SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Establish the basic principles of fundraising 
SAQA US ID UNIT STANDARD TITLE
115208  Establish the basic principles of fundraising 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2015-07-01  2018-06-30  SAQA 10105/14 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2019-06-30   2022-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is for learners who are engaged in fundraising or who wish to become involved in fundraising.

In particular, this Unit Standard will enable the learner to:
  • Determine reasons why an organisation/cause should be supported
  • Recognise the various features of the fundraising terrain in the country
  • Determine the extent of Corporate support of fundraising ventures, organisations and causes
  • Determine and apply ethics in a Fundraising context 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners are competent in Communication at NQF Level 3. 

    UNIT STANDARD RANGE 
    Range statements are given at the relevant Specific Outcomes and Assessment Criteria. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Determine reasons why an organisation/cause should be supported. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The reasons why a particular service/cause which requires donations needs to be provided in a particular community is determined and explained with examples. 

    ASSESSMENT CRITERION 2 
    Ways in which this service/cause is available to the public in a particular community are established and a comparison is made of those services with that offered by the organisation requiring donations. 

    ASSESSMENT CRITERION 3 
    The reasons why the organisation/cause should be supported in addition to those already in existence and which might be available free of charge or at a reasonable fee is established and explained orally using examples. 

    ASSESSMENT CRITERION 4 
    The ways in which a donor would benefit by supporting an organisation/cause are determined and written into a pamphlet promoting the organisation/cause and an oral presentation made. 

    SPECIFIC OUTCOME 2 
    Recognise the various features of the fundraising terrain in the country. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The different types of Non-Governmental Organisations are identified and explained by reference to their similarities and differences. 

    ASSESSMENT CRITERION 2 
    The various types of donors are identified in the context of the fundraising activities in which they participate. 

    ASSESSMENT CRITERION 3 
    The various methods used to fundraise are identified with examples of each. 

    SPECIFIC OUTCOME 3 
    Determine the extent of Corporate support of fundraising ventures, organisations and causes. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    An investigation is done of the extent that large local corporations support the fundraising efforts of organisations operating in three different environments. 
    ASSESSMENT CRITERION RANGE 
    Different environments includes but is not restricted to education, HIV/AIDS, orphans, the old-aged, the poor, feeding schemes.
     

    ASSESSMENT CRITERION 2 
    The Corporate Social Investment funds of 3 Corporates are examined with a view to analysing their potential as possible donors and a report written containing a recommendation as to their inclusion in a fundraising venture/cause. 

    SPECIFIC OUTCOME 4 
    Determine and apply ethics in a Fundraising context. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The concept of a Code of Conduct is explained with reference to the role of a code in a fundraising environment. 

    ASSESSMENT CRITERION 2 
    The Code of Conduct of a fundraising organisation is understood and applied in all business-related interactions. 

    ASSESSMENT CRITERION 3 
    The main principles of Business ethics are listed with examples. 

    ASSESSMENT CRITERION 4 
    The relationship between ethics and generally accepted Codes of Conduct is explained for the Fundraising sector. 

    ASSESSMENT CRITERION 5 
    The importance of a Code of Ethics for fundraisers is explained with examples of the benefits arising from ethical behaviour. 

    ASSESSMENT CRITERION 6 
    The impact of unethical behaviour is explained in terms of its effect on the organisation and its staff. 
    ASSESSMENT CRITERION RANGE 
    Integrity, Loyalty, Optimism, Humility, Diligence, Discipline, Conviction, Loss of donors.
     


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Assessment of this Unit Standard should be contextual and practical.
  • Assessors must be registered as an assessor with the relevant ETQA, or an ETQA that represents the sector in which the learner is employed and which has a Memorandum of Understanding with the relevant ETQA.
  • Moderators must be registered as assessors with the relevant ETQA, or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • The mechanisms and requirements for moderation should be applied in accordance with the requirements of the relevant ETQA.
  • Assessment should include both formative and summative assessment.
  • Training providers must be accredited by the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Codes of conduct and ethics
  • Corporate donors
  • Fundraising techniques and method 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively when collecting information and writing required reports. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organize and critically evaluate information when collecting information and writing required reports. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language skills in the modes of oral and/or written presentation when writing reports and doing a presentation on the benefits to donors of supporting a fundraising venture. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  48854   Further Education and Training Certificate: Fundraising  Level 4  NQF Level 04  Reregistered  2018-06-30  SERVICES 
    Elective  65051   Further Education and Training Certificate: Arts and Culture Development Support  Level 4  NQF Level 04  Reregistered  2018-06-30  CATHSSETA 
    Elective  71729   Further Education and Training Certificate: Public Relations Practice  Level 4  NQF Level 04  Reregistered  2018-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.