SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Manage marketing and selling processes of a new venture 
SAQA US ID UNIT STANDARD TITLE
119672  Manage marketing and selling processes of a new venture 
ORIGINATOR
SGB Generic Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Generic Management 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular-Fundamental  Level 2  NQF Level 02 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners working towards this standard will be learning towards the full qualification, or will be working within a SMME (Small, Medium, Micro Enterprise) environment, specialising in New Venture Ownership and Management, where the acquisition of competence against this standard will add value to one's job. This standard will also add value to entrepreneurs who are seeking to develop their entrepreneurial skills so that they can become more marketable for bigger contracts, including commercial and public sector contracts, for example the Department of Public Works programmes.

The qualifying learner is capable of:
  • Implementing marketing plan
  • Negotiating a deal with a customer
  • Outlining processes and principles for completing basic quotes
  • Outlining processes and principles for completing tender documents 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    All learners accessing this qualification must be in possession of a GETC or equivalent qualification. The learner must be competent in mathematical and communications literacy at NQF level 1. 

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Implement marketing plan. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Marketing concepts outlined in business plan are integrated into business activities and tasks and activities drawn up accordingly. 

    ASSESSMENT CRITERION 2 
    Suitable ways in which to promote product/service of new venture are determined and implemented according to marketing plan. 
    ASSESSMENT CRITERION RANGE 
    Promotion of a product/service includes but is not limited to advertising, launches, informal selling, formal selling, and the various activities undertaken to make customers aware of a product/service.
     

    ASSESSMENT CRITERION 3 
    Selling techniques are utilised to promote product/service. 
    ASSESSMENT CRITERION RANGE 
    Selling techniques include but are not limited to establishing selling networks, the AIDA principle (Attention, Interest, Desire, Acceptance), direct selling, cold calling, principles of negotiation.
     

    ASSESSMENT CRITERION 4 
    Customer relations practices are implemented to ensure customer satisfaction. 
    ASSESSMENT CRITERION RANGE 
    Customer relations practices include but are not limited to after-sales service, customer surveys to determine levels of customer satisfaction.
     

    SPECIFIC OUTCOME 2 
    Negotiate a deal with a customer. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Basic principles of negotiation that are utilised to secure new business are outlined and explained with examples. 

    ASSESSMENT CRITERION 2 
    The principles of planning for negotiations are explained and implemented according to own business context and market research. 

    ASSESSMENT CRITERION 3 
    Appropriate negotiation techniques are applied to own venture and business contexts. 

    SPECIFIC OUTCOME 3 
    Outline processes and principles for completing basic quotes. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The different types of offers are explained in relation to securing business transactions. 

    ASSESSMENT CRITERION 2 
    Principles and procedures for compiling quotes are identified and explained in relation to own business context. 
    ASSESSMENT CRITERION RANGE 
    Principles and procedures for compiling quotes include but are not limited to costing and pricing calculations, terms and conditions (including payment terms), legal implications of quotes, an outline of a typical quotation, basic marketing and financial principles incorporated into quotes.
     

    ASSESSMENT CRITERION 3 
    Support in compiling quotes is sought where necessary in order to ensure full understanding of the criteria that apply. 

    ASSESSMENT CRITERION 4 
    The common pitfalls in quoting and order taking are explained with examples in relation to own business venture. 

    SPECIFIC OUTCOME 4 
    Outline processes and principles for completing tender documents. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Tendering principles pertaining to commercial and public tenders are explained with examples. 

    ASSESSMENT CRITERION 2 
    The risks associated with tendering are identified and basic risk management procedures are implemented according to own business context. 
    ASSESSMENT CRITERION RANGE 
    Risks pertaining to tendering include but are not limited to cash flow, funding requirements, compliance requirements, performance requirements, technical requirements.
     

    ASSESSMENT CRITERION 3 
    The financial advantages and disadvantages of a tender are analysed to determine if it would make business sense to submit the tender. 

    ASSESSMENT CRITERION 4 
    Support is sought to complete tender documents where relevant in order to ensure full understanding of tendering conditions and criteria. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The learner must demonstrate an understanding of:
  • Basic techniques for implementing a marketing plan
  • Basic selling skills
  • Basic principles of customer care and after-sales service
  • Basic negotiating techniques
  • Basic principles and procedures for compiling quotes
  • Basic principles and procedures for interpreting and completing tender documents
  • Basic risk management principles pertaining to quotes and tenders for new venture
  • Interpersonal and communication skills within marketing and selling context 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems using critical and creative thinking processes to determine best approaches for marketing and selling business products/services 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organisation or community to implement marketing action plan 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively to that sufficient time is set aside for marketing and selling activities 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate financial and related information in order to prepare for negotiations, quotations, and tenders 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language in the modes of oral and/or written persuasion to compile quotes, tenders, marketing and selling plans 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility to the environment and health of others to gather necessary data to for input to negotiations, quotations and tenders 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of interrelated systems by recognising that factors influencing the marketing and sales of a new venture business operations do not exist in isolation and that wider economic issues, supplier and community issues can affect operations 

