SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Research and process data on stakeholders in the exhibition industry

SAQA US ID	UNIT STANDARD TITLE
119132	Research and process data on stakeholders in the exhibition industry
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Marketing
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 3	NQF Level 03	3
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2018-07-01	2023-06-30	SAQA 06120/18
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2024-06-30		2027-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

The person credited with this unit standard is able to demonstrate an understanding of an exhibition organisation so that the ability to work successfully in the exhibition industry is enhanced. The learner's overall understanding of an exhibition organisation will assist in building relationships with exhibitors in the industry and contribute towards the growth of the industry. Learners will also be able to recognise the various stakeholders in the exhibition industry and build relationships with them, to the benefit of the industry.

The qualifying learner is capable of

Identifying stakeholders in exhibition industry.

Conducting research on types of exhibitions and their venues.

Conducting research on location of venues for different exhibitions.

Capturing and editing exhibition industry data.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Competence in Computer Literacy, Mathematical Literacy and Communication at NQF level 2 or equivalent.

UNIT STANDARD RANGE

Stakeholders and locations will include but are not limited to: clients, customers, sub-contractors, hotels, conference facilities, exhibition facilities, event facilities, and exhibition associations and institutions (such as EXSA).

Data gathered and processed will include but is not limited to: client information, client needs, exhibition types, sales contacts, prospective client details, networking details, stakeholder details and sub-contractor details.

Recording of research information will include but is not limited to: manual recording systems, electronic recording systems.

Logistical needs will include but are not limited to: accommodation, transport, parking, access, media, electronic, computer links, telephone links.

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Identify stakeholders in the exhibition industry.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

Different types of stakeholders are identified and an explanation given of the roles they play in exhibitions.

ASSESSMENT CRITERION 2

Stakeholders from different categories are identified using established industry methods.

ASSESSMENT CRITERION 3

Stakeholders' information is recorded in required format.

ASSESSMENT CRITERION 4

A stakeholder database is maintained and kept up to date, in line with exhibition requirements and within required time frames.

SPECIFIC OUTCOME 2

Conduct research on types of exhibitions and their venues.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

Different types of exhibitions are identified and listed in tabular form.

ASSESSMENT CRITERION 2

Different kinds of exhibitors that participate in the various types of exhibitions are identified and listed in the required format.

ASSESSMENT CRITERION 3

An exhibitor's profile is described and matched against the organisation's profile.

ASSESSMENT CRITERION 4

Venues for the different types of exhibitions are identified to match the nature of the exhibition using industry practices.

SPECIFIC OUTCOME 3

Conduct research on location of venues for different exhibitions.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

Possible locations for specific exhibitions are identified for each exhibition's needs.

ASSESSMENT CRITERION 2

Possible locations are checked for availability of exhibitors and findings are recorded in the required format.

ASSESSMENT CRITERION 3

Possible locations are checked for availability for visitors and findings are recorded in the required format.

ASSESSMENT CRITERION 4

Possible locations are assessed for logistical needs in line with organisational policies and procedures.

ASSESSMENT CRITERION 5

A decision is made on the most suitable location for a specific exhibition, based on information gathered and in line with organisational standards and procedures.

SPECIFIC OUTCOME 4

Capture and edit exhibition industry data.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

Data is captured within the agreed timeframe and format.

ASSESSMENT CRITERION 2

Data is checked to ensure that it is valid, relevant and accurate and fit for its identified purpose.

ASSESSMENT CRITERION 3

Data is edited to company standards using appropriate tools.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA or an ETQA that has a Memorandum of Understanding with the relevant ETQA.

Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.

Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.

Moderation of assessment will be conducted by the relevant ETQA according to the policies and guidelines for assessment and moderation of that ETQA, at its discretion, in terms of agreements reached about assessment and moderation between various ETQAs (including professional bodies).

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

Company procedures and processes for data capture.

Methods and techniques for editing data.

Organisational systems, policies and procedures for processing stakeholder, venue and client information.

Research methodologies, skills and techniques.

UNIT STANDARD DEVELOPMENTAL OUTCOME

N/A

UNIT STANDARD LINKAGES

N/A

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems directly related to data gathering and editing when dealing with exhibition information.

UNIT STANDARD CCFO ORGANISING

Organise oneself and one's activities so that correct and sufficient data is sourced, captured and edited to provide adequate exhibition industry information.

UNIT STANDARD CCFO COLLECTING

Collect, analyse, organise and critically evaluate information pertaining to the exhibition industry.

UNIT STANDARD CCFO COMMUNICATING

During the identification and collection of data, communicate effectively with all stakeholders about venues, locations and matters relating to the exhibition.

UNIT STANDARD CCFO SCIENCE

Use science and technology to capture and process data regarding the exhibition industry.

UNIT STANDARD CCFO DEMONSTRATING

Understand the world as a set of related systems where an understanding of the link between exhibition and stakeholders' needs leads to successful exhibitions.

UNIT STANDARD CCFO CONTRIBUTING

Research and accumulate exhibition data, including locations, with the intention to promote individual awareness of the importance of cultural and aesthetic sensitivity across a range of social contexts, and so contribute to the personal development of each leaner and to the social and economic development of society at large.

UNIT STANDARD ASSESSOR CRITERIA

N/A

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015.

UNIT STANDARD NOTES

N/A

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Core	49447	National Certificate: Trade Exhibition Support	Level 3	NQF Level 03	Passed the End Date - Status was "Reregistered"	2023-06-30	SERVICES

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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