SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Manage marketing and selling processes of a new venture 
SAQA US ID UNIT STANDARD TITLE
119672  Manage marketing and selling processes of a new venture 
ORIGINATOR
SGB Generic Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Generic Management 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular-Fundamental  Level 2  NQF Level 02 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners working towards this standard will be learning towards the full qualification, or will be working within a SMME (Small, Medium, Micro Enterprise) environment, specialising in New Venture Ownership and Management, where the acquisition of competence against this standard will add value to one's job. This standard will also add value to entrepreneurs who are seeking to develop their entrepreneurial skills so that they can become more marketable for bigger contracts, including commercial and public sector contracts, for example the Department of Public Works programmes.

The qualifying learner is capable of:
  • Implementing marketing plan
  • Negotiating a deal with a customer
  • Outlining processes and principles for completing basic quotes
  • Outlining processes and principles for completing tender documents 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    All learners accessing this qualification must be in possession of a GETC or equivalent qualification. The learner must be competent in mathematical and communications literacy at NQF level 1. 

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Implement marketing plan. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Marketing concepts outlined in business plan are integrated into business activities and tasks and activities drawn up accordingly. 

    ASSESSMENT CRITERION 2 
    Suitable ways in which to promote product/service of new venture are determined and implemented according to marketing plan. 
    ASSESSMENT CRITERION RANGE 
    Promotion of a product/service includes but is not limited to advertising, launches, informal selling, formal selling, and the various activities undertaken to make customers aware of a product/service.
     

    ASSESSMENT CRITERION 3 
    Selling techniques are utilised to promote product/service. 
    ASSESSMENT CRITERION RANGE 
    Selling techniques include but are not limited to establishing selling networks, the AIDA principle (Attention, Interest, Desire, Acceptance), direct selling, cold calling, principles of negotiation.
     

    ASSESSMENT CRITERION 4 
    Customer relations practices are implemented to ensure customer satisfaction. 
    ASSESSMENT CRITERION RANGE 
    Customer relations practices include but are not limited to after-sales service, customer surveys to determine levels of customer satisfaction.
     

    SPECIFIC OUTCOME 2 
    Negotiate a deal with a customer. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Basic principles of negotiation that are utilised to secure new business are outlined and explained with examples. 

    ASSESSMENT CRITERION 2 
    The principles of planning for negotiations are explained and implemented according to own business context and market research. 

    ASSESSMENT CRITERION 3 
    Appropriate negotiation techniques are applied to own venture and business contexts. 

    SPECIFIC OUTCOME 3 
    Outline processes and principles for completing basic quotes. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The different types of offers are explained in relation to securing business transactions. 

    ASSESSMENT CRITERION 2 
    Principles and procedures for compiling quotes are identified and explained in relation to own business context. 
    ASSESSMENT CRITERION RANGE 
    Principles and procedures for compiling quotes include but are not limited to costing and pricing calculations, terms and conditions (including payment terms), legal implications of quotes, an outline of a typical quotation, basic marketing and financial principles incorporated into quotes.
     

    ASSESSMENT CRITERION 3 
    Support in compiling quotes is sought where necessary in order to ensure full understanding of the criteria that apply. 

    ASSESSMENT CRITERION 4 
    The common pitfalls in quoting and order taking are explained with examples in relation to own business venture. 

    SPECIFIC OUTCOME 4 
    Outline processes and principles for completing tender documents. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Tendering principles pertaining to commercial and public tenders are explained with examples. 

    ASSESSMENT CRITERION 2 
    The risks associated with tendering are identified and basic risk management procedures are implemented according to own business context. 
    ASSESSMENT CRITERION RANGE 
    Risks pertaining to tendering include but are not limited to cash flow, funding requirements, compliance requirements, performance requirements, technical requirements.
     

    ASSESSMENT CRITERION 3 
    The financial advantages and disadvantages of a tender are analysed to determine if it would make business sense to submit the tender. 