    UNIT STANDARD CCFO CONTRIBUTING 
    Participating as responsible citizens in the life of local, national and global communities by ensuring that sales and marketing practices are proactively approached within the context of economic, socio-political and community trends and developments to ensure greater sales success 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49648   National Certificate: New Venture Creation (SMME)  Level 2  NQF Level 02  Reregistered  2023-06-30  SERVICES 
    Elective  50584   General Education and Training Certificate: Clothing Manufacturing Processes  Level 1  NQF Level 01  Reregistered  2023-06-30  FPMSETA 
    Elective  58955   National Certificate: Chemical Manufacturing  Level 2  NQF Level 02  Reregistered  2023-06-30  CHIETA 
    Elective  59015   National Certificate: Gas Installations  Level 2  NQF Level 02  Reregistered  2023-06-30  CHIETA 
    Elective  96402   National Certificate: Hot Water System Installation  Level 2  NQF Level 02  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 
    Elective  65929   National Certificate: Waterproofing  Level 2  NQF Level 02  Reregistered  2023-06-30  CETA 
    Elective  58950   National Certificate: Gas Installations  Level 3  NQF Level 03  Reregistered  2023-06-30  CHIETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. AGB Finance 
    2. AGB MATHE BUSINESS SERVICES 
    3. Aldabri 106 (Pty) Ltd 
    4. ALMEL TRAINING 
    5. Apparel Component Manufacturers Pty Ltd 
    6. Aranda Learnership College (Pty) Ltd 
    7. Aranda Textile Mills Pty Ltd 
    8. Assured Vocational Skills Institute (Pty) Ltd 
    9. Avad Projects (Pty) Ltd 
    10. Babina Tlou Trading and Projects cc 
    11. Beaches Clothing Cc 
    12. Becoz Empire Multi-Choice and Trading Primary Co-operative Limited 
    13. BHP BILLITON ACADEMY 
    14. Bonenhle Investments 
    15. Bosasa Youth Development Centres (Pty) Ltd 
    16. Brightness Fashion and Design Academy cc 
    17. Cape Town Workbased Learning Academy 
    18. Capricorn FET College - Central Office 
    19. Capricorn TVET College 
    20. CAROLINE'S FASHION ENTERPRISE 
    21. Changing Women 
    22. CHIPPA TRAINING ACADEMY 
    23. Chippa Training Academy (Pty) Ltd 
    24. CRG Group (Pty) Ltd 
    25. D&D Lwazi Development Institute 
    26. Dieketseng Training Centre 
    27. Do It Again Academy (Pty) Ltd 
    28. EARTH CHILD CONSULTING (PTY) LTD 
    29. Eastcape Midlands Public FET College - Uitenhage (High Street)Campus 
    30. Ebotse Development and Training Centre 
    31. Eddels Shoes Pty Ltd 
    32. Egsibit Training and Development 
    33. Ehlanzeni TVET College 
    34. Eldonai School of Fashion (Pty) Ltd 
    35. Elimofo Trading& Projects 
    36. ES Training Services (Pty) Ltd 
    37. Esethu Manufacturing, Packaging, Printing & Design (Pty) Ltd 
    38. Eskilz College (Pty) Ltd 
    39. Ezandleni-Ezethu Trading (Pty) Ltd 
    40. False Bay College - Westlake Campus 
    41. Fezile Fashion Skills Academy (Pty) Ltd 
    42. Georgia Clothing CC 
    43. Glicam Trading Enterprise 
    44. Green Enviro & Projects (Pty)Ltd 
    45. Gufferty Consulting 
    46. HLUVUKA TRAINING AND CONSULTING 
    47. Hoseah Training and Manufacturing NPC 
    48. I Care Resource Centre 
    49. Imbeleko Community Development Projects 
    50. Impangela Trading 
    51. Impela Trading cc 
    52. Injiya Trading and Projects 
    53. INTEGRATED ADULT TRAINING 
    54. INTERMASIKO CC 
    55. Inyapa Vhusiku Consulting Pty Ltd 
    56. ISAZI TRAINING 
    57. Ithemba Lomphakathi Community Organisation 
    58. Jeppe College of Commerce and Computer Studies 
    59. Jumpstart Training Institute (Pty) Ltd 
