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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Promote a productivity improvement strategy 
SAQA US ID UNIT STANDARD TITLE
114879  Promote a productivity improvement strategy 
ORIGINATOR
SGB Generic Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Generic Management 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular-Fundamental  Level 5  Level TBA: Pre-2009 was L5  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is intended for persons who are or seek to be responsible for promoting productivity in an organisation.

People credited with this standard are able to:
  • Promote productivity improvement as a competitive strategy of the organisation.
  • Nurture pro-active participation in the implementation of the organisational productivity improvement strategy and objectives.
  • Monitor, evaluate and improve the impact of the organisational promotion strategy. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners accessing this Unit Standard are competent in Communication at NQF level 4. 

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Develop a strategy to promote productivity improvement within an organisation. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Current levels of productivity performance are identified within the organisation and industry. 

    ASSESSMENT CRITERION 2 
    The different target populations within the organisation are identified so that their communication needs can be accommodated. 

    ASSESSMENT CRITERION 3 
    The range of activities required to promote a productivity strategy effectively are listed with examples of each as they apply to the organisation. 
    ASSESSMENT CRITERION RANGE 
    The range of activities include, but are not limited to, addresses by top management, focus groups, surveys, competitions, placards, productivity training sessions and departmental meetings.
     

    ASSESSMENT CRITERION 4 
    A strategy is drawn up giving explanations of productivity concepts, general symptoms of low productivity performance, how productivity can be improved in the organisation and the benefits of improved productivity to share-holders, workers, consumers and the economy. 

    SPECIFIC OUTCOME 2 
    Implement the promotion strategy within the organisation. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The communication of the promotion strategy is allocated to individuals selected according to their ability to address specific target populations. 
    ASSESSMENT CRITERION RANGE 
    The target populations include, but are not limited to, different language groups, categories of employment or operations, levels of employment and location.
     

    ASSESSMENT CRITERION 2 
    The range of activities aimed at promoting productivity improvement within the organisation are planned to give effect to the strategy. 

    ASSESSMENT CRITERION 3 
    The activities are implemented according to the plan. 

    ASSESSMENT CRITERION 4 
    Follow up meetings and forums are held to gather reaction towards the promotion strategy. 

    SPECIFIC OUTCOME 3 
    Encourage and nurture participation in the implementation of the strategy and its objectives. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    An environment conducive to participating in productivity improvement campaigns is created throughout the organisation. 
    ASSESSMENT CRITERION RANGE 
    An environment conducive to participating in productivity improvement includes, but is not limited to, a commitment to no loss of jobs due to productivity improvement, sharing of productivity improvement gains, participative management, safe and fair working conditions, little or no absenteeism.
     

    ASSESSMENT CRITERION 2 
    Appropriate steps are taken to clarify group and individual responsibilities for productivity improvement. 

    ASSESSMENT CRITERION 3 
    Regular meetings and forums are held with groups and individuals to provide feedback and encouragement on performance against agreed productivity improvement targets. 

    ASSESSMENT CRITERION 4 
    Note is taken of aspects of work that hinder productivity improvement, as raised by audiences. 
    ASSESSMENT CRITERION RANGE 
    Aspects of work that hinder productivity improvement include, but are not limited to, late delivery of materials and equipment to work area, ineffective management, frequent machine and equipment breakage, Ineffective communication; grievances and untrained staff.
     

    ASSESSMENT CRITERION 5 
    Appropriate nurturing processes are planned , implemented and evaluated to ensure maximum participation and commitment. 
    ASSESSMENT CRITERION RANGE 
    Nurturing processes can include but are not limited to information meetings, electronic communication, newsletters, posters, focus groups, induction, benchmarking, audio-visual presentations, award ceremonies and, suggestion schemes.
     

    SPECIFIC OUTCOME 4 
    Monitor, evaluate and improve the impact of the organisational promotion strategy. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Reactions to the promotion strategy are collected, analysed and evaluated in terms of its intended impact. 

    ASSESSMENT CRITERION 2 
    Appropriate steps are taken to modify the promotion strategy and its implementation in line with information gathered through the reaction assessment process. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Anyone assessing a learner against this Unit Standard must be registered as an assessor with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this Unit Standard or assessing this Unit Standard must be accredited as a provider with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA
  • Moderation of assessment will be overseen by the relevant ETQA according to the moderation guidelines in the relevant qualification and the agreed ETQA procedures.

    Therefore anyone wishing to be assessed against this unit standard may apply to be assessed by any assessment agency, assessor or provider institution, which is accredited by the relevant ETQA. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    This includes:
  • Principles and processes to promote productivity including the relationship between productivity and other economic indices (e.g. competitiveness, standard of living, CPI, PPI,GDP, etc.).
  • The target group segmentation (e.g. demographics, individual and organisational culture, value systems, human behaviour, etc.).
  • How to develop and evaluate a promotion strategy.
  • Application of productivity concepts.
  • Quantitative and qualitative factors that influence productivity.
  • How productivity is improved within an organisation. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems by using critical and creative thinking by, e.g.
  • Taking appropriate steps to address concerns about productivity concepts and responsibilities. 

  • UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team by, e.g.
  • Developing promotion strategy in consultation with key stakeholders. 

  • UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively by, e.g
  • Implementing promotion strategy according to plan. 

  • UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems by, e.g.
  • Aligning productivity improvement strategy with the organisation's competitive strategy. 

  • UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  50245   National Certificate: Maintenance Coordination  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Registered" 
    2010-11-11  TETA 
    Core  49794   National Diploma: Productivity  Level 5  NQF Level 05  Reregistered  2023-06-30  SABPP 
    Elective  60070   National Certificate: Inspection and Assessment (Non-Metallics)  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MERSETA 
    Elective  79406   National Certificate: Maintenance Coordination  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered" 
    2015-06-30  MERSETA 
    Elective  50060   National Certificate: Public Administration  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  PSETA 
    Elective  49745   National Certificate: Value Engineering  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  QCTO 
    Elective  57450   National Diploma: Automotive Diagnostics and Repair  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Registered" 
    2009-02-18  Was MERSETA until Last Date for Achievement 
    Elective  61592   National Diploma: Human Resources Management and Practices  Level 5  NQF Level 05  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 
    Elective  58309   National Diploma: Project Management  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 
    Elective  50330   Bachelor: Occupationally Directed Education Training and Development Practices  Level 6  NQF Level 07  Reregistered  2021-06-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Infomage SDF Training Pty Ltd 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.