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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Implement government communication campaign activities 
SAQA US ID UNIT STANDARD TITLE
114490  Implement government communication campaign activities 
ORIGINATOR
SGB Government Communication and Information Stms 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 04 - Communication Studies and Language Communication Studies 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is for people who will participate in planned and managed government communication campaigns by implementing assigned activities.

Persons credited with this unit standard are able to:
  • Prepare to implementcampaign activities.
  • Implement campaign activities.
  • Review and report on campaign activities. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    The credit calculation is based on the assumption that learners are already competent in the following areas of learning when starting to learn towards this unit standard:
  • Communications, language or journalism at a minimum of NQF Level 4. 

  • UNIT STANDARD RANGE 
    A communication campaign is a coordinated, focused, coherent tool for disseminating information according to the message needs and the communication strategy and plan.

    The candidate will be expected to implement government communication activities within the context of a campaign that has been planned and will be managed by appropriate personnel.

    Campaign activities include but are not limited to knock-and-drops, imbizos, rallies, door-to-door visits, radio spots. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Prepare to implement campaign activities. 
    OUTCOME RANGE 
    Within the context of given campaign plans. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. The campaign is described in terms of `its objectives and overall strategy. 

    ASSESSMENT CRITERION 2 
    2. The campaign plan is analysed and assigned activities are identified within the context of the overall plan. 

    ASSESSMENT CRITERION 3 
    3. Campaign activities are described in terms of their purpose, related tasks, resource requirements, timing and contribution to the campaign. 

    ASSESSMENT CRITERION 4 
    4. Potential difficulties in implementing the planned activities are identified, and viable solutions are formulated in consultation with appropriate personnel. Deviations from the plan are authorised and in line with the overall strategy of the campaign. 

    ASSESSMENT CRITERION 5 
    5. Resources required for successful implementation of the activities are ensured to be ready and available. 

    ASSESSMENT CRITERION 6 
    6. Liaison and/or arrangements with related parties are carried out in accordance with the plan. 

    SPECIFIC OUTCOME 2 
    Implement campaign activities. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Activities are implemented in line with the campaign plan. Deviations are justified by the context and contribute towards achieving the campaign objectives. 

    ASSESSMENT CRITERION 2 
    2. All activities are carried out in line with government communication strategy, policy, regulations and protocol. 

    ASSESSMENT CRITERION 3 
    3. Activities are carried out in a manner that promotes the image of government positively. 

    ASSESSMENT CRITERION 4 
    4. Campaign resources are used optimally. 

    ASSESSMENT CRITERION 5 
    5. Actions complement activities implemented by other parties and contribute to good working relationships. 

    ASSESSMENT CRITERION 6 
    6. Records of the implementation are maintained to in a manner that promotes meaningful review. 

    SPECIFIC OUTCOME 3 
    Review and report on implementation of campaign activities. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. The report is an accurate reflection of the implementation, and provides sufficient detail for the purposes of record keeping and further analysis. 

    ASSESSMENT CRITERION 2 
    2. The report identifies strengths and weaknesses in the implementation, with recommendations for future campaigns. Such recommendations have the potential to enhance future campaigns. 

    ASSESSMENT CRITERION 3 
    3. Reports are presented in a format consistent with departmental requirements and protocol. 

    ASSESSMENT CRITERION 4 
    4. Reports are completed within agreed timeframes and distributed to relevant personnel, as per the plan. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers of learning towards this unit standard will need to meet the accreditation requirements of the appropriate ETQA.

    Moderation Option:
    The moderation requirements of the appropriate ETQA must be met in order to award credit to learners for this unit standard. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Campaign strategies.
  • Government communication strategy, policy and regulations. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems: the nature of campaigns includes a measure of problems to be solved. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others and in team: this will be particularly evident when implementing activities within the context of team activities. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one`s activities responsibly and effectively: self-organisation and management is critical to implementing activities according to a prepared plan. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information: this outcome will be clearly in evidence when evaluating the implementation. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language skills: this is addressed throughout the standard. 

    UNIT STANDARD ASSESSOR CRITERIA 
  • Focus the assessment activities on gathering evidence in terms of the main outcome expressed in the title to ensure assessment is integrated rather than fragmented. Remember we want to declare the person competent in terms of the title. Where assessment at title level is unmanageable, then focus assessment around each specific outcome, or groups of specific outcomes.
  • Make sure evidence is gathered across the entire range, wherever it applies. Assessment activities should be as close to the real performance as possible, and where simulations or role-plays are used, there should be supporting evidence to show the candidate is able to perform in the real situation.
  • Do not focus the assessment activities on each assessment criterion. Rather make sure the assessment activities focus on outcomes and are sufficient to enable evidence to be gathered around all the assessment criteria.
  • The assessment criteria provide the specifications against which assessment judgements should be made. In most cases, knowledge can be inferred from the quality of the performances, but in other cases, knowledge and understanding will have to be tested through questioning techniques. Where this is required, there will be assessment criteria to specify the standard required.
  • The task of the assessor is to gather sufficient evidence, of the prescribed type and quality, as specified in this unit standard, that the candidate can achieve the outcomes again and again and again. This means assessors will have to judge how many repeat performances are required before they believe the performance is reproducible.
  • All assessments should be conducted in line with the following well documented principles of assessment: appropriateness, fairness, manageability, integration into work or learning, validity, direct, authentic, sufficient, systematic, open and consistent. 

  • REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  50583   National Certificate: Public Service Communication  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  PSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.