    60. KHANYISA GAVU TRADING 
    61. Khosi JS Designs (Pty) Ltd 
    62. KHOSITHI TRAINING 
    63. Khwinana Holdings (Pty) Ltd 
    64. Kudis Designs and Supply 
    65. KWEM Management Solutions 
    66. Learn A Trade 
    67. Letaba TVET College 
    68. LFS DESIGNS 
    69. Lilunzo Creations 
    70. LLSM (Pty) Ltd 
    71. Longata Consultant 
    72. Lucky Neo (Pty) Ltd 
    73. Lusama Developmental Agency Projects 
    74. MACT BUSINESS HUB 
    75. Majuba TVET College 
    76. Makhendama Legacy (Pty) Ltd 
    77. Malkai Devrani Holding (PTY) Ltd 
    78. MARKET DEMAND TRADING 597 PTY LTD 
    79. Master Patterns by Rona 
    80. Matatiele Fashion Design Academy (Pty) Ltd 
    81. MATHOSIM TRIMMING AND UPHOLSTERY 
    82. Media Works 
    83. Melenial Media (Pty) Ltd 
    84. MFISA 
    85. MICROMATICA 384 (PTY) LTD 
    86. MILNEX - BALFOUR 
    87. MLINDELA STEEL MANUFACTURING 
    88. MMBG Trading & Consulting 
    89. Motheo FET College - Central Office 
    90. MUNICIPAL TRAINING & DEVELOPMENT INSTITUTE 
    91. Nchuncheko Holdings (Pty) Ltd 
    92. NDIMASE TRADING 
    93. NELLY-SGUEEJE TRADING 
    94. New Business Initiative Management Consultancy 
    95. Ngaphakathi Investments 
    96. Nguni Shades SA School of Fashion 
    97. NSJ Agricultural Farming And Multipurpose 
    98. OTP 
    99. Oyama Kulwazi Training & Consulting (Pty) Ltd 
    100. P&R Development and Training (Pty) Ltd 
    101. Phala Projects cc 
    102. PHATHUTSHEDZO CONNSULTING TRAINING PROVIDER 
    103. Pinus Tech Technologies Trading and Projects 
    104. Positive Thinking Consultants CC 
    105. Qualfurn Training & Projects 
    106. Rally Business Consulting PTY LTD 
    107. Re Tshepeng Holdings 
    108. REFSET BUSINESS ENTERPRISES 
    109. RENKALEC TRAINING CENTRE 
    110. RUBICON COMMUNICATIONS 
    111. Safe Heavens Properties (Pty) Ltd 
    112. Sarva Dharma Ashram 
    113. Sefudi Business Solutions 
    114. Sekhukhune FET College - Central Office 
    115. Sesamkelokuhle Trading Enterprise (Pty) Ltd 
    116. Sew Africa Training Centre 
    117. SEWAFRICA Marketing (Pty) Ltd 
    118. SHEET PLASTIC MARKETING CC 
    119. Sheet Plastic Pty Ltd 
    120. Siyahumelela Training Academy 
    121. South Africa Advanced Skills Institute (Pty) Ltd 
    122. South African Advanced Skills Institute 
    123. Striving Mind Trading & Projects 
    124. SW Skills Wise (Pty) Ltd 
    125. T Mdlatu Trading Enterprise cc 
    126. Talent for Sewing 
    127. ThabileTrade 1054 cc 
    128. THANDEKA VOCATIONAL EDUCATION TRUST (PTY) LTD 
    129. The Brokers Learning Centre (Pty) Ltd 
    130. The Institute of Fashion and Garment Technology (Pty) Ltd 
    131. The Tailor Shop School of Tailoring and Dress Design Training Centre (Pty) Ltd 
    132. Thitha Training and Development Services 
    133. Tidlobi Developmental Activities NPC 
    134. Tiro Training & Skill Centre (Pty) Ltd 
    135. Tlhole Foundation (PTY) LTD 
    136. TOURISM & BUSINESS INSTITUTE OF SOUTHERN AFRICA 
    137. True Ruby Trading 1021 cc 
    138. TSEBO KITSO TRAININGS 
    139. TSHIKAMOTHA TRADING AND TRAINING 
    140. TSHIKAMOTHO TRADING & TRAINING 
    141. Tshwane North College 
    142. Tsiku Consulting (Pty) Ltd 
    143. Ubuhle Bengcebo 
    144. Umbuso Training Services 
    145. Umfolozi TVET College (Richards Bay) 
    146. Uphiwekonke Holdings (Pty) Ltd 
    147. Valoworx 278 
    148. Value at Hand (Pty) Ltd 
    149. VEB CELE & Associates (Pty) Ltd 
    150. Vhembe TVET College 
    151. VPK BUSINESS VENTURE C C 
    152. World Pace Development & Training Institute (Pty) Ltd 
    153. ZA GEAR 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.