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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Demonstrate an understanding of the history of art, design and advertising 
SAQA US ID UNIT STANDARD TITLE
117627  Demonstrate an understanding of the history of art, design and advertising 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  3 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Registered" 		 2005-10-12  2008-10-12  SAQA 0362/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2009-10-12   2012-10-12  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners credited with this unit standard are able to describe the history of advertising and the evolution of advertising within the industry. Learners are able to explain the changes and describe the outcomes of the changes on the industry

The qualifying learners are competent of:
  • Demonstrating an understanding of the history of advertising
  • Operating convention and communicative devices in the presentation of visual communication
  • Explaining the history, development and functions of the advertising industry 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at NQF Level 3 or equivalent 

    UNIT STANDARD RANGE 
  • Communication devices include but are not limited to; computer technology, computer programmes, various industry devices.
  • History of advertising includes but is not limited to; cultural, economic and other relevant phenomena. 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Demonstrate an understanding of the history of advertising. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Evolution of art and its influence on advertising is explained in terms of text book explanations. 

    ASSESSMENT CRITERION 2 
    Various periods of art and advertising are explained using correct terminology. 

    ASSESSMENT CRITERION 3 
    Evolution of design and its influence on advertising is explained using correct terminology. 

    ASSESSMENT CRITERION 4 
    Creative approaches over time are identified and explained based on historical data and facts. 

    SPECIFIC OUTCOME 2 
    Operate convention and communicative devices in the presentation of visual communication. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Communication devices are identified and uses explained in line with device specifications. 

    ASSESSMENT CRITERION 2 
    Convention equipment is identified and uses explained in line with equipment specifications. 

    ASSESSMENT CRITERION 3 
    Presentation techniques are demonstrated in required format and in line with company standards and procedures. 

    SPECIFIC OUTCOME 3 
    Explain the history, development and functions of the advertising industry. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Historical methods of advertising are contrasted with current techniques and the historical development of advertising is reviewed and explained using correct terminology. 

    ASSESSMENT CRITERION 2 
    The structure of the industry and its involvement with various industry bodies is explained and described in required format. 

    ASSESSMENT CRITERION 3 
    The functions of the advertising industry are established and interpreted in line with own company and industry. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    An understanding of advertising principles and techniques, methods and barriers 

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to working together as a member of a team. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a creative team to improve output. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information when understanding historical data. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when presenting reports to that all stakeholders understand when communicating with others to enhance teamwork. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in the preparation and presentation of communications and/or reports. 

    UNIT STANDARD CCFO CONTRIBUTING 
    In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of: being culturally sensitive across a range of social contexts so that all actions and decisions are acceptable to l stakeholders with broad cultural backgrounds. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49603   Bachelor of Visual Communications  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  CHE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.