    ASSESSMENT CRITERION 4 
    Support is sought to complete tender documents where relevant in order to ensure full understanding of tendering conditions and criteria. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The learner must demonstrate an understanding of:
  • Basic techniques for implementing a marketing plan
  • Basic selling skills
  • Basic principles of customer care and after-sales service
  • Basic negotiating techniques
  • Basic principles and procedures for compiling quotes
  • Basic principles and procedures for interpreting and completing tender documents
  • Basic risk management principles pertaining to quotes and tenders for new venture
  • Interpersonal and communication skills within marketing and selling context 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems using critical and creative thinking processes to determine best approaches for marketing and selling business products/services 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organisation or community to implement marketing action plan 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively to that sufficient time is set aside for marketing and selling activities 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate financial and related information in order to prepare for negotiations, quotations, and tenders 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language in the modes of oral and/or written persuasion to compile quotes, tenders, marketing and selling plans 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility to the environment and health of others to gather necessary data to for input to negotiations, quotations and tenders 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of interrelated systems by recognising that factors influencing the marketing and sales of a new venture business operations do not exist in isolation and that wider economic issues, supplier and community issues can affect operations 

    UNIT STANDARD CCFO CONTRIBUTING 
    Participating as responsible citizens in the life of local, national and global communities by ensuring that sales and marketing practices are proactively approached within the context of economic, socio-political and community trends and developments to ensure greater sales success 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49648   National Certificate: New Venture Creation (SMME)  Level 2  NQF Level 02  Reregistered  2023-06-30  SERVICES 
    Elective  50584   General Education and Training Certificate: Clothing Manufacturing Processes  Level 1  NQF Level 01  Reregistered  2023-06-30  FPMSETA 
    Elective  58955   National Certificate: Chemical Manufacturing  Level 2  NQF Level 02  Reregistered  2023-06-30  CHIETA 
    Elective  59015   National Certificate: Gas Installations  Level 2  NQF Level 02  Reregistered  2023-06-30  CHIETA 
    Elective  96402   National Certificate: Hot Water System Installation  Level 2  NQF Level 02  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 
    Elective  65929   National Certificate: Waterproofing  Level 2  NQF Level 02  Reregistered  2023-06-30  CETA 
    Elective  58950   National Certificate: Gas Installations  Level 3  NQF Level 03  Reregistered  2023-06-30  CHIETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Africa International Training Facilities T/A AITF (BREDELL) (TP) 
    2. African Dream Campus 
    3. AGB Finance 
    4. AGB MATHE BUSINESS SERVICES 
    5. Aldabri 106 (Pty) Ltd 
    6. ALMEL TRAINING 
