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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Assess marketability of scripts 
SAQA US ID UNIT STANDARD TITLE
117959  Assess marketability of scripts 
ORIGINATOR
SGB Audio-visual Media Production 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 04 - Communication Studies and Language Communication Studies 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 7  Level TBA: Pre-2009 was L7  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The purpose of the learning is to enable learners to determine commissioning strategies and commissioning success through assessing the market and writing for a particular audience. To do this the qualified learner needs to define and analyse the market. The competencies gained upon the completion of this Unit Standard will enhance the economic viability of the scriptwriter's efforts, thereby contributing to his/her earning capacity.

Credited learners are capable of:
  • Defining the audience for a script
  • Assessing the appeal of the script to the target audience segment
  • Assessing the viability of the script
  • Determining communication strategies for the script product 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    The credits and level assigned to this unit standard is based on the assumption that learners have already attained the following competency:
  • Short story script writing for an audio-visual medium 
    		•

    UNIT STANDARD RANGE 
    The range of this Unit Standard is reflected in the Specific Outcomes and Assessment Criteria of the Unit Standard 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Define the audience for a script. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Various audience segments are accurately identified. 

    ASSESSMENT CRITERION 2 
    The audience segment/s most relevant to a particular script is identified and accurately defined. 

    ASSESSMENT CRITERION 3 
    Audience segment/s identified as relevant to a script is objectively justified in terms of specific contexts. 

    SPECIFIC OUTCOME 2 
    Assess the appeal of the script to the target audience segment. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Appeal of the product to the target audience is assessed based on historical data. 

    ASSESSMENT CRITERION 2 
    Assessment is justified in terms of specific appeal data. 

    ASSESSMENT CRITERION 3 
    Data sources are appropriate for specific assessment purposes. 

    SPECIFIC OUTCOME 3 
    Assess the viability of the script. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Audience numbers that will be attracted is estimated, based on appropriate historical data. 

    ASSESSMENT CRITERION 2 
    Revenue that can be generated is realistically projected. 

    ASSESSMENT CRITERION 3 
    Overall viability of the project is estimated, considering the costs of the production. 

    SPECIFIC OUTCOME 4 
    Determine communication strategies for the script product. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Communication strategies identified are appropriate for specific contexts and resource requirements. 

    ASSESSMENT CRITERION 2 
    Media most often accessed by the target audience are accurately identified. 

    ASSESSMENT CRITERION 3 
    Communication strategy for the target audience identified is most appropriate, including for costing purposes. 

    ASSESSMENT CRITERION 4 
    Communication strategy is selected based on economic viability. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Assessment of learner achievements takes place at providers accredited by a relevant ETQA (RSA, 1998b) for the provision of programs that result in the outcomes specified for this unit standard.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with a relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard must be accredited as a provider with a relevant ETQA.
  • The relevant ETQA according to the moderation guidelines and the agreed ETQA procedures will oversee moderation of assessment and is responsible for moderation of learner achievements of learners who meet the requirements of this unit standard. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    Credited learners understand and can explain:
  • Current national and international audience trends
  • Audience definition and segmentation
  • Principles of marketing
  • Communication strategies 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively to when assessment is justified in terms of specific appeal data. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information when appeal of the product to the target audience is assessed based on historical data, and assessment is justified in terms of specific appeal data. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation when a communication strategy is selected based on economic viability. 

    UNIT STANDARD ASSESSOR CRITERIA 
    Assessors should keep the following principles in mind when designing and conducting assessments against this unit standard:
  • Focus the assessment activities on gathering evidence in terms of the main outcome expressed in the title to ensure assessment is integrated rather than fragmented. Remember we want to declare the person competent in terms of the title. Where assessment at title level is unmanageable, focus assessment around each specific outcome, or groups of specific outcomes.
  • Make sure evidence is gathered across the entire range, wherever it applies. Assessment activities should be as close to the real performance as possible, and where simulations or role-plays are used, there should be supporting evidence to show the learner is able to perform in the real situation.
  • Do not focus the assessment activities on each assessment criterion. Rather make sure the assessment activities focus on outcomes and are sufficient to enable evidence to be gathered around all the assessment criteria.
  • The assessment criteria provide the specifications against which assessment judgements should be made. In most cases, knowledge can be inferred from the quality of the performances, but in other cases, knowledge and understanding will have to be tested through questioning techniques. Where this is required, there will be assessment criteria to specify the standard required.
  • The task of the assessor is to gather sufficient evidence, of the prescribed type and quality, as specified in this unit standard, that the learner can achieve the outcomes again and again and again. This means assessors will have to judge how many repeat performances are required before they believe the performance is reproducible.
  • All assessments should be conducted in line with the following well documented principles of assessment: appropriateness, fairness, manageability, integration into work or learning, validity, direct, authentic, sufficient, systematic, open and consistent. 
    		•

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49317   National Certificate: Scriptwriting  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  MICTS 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. VUTHLARI MARKETING CONSULTING 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.