SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Conduct an analysis of business opportunities and develop future rehabilitation strategies 
SAQA US ID UNIT STANDARD TITLE
115815  Conduct an analysis of business opportunities and develop future rehabilitation strategies 
ORIGINATOR
SGB Generic Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Generic Management 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular-Fundamental  Level 5  Level TBA: Pre-2009 was L5  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The person credited with this Unit Standard is able to analyse and identify prospective new markets and product requirements. Learners will also be able to conduct a customer's needs analysis to identify actual requirements. The learners will also be able to describe and apply rehabilitation concepts and procedures to develop a rehabilitation strategy

The qualifying learner is capable of:
  • Analysing market potential
  • Identifying marketing mix
  • Conducting customer needs analysis
  • Describing rehabilitation concepts and procedures
  • Assessing rehabilitation potential and needs 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners are competent in:
  • Computer Literacy at NQF Level 3
  • Mathematical Literacy at NQF Level 4
  • Accountancy and Communications at NQF level 4 or its equivalent 

  • UNIT STANDARD RANGE 
  • Market potential analysis: product demand, product features, supply situation, marketing factors, marketing programme
  • Marketing mix: product goods and services, price, place, promotion, people, packaging, phasing, process
  • Customer needs analysis: customer needs, segmentation, developing a questionnaire, the survey, analysis of responses, SWOT analysis 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Analyse market potential. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    A systematic market analysis is conducted and all aspects are considered and applied in line with standard research practices 

    ASSESSMENT CRITERION 2 
    The market potential for a particular product/service is determined based on data research analysis findings 

    ASSESSMENT CRITERION 3 
    The importance of assumptions in the research process is understood and applied in analyses process 

    SPECIFIC OUTCOME 2 
    Identify marketing mix. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The nature and importance of the factors for effective marketing are explained and applied as per standard procedure 

    ASSESSMENT CRITERION 2 
    The product is evaluated for price, place, promotion and people 

    ASSESSMENT CRITERION 3 
    Packaging and labeling (phrasing) are identified and evaluated against research results 

    SPECIFIC OUTCOME 3 
    Conduct customer needs analysis. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The products customers buy are identified and listed in line with company product types 

    ASSESSMENT CRITERION 2 
    A customer base is segmented according to area and requirements 

    ASSESSMENT CRITERION 3 
    Customer priorities are identified and listed based on organisational records 

    ASSESSMENT CRITERION 4 
    Competitor analysis is conducted and own performance evaluated against findings 

    ASSESSMENT CRITERION 5 
    Research results are analysed and interpreted against objectives 

    ASSESSMENT CRITERION 6 
    A Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis or any other valid business analysis tool is applied on research results to aid the writing of a report. 

    SPECIFIC OUTCOME 4 
    Describe rehabilitation concepts and procedures. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Rehabilitation objectives and principles are described according to standard industry norms 

    ASSESSMENT CRITERION 2 
    Strengths and weaknesses for rehabilitation are identified in line with business requirements 

    ASSESSMENT CRITERION 3 
    Rehabilitation structure is described as per company and industry standards 

    SPECIFIC OUTCOME 5 
    Assess rehabilitation potential and needs. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Rehabilitation possibilities are identified and matched against business priorities 

    ASSESSMENT CRITERION 2 
    Rehabilitation projects are pre assessed to determine desired outcomes 

    ASSESSMENT CRITERION 3 
    Rehabilitation projects are selected based on priorities and ability to implement within shortest timeframe with the greatest short term results 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this Unit Standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA
  • Anyone assessing a learner against this Unit Standard must be registered as an assessor with the relevant ETQA
  • Any institution offering learning that will enable achievement of this Unit Standard or assessing this Unit Standard must be accredited as a provider with the relevant ETQA
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Marketing principles
  • Marketing mix and how these are evaluated
  • analysis of customer needs
  • Decision making techniques
  • Business operating procedures
  • Cause and effect principles
  • Application of problem solving skills and techniques 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identifying & solving problems in which responses display that responsible decisions using critical and creative thinking have been made with regard to conducting an analysis of business opportunities 

    UNIT STANDARD CCFO ORGANISING 
    Organising and managing oneself and one's activities responsibly and effectively so that the necessary information is available when required 

    UNIT STANDARD CCFO COLLECTING 
    Collecting, analysing, organising and critically evaluating information pertaining to the analysis of marketing and business opportunities 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicating effectively in the process of gathering and analysing marketing and business information 

    UNIT STANDARD CCFO SCIENCE 
    Using science and technology effectively in the recording and analysis of marketing and business information 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrating an understanding of the world as a set of related systems by recognising that good analysis will lead to more accurate assessment of business opportunities and rehabilitation strategies 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  48886   National Certificate: Business Advising  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Reregistered" 
    2010-11-11  Was SERVICES until Last Date for Achievement 
    Core  79886   National Certificate: Business Advising  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 
    Core  49794   National Diploma: Productivity  Level 5  NQF Level 05  Reregistered  2023-06-30  SABPP 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.