SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Explain exhibition services 
SAQA US ID UNIT STANDARD TITLE
119152  Explain exhibition services 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 3  NQF Level 03 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The person credited with this unit standard will be able to understand exhibition services and be able to work successfully in the exhibition industry. The learners' overall understanding of exhibition services will assist them to build relationships with exhibitors and organisers in the industry and thus ensure the growth of the industry. Learners will also recognise and understand the use of the various services required in the exhibition industry.

The qualifying learner is capable of:
  • Explaining the various services required by exhibitors and organisers
  • Explaining the contents of an exhibitor manual and its usefulness
  • Explaining the different stand options available to exhibitors
  • Explaining the relationship between service suppliers, organisers and exhibitors
  • Explaining build-up and breakdown procedures pertaining to service suppliers 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Competence in Computer Literacy, Mathematical Literacy and Communication at NQF level 2 or equivalent. 

    UNIT STANDARD RANGE 
    Service suppliers will include but are not limited to: stand builders, contractors for carpeting/flooring, electrical, graphics and signage, shell scheme, furniture and equipment hire, plumbing, telephone and internet lines, registration, stand designers, audio visual, staging and rigging, cleaning, plant hire, security services and freight handling. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Explain the various services required by exhibitors and organisers. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The various services available to exhibitors as well as the providers of the services are identified and listed in tabular form 

    ASSESSMENT CRITERION 2 
    The importance of various services available to exhibitors at an exhibition are explained with examples of how they can be used 

    ASSESSMENT CRITERION 3 
    The order in which services are delivered is explained using a flow diagram 

    SPECIFIC OUTCOME 2 
    Explain the exhibitor manual. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The contents of the exhibitor manual is explained using correct terminology 

    ASSESSMENT CRITERION 2 
    Service supply forms are identified and their content requirements explained 

    ASSESSMENT CRITERION 3 
    Access points of the venue are identified and explained for loading and offloading purposes 

    ASSESSMENT CRITERION 4 
    The organiser's procedures and policies for service suppliers' access to the exhibition during build-up, show days and breakdown are explained, in line with compliance regulations and the production of a successful exhibition 

    SPECIFIC OUTCOME 3 
    Explain the different stand options available to exhibitors. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Different stand options and packages available to exhibitors are identified and explained as presented in a brochure / pamphlet 

    ASSESSMENT CRITERION 2 
    The advantages of different stand options and packages are explained in line with exhibition criteria 

    ASSESSMENT CRITERION 3 
    Services not included in stand options and packages are listed with an explanation of why they are excluded and how they may be obtained 

    SPECIFIC OUTCOME 4 
    Explain the relationship between service suppliers, organisers and exhibitors. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The organiser's officially appointed service suppliers are identified and listed as per organisational procedures 

    ASSESSMENT CRITERION 2 
    Services delivered by official contractors throughout the exhibition are explained and recorded 

    ASSESSMENT CRITERION 3 
    The role of other service suppliers to exhibitors is explained in relation to the role of the officially appointed supplier 

    SPECIFIC OUTCOME 5 
    Explain build-up and breakdown procedures pertaining to service suppliers. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The times of build up, show days and breakdown procedures are identified, determined and given to exhibitors in required format 

    ASSESSMENT CRITERION 2 
    Loading and offloading procedures of goods are explained to exhibitors in required format 

    ASSESSMENT CRITERION 3 
    Venue restrictions pertaining to installation of services are identified and explained to exhibitors in required format 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA according to the policies and guidelines for assessment and moderation of that ETQA, at its discretion, in terms of agreements reached about assessment and moderation between various ETQAs (including professional bodies). 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Procedures and processes for service supply
  • Methods and techniques for accumulating information and research
  • Organisational systems, policies and procedures for exhibitions
  • The principles of maintaining good customer relations 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to the various services provided and the different stand options available to exhibitors 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities to enhance the delivery of exhibition services to all stakeholders to ensure a successful exhibition 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information about the various services offered to clients at an exhibition 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with all individuals in the process of explaining the exhibition services available and when providing information about stand options 

    UNIT STANDARD CCFO DEMONSTRATING 
    Understand the world as a set of related systems where the provision of quality service enhances the success of the overall exhibition 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49447   National Certificate: Trade Exhibition Support  Level 3  NQF Level 03  Reregistered  2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.