SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Devise a marketing strategy for a selected target market 
SAQA US ID UNIT STANDARD TITLE
242604  Devise a marketing strategy for a selected target market 
ORIGINATOR
SGB Insurance and Investment 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Finance, Economics and Accounting 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is intended for Marketers, Financial Services Consultants, Intermediaries, Retirement Benefits Consultants, Professional Trustees, Investment Consultants, Broker Consultants, Bankers, Account Executives, Fund Managers and Management Consultants who advise on the management of organisations and trustees on group retirement funds.

The qualifying learner is capable of:
  • Investigating the prospective client.
  • Analysing the primary objectives of the stakeholders.
  • Interpreting the secondary objectives of stakeholders.
  • Executing the marketing strategy for a selected target market. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners are competent in Communication and Mathematical Literacy at NQF Level 4 and are working towards or have a Level 5 Financial Services Qualification or equivalent. 

    UNIT STANDARD RANGE 
    The typical scope of this Unit Standard is:
  • Information relating to stakeholders includes, but is not limited to, decision makers, members, trustees, employees, unions and industry bodies.
  • Features of service arrangements include, but are not limited to, cost, product fit, compliance issues and service delivery.
  • Socio-political agendas include, but are not limited to, social responsibility issues, environmental issues, unions, control and administration of the fund and Black Economic Empowerment.
  • Legislation includes, but is not limited to, Financial Advisory and Intermediary Services Act (FAIS), Income Tax Act, Pension Funds Act and the Labour Relations Act.
  • A marketing proposal includes recommendations. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Investigate the prospective client. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Information relating to an investigation is researched for a selected client. 

    ASSESSMENT CRITERION 2 
    Competitors in the selected client's market are researched in order to adapt a marketing strategy. 

    ASSESSMENT CRITERION 3 
    Features of existing service arrangements are analysed with reference to strengths, weaknesses and possible alternatives. 

    ASSESSMENT CRITERION 4 
    The expectations of the prospective client are analysed in order to devise a marketing strategy. 

    SPECIFIC OUTCOME 2 
    Analyse the primary objectives of the stakeholders. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The primary objectives of a selected client are analysed from the point of view of the different stakeholders. 

    ASSESSMENT CRITERION 2 
    Current trends in the structure, benefits and investment strategies of retirement funds are interpreted and related to the primary objectives of the prospective client. 

    ASSESSMENT CRITERION 3 
    Legislative requirements are applied to the primary objectives of the prospective clients. 

    ASSESSMENT CRITERION 4 
    Industry agreements are researched and applied to the prospective client. 

    SPECIFIC OUTCOME 3 
    Interpret the secondary objectives of stakeholders. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Socio-political agendas are analysed in terms of the potential impact on a market strategy. 

    ASSESSMENT CRITERION 2 
    Business objectives are analysed in terms of the selection of a service provider. 

    SPECIFIC OUTCOME 4 
    Execute the marketing strategy for a selected target market. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    A marketing proposal is prepared based on research. 

    ASSESSMENT CRITERION 2 
    A proposal is evaluated for compliance with all the relevant legislation. 

    ASSESSMENT CRITERION 3 
    Findings of the research and associated recommendations are presented to the prospective client. 

    ASSESSMENT CRITERION 4 
    Feedback from the prospective client is used to adjust and finalise a proposal to meet specific needs. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Anyone assessing a candidate against this Unit Standard must be registered as an assessor with the relevant ETQA or ETQA where a Memorandum of Understanding (MOU) exists with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this Unit Standard must be accredited as a provider through the relevant ETQA or ETQA where a Memorandum of Understanding (MOU) exists with the relevant ETQA.
  • Moderation of assessment will be overseen by the relevant ETQA according to the moderation guidelines and the agreed ETQA procedures. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    N/A 

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    The learner is able to identify and solve problems in which responses show that responsible decisions using critical thinking have been made devising a marketing strategy for a selected market. 

    UNIT STANDARD CCFO COLLECTING 
    The learner is able to collect, organise and critically evaluate information in investigating a prospective client. 

    UNIT STANDARD CCFO COMMUNICATING 
    The learner is able to communicate effectively in presenting findings to the target market. 

    UNIT STANDARD CCFO DEMONSTRATING 
    The learner is able to demonstrate an understanding of the world as a set of related systems by interpreting the secondary objectives of stakeholders and researching competitors in the market. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    Search words:
  • Strategic plans, planning, mandating, marketing strategy. 

  • QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  57918   National Certificate: Short Term Insurance  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  INSETA 
    Elective  66611   National Certificate: Wealth Management  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2021-06-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. African Resources & Financial Training (Pty) Ltd 
    2. AFRICAN UNION SKILLS DEVELOPMENT PTY LTD 
    3. ALCARI 233 CC T/A ALCARI (Eversdal)(TP) 
    4. Boland Public FET College - Central Office 
    5. CKP Development Agency (Pty) Ltd. 
    6. COLLEGE OF CAPE TOWN 
    7. College of Cape Town - Central Office 
    8. False Bay College 
    9. Intec College 
    10. Invuya Institute of Learning (Pty) Ltd 
    11. Masifunde Training Centre (Pty) Ltd 
    12. North Link College 
    13. Old Mutual Life Assurance Company South Africa 
    14. Ray Strodl Consulting (Pty) Ltd 
    15. Ripple Effect 4 (Pty) Ltd 
    16. Sanlam Life Insurance Ltd 
    17. Sanlam Life Insurance Ltd. 
    18. South Cape College 
    19. South Cape Public FET College - Central Office 
    20. The Institute of Health Risk Managers (Pty) Ltd 
    21. Umfolozi FET College - Central Office 
    22. Universal Healthcare Services (Pty) Ltd 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.