SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Identify a gap in the market and propose solutions 
SAQA US ID UNIT STANDARD TITLE
116789  Identify a gap in the market and propose solutions 
ORIGINATOR
SGB Manufacturing and Assembly Processes 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 06 - Manufacturing, Engineering and Technology Engineering and Related Design 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6  15 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
In order to implement a new manufacturing, assembly or installation process or a new service programme, a master craftsman would have to:
  • Survey the market and current products or services
  • Identify gaps in the market or market opportunities
  • Develop a solution for the identified gap.

    In order to do this effectively, learners will have an in-depth knowledge and understanding of:
  • All the factors which influence the market
  • All the latest technical developments in the field
  • All laws, regulations and standards which govern activities in the field
  • What works and does not work in practice.

    Learners can be assessed against this unit standard in any of the following contexts:
  • An autonomous or semi-autonomous business unit within a larger organisation
  • Own business.
    Learners in the context of a business unit may not require the skills and knowledge in this unit standard for their day-to-day activities. The skills and knowledge required in this unit standard are, however, important for their understanding and their choices and decisions related to the viability and sustainability of business activities overall.

    Typical examples of gaps or market opportunities would be:
    1. Manufacture or assembly of a new piece of complex or precision equipment serving a particular purpose or need in the market
    2. Maintenance programmes for new plant and equipment or improvements in maintenance programmes for existing plant and equipment
    3. New or improved equipment or plant installation processes.

    The skills, knowledge and values reflected in this unit standard are closely linked to the outcomes of a financial and marketing analysis as in the unit standards:
  • Evaluate the financial implications of changes to sustain future growth of small or medium business or autonomous business unit
  • Develop and implement a manufacturing, installation or service plan.

    The skills, the knowledge and the values reflected in this unit standard form part of the exit level outcomes required for the National Degree in Master Craftsmanship at NQF Level 6. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    The credits for this unit standard assume that learners have an NQF Level 5 Diploma in Master Craftsmanship. They also assume that learners are working towards their qualification as part of a learning programme which integrates all the required unit standards for the qualification at this level, including product and service design principles, project management and financial evaluation tools.

    Learning time will increase if learners do not have:
  • A relevant NQF Level 5 qualification
  • Extensive experience in a relevant field.

    Learning time will be decreased if they have experience in this field because:
    Their learning programmes will be adjusted to build on what they already know
  • They can apply to have their prior learning recognised. 

  • UNIT STANDARD RANGE 
    The ranges as indicated under the specific outcomes determine the scope and level of this unit standard. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Review current products, services or technology applied, and identify possible changing needs or potential opportunities. 
    OUTCOME RANGE 
  • Current products, services or technology are based on in-depth knowledge and experience related to the technical field in which the practitioner operates.
  • Changing needs or potential opportunities can be issues related to cost reduction; improvements in safety, environmental impact or quality; changes in laws and regulations; changes brought about by new technology or new products or services in other sectors or fields; improvements in own technical field. 

  • ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Needs or opportunities reflect a good knowledge and understanding of the current products, services or technology 

    ASSESSMENT CRITERION 2 
    Appropriate techniques and methodologies are used to review current products, services or technology 

    ASSESSMENT CRITERION 3 
    Identified changing needs or potential opportunities are discussed, explained and justified in terms of facts and figures 

    SPECIFIC OUTCOME 2 
    Develop a conceptual solution, select and brief a marketing practitioner and commission a market survey. 
    OUTCOME RANGE 
    Conceptual solution means a general solution, which could be developed into a product or service 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Benefits of conceptual solution are identified, documented and explained 

    ASSESSMENT CRITERION 2 
    Brief to marketing practitioner is comprehensive, detailed and clear 

    ASSESSMENT CRITERION 3 
    Selection process of marketing practitioner is based on a clear set of criteria 

    SPECIFIC OUTCOME 3 
    Review and discuss survey results with marketing practitioner. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Key market-related issues are identified 

    ASSESSMENT CRITERION 2 
    The implications of the results for the proposed solution are explained and discussed 

    ASSESSMENT CRITERION 3 
    Concepts, techniques and methodologies used to analyse markets and present findings are understood, explained and discussed 

    SPECIFIC OUTCOME 4 
    Refine solution, test with the target market and determine preliminary viability. 
    OUTCOME RANGE 
  • Test with target market can be a further part of the brief to the marketing practitioner or be a process carried out by the learner
  • Preliminary viability is in terms of potential demand, market size, cost, pricing, and profitability 

  • ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Refined solution reflects findings of market survey results 

    ASSESSMENT CRITERION 2 
    Process to test the market is planned, and carried out systematically against a clear set of criteria 

    ASSESSMENT CRITERION 3 
    Results of test are verifiable and valid 

    ASSESSMENT CRITERION 4 
    Preliminary viability is quantified 

    SPECIFIC OUTCOME 5 
    Develop marketing strategy. 
    OUTCOME RANGE 
    Marketing strategy means a broad approach to the marketing and selling of the proposed solution 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Marketing strategy links to market survey findings 

    ASSESSMENT CRITERION 2 
    Marketing strategy is practical 

    ASSESSMENT CRITERION 3 
    Marketing issues discussed and explained 

    ASSESSMENT CRITERION 4 
    Marketing strategy is documented 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    The assessment will be governed by the policies and guidelines of a relevant Education and Training Quality Assurance body, which has jurisdiction over this field of learning. The assessor will be accredited and have a qualification in Master Craftsmanship at NQF Level 6 or an appropriate NQF Level 7 qualification, with experience of running a small or medium business or autonomous business unit within a larger organisation. Since it is unlikely that there will be sufficient qualified people in the early stages of the life of this qualification, ETQAs should be allowed to make interim arrangements such as:
  • Assessor panels
  • People experienced in the field but without formal qualifications, eg current or retired owners of successful businesses or respected managers in organisations

    Learners can be assessed in the language of their choice although if they have to discuss or report issues, incidents or conditions to someone else, they will be assessed on their ability to report in the language commonly used in the working environment.

    They will be assessed in a workplace but can submit documents, projects, test results and assignments that were not produced in the workplace.

    They can be assessed against this unit standard to obtain credits or as part of an integrated assessment for a qualification. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The activities in this unit standard require an extensive practical experience integrated with a thorough knowledge and understanding of theory and the options related to the technical field and to marketing. It is assumed that the learners being assessed will have participated in formal structured learning processes to acquire the relevant knowledge. What follows are broad guidelines to the kind of content of such structured learning processes.

    1. Concepts, names & functions of:
  • Marketing and marketing survey concepts
  • Statistical tools, techniques and methodologies

    2. Purpose of:
  • Marketing, market surveys and analysis of markets
  • Statistical tools, techniques and methodologies

    3. Attributes, descriptions, characteristics & properties:
  • Marketing and marketing survey tools and techniques
  • Statistical tools, techniques and methodologies

    4. Processes and events:
  • Economic events
  • Developing marketing strategies

    5. Causes and effects, implications of:
  • Supply and demand forces
  • Market forces or fluctuations
  • Decline or growth in markets
  • Changes in customer taste, attitudes or values
  • Changes in legislative or regulatory environment

    6. Procedures and techniques:
  • Market survey and analysis techniques
  • Statistical analysis techniques
  • Marketing techniques

    7. Regulations, legislation, agreements, policies, standards:
  • Marketing industry policies and rules

    8. Theory: rules, principles, laws:
  • Marketing theories
  • Marketing principles
  • Statistical analysis

    9. Relationships, systems:
  • Demand and supply
  • Distributors and suppliers
  • Competitors 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems
  • Identify customer related problems and identify possible solutions
  • Problems related to competition and the development of strategies to achieve a competitive edge 

  • UNIT STANDARD CCFO WORKING 
    Work effectively with others
  • Work with practitioners in other disciplines or fields 

  • UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information
  • Make decisions based on market and customer information, supply and demand information, competitor information 

  • UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively
  • Formulate technical issues for non-technical persons 

  • UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically
  • Use and apply statistical techniques 

  • UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems
  • Understand demand and supply issues and market forces in relation to own market or field
  • Relationship between suppliers, manufactures and distributors 

  • UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    Supplementary information

    How credits were determined

    Activity - Hours - Notes
    Classroom learning - 60
    On-the-job learning - 72
    Self directed learning - 10 - Assignments, projects
    Coaching required - 6 - One-to-one passing on of tips and expert practice
    Other - 2 - Preparation of portfolios
    Total - 150
    Credits - 15 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49060   National Degree: Master Craftsmanship (Electrical)  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2021-06-30  EWSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.