities is monitored. 

    UNIT STANDARD ASSESSOR CRITERIA 
  • Focus the assessment activities on gathering evidence in terms of the main outcome expressed in the title to ensure assessment is integrated rather than fragmented. Remember we want to declare the person competent in terms of the title. Where assessment at title level is unmanageable, then focus assessment around each specific outcome, or groups of specific outcomes.
  • Make sure evidence is gathered across the entire range, wherever it applies. Assessment activities should be as close to the real performance as possible, and where simulations or role-plays are used, there should be supporting evidence to show the candidate is able to perform in the real situation.
  • Do not focus the assessment activities on each assessment criterion. Rather make sure the assessment activities focus on outcomes and are sufficient to enable evidence to be gathered around all the assessment criteria.
  • The assessment criteria provide the specifications against which assessment judgements should be made. In most cases, knowledge can be inferred from the quality of the performances, but in other cases, knowledge and understanding will have to be tested through questioning techniques. Where this is required, there will be assessment criteria to specify the standard required.
  • The task of the assessor is to gather sufficient evidence, of the prescribed type and quality, as specified in this unit standard, that the candidate can achieve the outcomes again and again and again. This means assessors will have to judge how many repeat performances are required before they believe the performance is reproducible.
  • All assessments should be conducted in line with the following well documented principles of assessment: appropriateness, fairness, manageability, integration into work or learning, validity, direct, authentic, sufficient, systematic, open and consistent. 

  • REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    Definition of Terms:

    Terms have been clarified as far as possible through the use of range statements. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  50583   National Certificate: Public Service Communication  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  PSETA 
    Fundamental  50438   National Certificate: Immigration Services  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Registered" 
    2009-06-29  Was PSETA until Last Date for Achievement 
    Elective  58580   National Certificate: Aerodrome Control  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Reregistered" 
    2016-12-31  TETA 
    Elective  58579   National Diploma: Air Traffic Control  Level 6  NQF Level 06  Reregistered  2023-06-30  TETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.