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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Perform support functions for media liaison, publicity campaigns and corporate social investment programmes 
SAQA US ID UNIT STANDARD TITLE
115414  Perform support functions for media liaison, publicity campaigns and corporate social investment programmes 
ORIGINATOR
SGB Public Relations Management and Practices 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Public Relations 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is intended for all those who are involved with administrative duties relating to media liaison and publicity campaigns.

The qualifying learner is capable of:
  • Compiling and updating media contact lists
  • Assisting with a synopsis of media coverage
  • Assisting with organising a media/publicity campaign
  • Responding to media queries
  • Assisting with the corporate social investment programmes of a business 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners are competent in:
  • Communication at NQF Level 3 or equivalent
  • Computer literacy at NQF Level 3 or equivalent 

  • UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Compile and update a media contact list. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    All types of relevant media (print and electronic) are identified for inclusion in the organisation's media contact list 

    ASSESSMENT CRITERION 2 
    Relevant names, numbers and addresses of the identified media are obtained in written or electronic form 

    ASSESSMENT CRITERION 3 
    Information (including names and numbers) on the contact list are entered onto the database and kept up-to-date for future use according to organisation procedure and policy 

    SPECIFIC OUTCOME 2 
    Assist with a synopsis of media coverage of an organisation and/or media initiative. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Electronic media is monitored for relevant news pertaining to/affecting the organisation and kept on file according to organisational procedures 
    ASSESSMENT CRITERION RANGE 
    Electronic media includes TV, internet, radio
     

    ASSESSMENT CRITERION 2 
    Print media is monitored for relevant news pertaining to/affecting the organisation and a summary made and kept on file according to organisational procedures 

    ASSESSMENT CRITERION 3 
    Newspaper clippings and summaries of electronic media articles are circulated amongst members of the organisation to keep them informed 

    ASSESSMENT CRITERION 4 
    Suggestions are made to management on possible action that needs to be taken following media articles on the organisation/publicity campaign 

    SPECIFIC OUTCOME 3 
    Assist with organising a media/publicity campaign. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The various media and methods that could be used for a specific media/publicity campaign are identified and compiled in a list 

    ASSESSMENT CRITERION 2 
    The appropriate media for a specific campaign are selected with reasons why they are most suited to the campaign 

    ASSESSMENT CRITERION 3 
    Media kits are compiled/assembled which include all the information relating to the campaign and provided to relevant parties 

    SPECIFIC OUTCOME 4 
    Respond to media queries. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Media queries are responded to promptly in accordance with company procedure guidelines 

    ASSESSMENT CRITERION 2 
    Correct information is supplied in response to the query 

    ASSESSMENT CRITERION 3 
    Information is supplied to the media in the format that best suits their needs 

    ASSESSMENT CRITERION 4 
    Media deadlines are met to ensure relevancy of the issue at hand 

    SPECIFIC OUTCOME 5 
    Assist with the corporate social investment programmes of a business. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The terms, "corporate social investment"' and "corporate social responsibility" are explained orally with examples from an organisation involved in both 

    ASSESSMENT CRITERION 2 
    Arguments for and against the implementation of CSI programmes are provided in writing using examples 

    ASSESSMENT CRITERION 3 
    The types (areas of support) of CSI programmes instituted by an organisation are identified in a report indicating the internal and external CSI contributions of the organisation. 

    ASSESSMENT CRITERION 4 
    Assistance is provided for corporate social investment programmes as part of a team 
    ASSESSMENT CRITERION RANGE 
    Assistance includes but is not limited to organising events, producing communication materials and media kits, performing administrative tasks, answering queries from internal and external clients
     


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Assessors must be registered as an Assessor with the relevant ETQA, or with an ETQA that has a Memorandum of understanding with the relevant ETQA.
  • Moderators must be registered as assessors with the relevant ETQA, or with an ETQA that has a Memorandum of Agreement with the relevant ETQA.
  • Training providers must be accredited by the relevant ETQA. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Types of media
  • Organisational policy and procedures relating to media liaison
  • Communication skills (Writing and oral)
  • Computer literacy:
  • Telephone techniques 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems in which responses display that responsible decisions using critical and creative thinking have been made when identifying matters in the media that need a response from the organisation 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group organization, community when drawing up media campaigns and compiling media kits 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively when monitoring the media and compiling media kits 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organize and critically evaluate information when deciding on the best media for a campaign, when monitoring the media for articles and when writing summaries 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language skills in the modes of oral and/or written presentation when assisting with the drawing up of a media campaign, writing reports and doing summaries of electronic media articles 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility towards the environment and the health of others, when entering data for future use, using e-mail and the internet 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  48875   Further Education and Training Certificate: Public Relations Practice  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2009-09-09  Was SERVICES until Last Date for Achievement 
    Elective  58337   Further Education and Training Certificate: Trade Union Practice  Level 4  NQF Level 04  Reregistered  2023-06-30  ETDP SETA 
    Elective  58820   National Certificate: Advertising  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 
    Elective  50583   National Certificate: Public Service Communication  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  PSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Aldabri 106 Institute for Quality (Pty) Ltd 
    2. Breakeven 59(PTY) Ltd 
    3. DITSELA LABOUR INSTITUTION 
    4. ELIJAH BARAYI MEMORIAL TRAINING CENTRE 
    5. T Mabuya & Associates (Pty) Ltd 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.