    7. Apparel Component Manufacturers Pty Ltd 
    8. Aranda Learnership College (Pty) Ltd 
    9. Aranda Textile Mills Pty Ltd 
    10. Assured Vocational Skills Institute (Pty) Ltd 
    11. Avad Projects (Pty) Ltd 
    12. Babina Tlou Trading and Projects cc 
    13. Beaches Clothing Cc 
    14. Becoz Empire Multi-Choice and Trading Primary Co-operative Limited 
    15. BELCOMEC TRAINING 
    16. Better beginning trading and projects pty ltd 
    17. BHP BILLITON ACADEMY 
    18. Bonenhle Investments 
    19. Bosasa Youth Development Centres (Pty) Ltd 
    20. Brightness Fashion and Design Academy cc 
    21. BULL'S BUSINESS AND SKILLS TRAINING INSTITUTE 
    22. Cape Town Workbased Learning Academy 
    23. Capricorn FET College - Central Office 
    24. Capricorn TVET College 
    25. CAROLINE'S FASHION ENTERPRISE 
    26. Changing Women 
    27. CHIPPA TRAINING ACADEMY 
    28. Chippa Training Academy (Pty) Ltd 
    29. CLEAN HEAT ENERGY SAVING SOLUTIONS (PTY) LTD 
    30. Corporate skills Development services 
    31. Cre8tion Projects 6 PTY LTD 
    32. CRG Group (Pty) Ltd 
    33. D&D Lwazi Development Institute 
    34. Dieketseng Training Centre 
    35. Do It Again Academy (Pty) Ltd 
    36. EARTH CHILD CONSULTING (PTY) LTD 
    37. Eastcape Midlands Public FET College - Uitenhage (High Street)Campus 
    38. Ebotse Development and Training Centre 
    39. Eddels Shoes Pty Ltd 
    40. Egsibit Training and Development 
    41. Ehlanzeni TVET College 
    42. Eldonai School of Fashion (Pty) Ltd 
    43. Elimofo Trading& Projects 
    44. ES Training Services (Pty) Ltd 
    45. Esethu Manufacturing, Packaging, Printing & Design (Pty) Ltd 
    46. Eskilz College (Pty) Ltd 
    47. Ezandleni-Ezethu Trading (Pty) Ltd 
    48. False Bay College - Westlake Campus 
    49. Fezile Fashion Skills Academy (Pty) Ltd 
    50. Georgia Clothing CC 
    51. Glicam Trading Enterprise 
    52. Green Enviro & Projects (Pty)Ltd 
    53. Gufferty Consulting 
    54. HLUVUKA TRAINING AND CONSULTING 
    55. Hoseah Training and Manufacturing NPC 
    56. I Care Resource Centre 
    57. Ideal Method Trading & Projects 
    58. Imbeleko Community Development Projects 
    59. Impangela Trading 
    60. Impela Trading cc 
    61. INDUSTRIES EDUCATION & TRAINING INSTITUTE 
    62. Injiya Trading and Projects 
    63. INTEGRATED ADULT TRAINING 
    64. INTERMASIKO CC 
    65. Inyapa Vhusiku Consulting Pty Ltd 
    66. IQ Skills Academy (PTY) LTD. 
    67. ISAZI TRAINING 
    68. Ithemba Lomphakathi Community Organisation 
    69. Jeppe College of Commerce and Computer Studies 
    70. Jumpstart Training Institute (Pty) Ltd 
    71. KHANYISA GAVU TRADING 
    72. Khosi JS Designs (Pty) Ltd 
    73. KHOSITHI TRAINING 
    74. Khwinana Holdings (Pty) Ltd 
    75. Kudis Designs and Supply 
    76. KWEM Management Solutions 
    77. Learn A Trade 
    78. Lesiphosethu Clothing Manufacturing & Training (Pty) Ltd 
    79. Letaba TVET College 
    80. LFS DESIGNS 
    81. Lilunzo Creations 
    82. LLSM (Pty) Ltd 
    83. Longata Consultant 
    84. Lucky Neo (Pty) Ltd 
    85. Lukhele Training and Development Solutions (Pty) Ltd 
    86. Lusama Developmental Agency Projects 
    87. MACT BUSINESS HUB 
    88. Majuba TVET College 
    89. Makhendama Legacy (Pty) Ltd 
    90. Malkai Devrani Holding (PTY) Ltd 
    91. Mangalisa Group (Pty) Ltd 
    92. MARKET DEMAND TRADING 597 PTY LTD 
    93. Master Patterns by Rona 
    94. Matatiele Fashion Design Academy (Pty) Ltd 
    95. MATHOSIM TRIMMING AND UPHOLSTERY 
