SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Demonstrate an understanding of advertising production 
SAQA US ID UNIT STANDARD TITLE
117661  Demonstrate an understanding of advertising production 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners credited with this unit standard will be able to describe and explain the functionality of the production department of a company as well as explain the printing issues and processes. Learners are also able to describe how the print reproduction is set up and the production for radio, television and outdoor advertising processes.

The qualifying learners are competent of:
  • Demonstrating an understanding of the organisation and the functionality of the production department.
  • Demonstrating an understanding of printing issues and processes.
  • Demonstrating an understanding of setting up for print reproduction.
  • Demonstrating an understanding of production for radio and television.
  • Demonstrating an understanding of production for outdoor. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at NQF Level 3 or equivalent. 

    UNIT STANDARD RANGE 
  • Software will include but is not limited to; Adobe PhotoShop, Quark X Press, Adobe Indesign, Freehand, Adobe Illustrator and Adobe Acrobat.
  • Direct mail advertising will include but is not limited to; envelope sizes, envelope manufacture, Post Office requirements, printing methods, letters, mailing lists, reply cards, posting and methods.
  • Electronic media will include but is not limited to; radio and television. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Demonstrate an understanding of the organisation and the functionality of the production department. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The structure of the production department is explained in line with company organogram. 

    ASSESSMENT CRITERION 2 
    The functions of the production department are identified, listed and described inline with the company job descriptions. 

    SPECIFIC OUTCOME 2 
    Demonstrate an understanding of the printing processes. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Paper sizes, ink, binding methods and printing terminology is explained in line with current technology. 

    ASSESSMENT CRITERION 2 
    Printing processes are described in line with company printing standards. 

    ASSESSMENT CRITERION 3 
    Various methods used for printing are identified and described in line with industry norms and practices. 

    ASSESSMENT CRITERION 4 
    Colour processes are explained in line with current technology. 

    SPECIFIC OUTCOME 3 
    Demonstrate an understanding of setting up for print reproduction. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Reproduction processes are described for print production using correct terminology. 

    ASSESSMENT CRITERION 2 
    Cutting, foiling, folding and folding methods and techniques are described using correct terminology. 

    ASSESSMENT CRITERION 3 
    Binding and stitching methods are explained in line with company procedures. 

    ASSESSMENT CRITERION 4 
    Direct mail advertising is described in accordance with industry practices. 

    SPECIFIC OUTCOME 4 
    Demonstrate an understanding of radio and television production. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Production processes are described in line with company parameters. 

    ASSESSMENT CRITERION 2 
    Post production is explained according to company standards and production procedures. 

    ASSESSMENT CRITERION 3 
    Material requirements are explained in line with desired outcome. 

    SPECIFIC OUTCOME 5 
    Demonstrate an understanding of production for outdoor. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Outdoor types are listed in required format. 

    ASSESSMENT CRITERION 2 
    Outdoor sizes and described in line with company standards. 

    ASSESSMENT CRITERION 3 
    Unique requirements of each outdoor type are listed and explained in line with industry standards. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • An understanding of the production process in advertising agencies.
  • Knowledge of the functions of a production department.
  • An understanding of issues involved in print production. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems regarding print production. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in order to enhance the print production process. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information pertaining to the production of print. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively during the production and monitoring of print. 

    UNIT STANDARD CCFO DEMONSTRATING 
  • Understand the world as a set of related systems, where lack of knowledge regarding print production will lead to downtime and lost production.
  • Understand the world of radio production.
  • Understand the world of television production on video and on film. 

  • UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  50479   Further Education and Training Certificate: Advertising  Level 4  NQF Level 04  Reregistered  2023-06-30  MICTS 
    Core  49603   Bachelor of Visual Communications  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2021-06-30  CHE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Artshub Institute (Pty) Ltd 
    2. Footprint Media academy Pty ltd 
    3. NEMISA 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.