SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Perform support duties related to various types of PR events 
SAQA US ID UNIT STANDARD TITLE
115410  Perform support duties related to various types of PR events 
ORIGINATOR
SGB Public Relations Management and Practices 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Public Relations 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2007-07-17  2009-09-09  SAQA 0160/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2010-09-09   2013-09-09  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
335839  Conduct tasks related to marketing, market research and promotions  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is intended for all those who assist with the planning and implementation of functions on behalf of the organisation.

The qualifying learner is capable of:
  • Explaining the nature and purpose of PR
  • Explaining the role of PR in the organisation
  • Assisting with PR operations related to open-days
  • Assisting with PR operations related to exhibitions
  • Assisting with PR operations related to conferences, seminars and special events 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners are competent in:
  • Communication at NQF level 3 or equivalent
  • Mathematical Literacy at NQF level 3 or equivalent 

  • UNIT STANDARD RANGE 
    Range statements are given at each Specific Outcome where necessary. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Explain the nature and purpose of PR. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The nature and purpose of public relations in an organisation is outlined with examples from practice in public relations. 

    ASSESSMENT CRITERION 2 
    The role of Communication in Public Relations is explained with examples from practice in public relations. 

    ASSESSMENT CRITERION 3 
    The seven point plan of a public relations programme is explained with examples of how each is used in the programme. 

    SPECIFIC OUTCOME 2 
    Explain the role of PR in the organisation. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The concept of core business is explained with examples from a specific organisation. 

    ASSESSMENT CRITERION 2 
    The concept of a support function is explained with examples from a specific organisation. 

    ASSESSMENT CRITERION 3 
    The main function of PR as a support function in an organisation is explained in relation to its core business. 

    ASSESSMENT CRITERION 4 
    The value that PR adds to the organisation is identified with examples. 

    ASSESSMENT CRITERION 5 
    The effect on the organisation if the department or section did not function effectively is described with examples. 

    SPECIFIC OUTCOME 3 
    Assist with PR operations related to open-days. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    A comprehensive checklist is drawn up containing the activities to be executed before, during and after the open-day. 

    ASSESSMENT CRITERION 2 
    People who have been assigned tasks related to the open day are informed thereof in time for them to be able to carry them out. 

    ASSESSMENT CRITERION 3 
    Delegated tasks to be performed prior to, during and after the open-day are executed timeously and conscientiously. 

    SPECIFIC OUTCOME 4 
    Assist with PR operations related to exhibitions. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    A comprehensive checklist is drawn up containing the activities to be executed before, during and after the exhibition. 

    ASSESSMENT CRITERION 2 
    People who have been assigned tasks related to the open day are informed thereof in time for them to be able to carry them out. 

    ASSESSMENT CRITERION 3 
    The necessary material for the exhibition is collected beforehand so as to be available at the exhibition. 
    ASSESSMENT CRITERION RANGE 
    Necessary material includes but is not limited to posters, flyers, publications to be handed out, photographs, models, gifts, educational toys, competition materials, samples, audio tapes, flags, banners.
     

    ASSESSMENT CRITERION 4 
    Delegated tasks performed prior, during and after the exhibition are executed timeously and conscientiously. 

    SPECIFIC OUTCOME 5 
    Assist with PR operations related to conferences, seminars and special events. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    A comprehensive checklist is drawn up containing the activities to be executed before, during and after the conference/seminar/special event. 

    ASSESSMENT CRITERION 2 
    People who have been assigned tasks related to the event are informed thereof in time for them to be able to carry them out. 

    ASSESSMENT CRITERION 3 
    The necessary equipment and materials for the workshop/event are obtained or arrangements made for their procurement before the start of the workshop/seminar. 
    ASSESSMENT CRITERION RANGE 
    Necessary equipment includes but is not limited to: loudspeaker system, computer equipment, overhead projector, writing materials.
     

    ASSESSMENT CRITERION 4 
    Delegated tasks performed prior, during and after the conference/event are executed timeously and conscientiously. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Assessors must be registered as an Assessor with the relevant ETQA, or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderators must be registered as assessors with the relevant ETQA, or with an ETQA that has a Memorandum of Agreement with the relevant ETQA.
  • Training providers must be accredited by the relevant ETQA. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Telephone techniques
  • Checklists for PR activities
  • The nature of public relations
  • The importance of public relations programmes
  • Basic implementation of the public relations programme
  • Operations of various public relations activities 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group organization, community when lending support to public relations campaigns. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly when executing delegated duties relating to public relations activities. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organize and critically evaluate information when preparing checklists and collecting the necessary materials and equipment for public relations events. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language skills in the modes of oral and/or written presentation when working with others on public relations events. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility towards the environment and the health of others when using technology when working on public relations activities. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems by recognizing that problem-solving contexts do not exist in isolation when seeing that the absence of good preparation for an event or missing materials or equipment or failure to notify people timeously about functions they are to perform will seriously affect the success of the event. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    UNIT STANDARD NOTES 
    This unit standard has been replaced by unit standard 335839, which is "Conduct tasks related to marketing, market research and promotions", Level 4, 6 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  48875   Further Education and Training Certificate: Public Relations Practice  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2009-09-09  Was SERVICES until Last Date for Achievement 
    Elective  58820   National Certificate: Advertising  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 
    Elective  50583   National Certificate: Public Service Communication  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  PSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.