    96. Media Works 
    97. Melenial Media (Pty) Ltd 
    98. MFISA 
    99. MICROMATICA 384 (PTY) LTD 
    100. MILNEX - BALFOUR 
    101. MLINDELA STEEL MANUFACTURING 
    102. MMBG Trading & Consulting 
    103. Mnambithi TVET College 
    104. Motheo FET College - Central Office 
    105. MOTHEO SKILLS ENTITY ( PTY) LLTD 
    106. MSOGWABA YOUTH SKILLS AND TRAINING DEVELOP 
    107. MUNICIPAL TRAINING & DEVELOPMENT INSTITUTE 
    108. Nchuncheko Holdings (Pty) Ltd 
    109. NDIMASE TRADING 
    110. NELLY-SGUEEJE TRADING 
    111. New Business Initiative Management Consultancy 
    112. Ngaphakathi Investments 
    113. Nguni Shades SA School of Fashion 
    114. NSJ Agricultural Farming And Multipurpose 
    115. OTP 
    116. Oyama Kulwazi Training & Consulting (Pty) Ltd 
    117. P&R Development and Training (Pty) Ltd 
    118. Phala Projects cc 
    119. PHATHUTSHEDZO CONNSULTING TRAINING PROVIDER 
    120. Pinus Tech Technologies Trading and Projects 
    121. Positive Thinking Consultants CC 
    122. PROFESSIONAL DEVELOPMENT AND TRAINING INSTITUTE (PTY) LTD 
    123. Qualfurn Training & Projects 
    124. Rally Business Consulting PTY LTD 
    125. Re Tshepeng Holdings 
    126. REFSET BUSINESS ENTERPRISES 
    127. RENKALEC TRAINING CENTRE 
    128. RUBICON COMMUNICATIONS 
    129. Safe Heavens Properties (Pty) Ltd 
    130. Salutary Corporations 
    131. Sarva Dharma Ashram 
    132. Schoolboy Training Centre 
    133. Sefudi Business Solutions 
    134. Sekhukhune FET College - Central Office 
    135. Sesamkelokuhle Trading Enterprise (Pty) Ltd 
    136. Sew Africa Training Centre 
    137. SEWAFRICA Marketing (Pty) Ltd 
    138. SHEET PLASTIC MARKETING CC 
    139. Sheet Plastic Pty Ltd 
    140. Siyahumelela Training Academy 
    141. South Africa Advanced Skills Institute (Pty) Ltd 
    142. South African Advanced Skills Institute 
    143. SOUTHERN AFRICAN YOUTH MOVEMENT 
    144. Striving Mind Trading & Projects 
    145. SW Skills Wise (Pty) Ltd 
    146. T Mdlatu Trading Enterprise cc 
    147. Talent for Sewing 
    148. TALENT SCULPTURE ACADEMY 
    149. TDMI 
    150. ThabileTrade 1054 cc 
    151. THANDEKA VOCATIONAL EDUCATION TRUST (PTY) LTD 
    152. The Brokers Learning Centre (Pty) Ltd 
    153. The Institute of Fashion and Garment Technology (Pty) Ltd 
    154. The Tailor Shop School of Tailoring and Dress Design Training Centre (Pty) Ltd 
    155. Thitha Training and Development Services 
    156. Tidlobi Developmental Activities NPC 
    157. Tiro Training & Skill Centre (Pty) Ltd 
    158. Tlhole Foundation (PTY) LTD 
    159. TOURISM & BUSINESS INSTITUTE OF SOUTHERN AFRICA 
    160. True Ruby Trading 1021 cc 
    161. TRY EASY ELECTRICAL SOLUTIONS (PTY) LTD 
    162. TSEBO KITSO TRAININGS 
    163. TSHIKAMOTHA TRADING AND TRAINING 
    164. TSHIKAMOTHO TRADING & TRAINING 
    165. Tshwane North College 
    166. Tsiku Consulting (Pty) Ltd 
    167. TV Training (Pty) Ltd 
    168. Ubuhle Bengcebo 
    169. Umbuso Training Services 
    170. Umfolozi TVET College (Richards Bay) 
    171. Umgungundlovu FET College - Central Office 
    172. Uphiwekonke Holdings (Pty) Ltd 
    173. Valoworx 278 
    174. Value at Hand (Pty) Ltd 
    175. VEB CELE & Associates (Pty) Ltd 
    176. Vhembe TVET College 
    177. VPK BUSINESS VENTURE C C 
    178. Waterberg FET College - Central Office 
    179. World Pace Development & Training Institute (Pty) Ltd 
    180. ZA GEAR 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.