SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Manage the marketing, selling and leasing of properties 
SAQA US ID UNIT STANDARD TITLE
258124  Manage the marketing, selling and leasing of properties 
ORIGINATOR
SGB Real Estate 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 11 - Services Cleaning, Domestic, Hiring, Property and Rescue Services 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  12 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
15054  Manage the marketing, selling and leasing of residential properties  Level 5  Level TBA: Pre-2009 was L5  12  Complete 
15060  Manage the marketing, selling and leasing of agricultural properties  Level 5  Level TBA: Pre-2009 was L5  12  Complete 
15069  Manage the marketing selling and leasing of commercial industrial business properties  Level 5  Level TBA: Pre-2009 was L5  12  Complete 
15074  Manage the marketing, selling and leasing of leisure properties  Level 5  Level TBA: Pre-2009 was L5  12  Complete 

PURPOSE OF THE UNIT STANDARD 
This unit standard is for learners working within a Real Estate environment, seeking to acquire or enhance the competences required to be a Principal in a Real Estate business or working within a Real Estate environment specialising in management or sales or rental. The acquisition of competence against this standard will add value to their understanding of the sector and functioning in the workplace. This standard will enable the learner to develop a practical understanding of the context and strategies relevant to the management of marketing, selling and leasing various types of properties, including commercial, industrial, agricultural, leisure, residential and property developments. The learner will choose to implement this standard within the context of the type of property he or she sells.

The qualifying learner is capable of:
  • Analysing properties in order to ensure competitive mandates from relevant parties.
  • Developing marketing, selling and leasing plans for a property.
  • Implementing plans to ensure sales and marketing activities are effectively controlled.
  • Managing plans to ensure sales and marketing activities are effectively controlled. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that the learner accessing this standard will be competent in Communications and Mathematical Literacy at NQF Level 4. 

    UNIT STANDARD RANGE 
  • The learner will implement this standard within the context of the type of property he or she sells. Types of properties include but are not limited to commercial, industrial, agricultural, leisure, residential and property developments.
  • Legislation where applicable includes but is not limited to Land Survey Act 8 of 1997, Deeds Registries Act 47 of 1937, Expropriation Act 63 of 1975, section 25 (Property) of the Constitution of the Republic of South Africa 108 of 1996, Administration of Estates Act 66 of 1965, Property Values Profession Act 47 of 2000, Rental Housing Act, Sectional Titles Act 95 of 1986, National Monuments Act, National Heritage Resources Act 25 of 1999, Physical Planning Act of 1991, Town Planning Ordinances of the nine provinces, Rating Ordinances of the nine provinces and the Subdivision of Land Act 70 of 1970.
  • Statutory requirements include but are not limited to the Estate Agents Affairs Board and the South African Council for Values.
  • Voluntary associations will include but not be limited to the South African Property Owners Association, Institute of Property Practitioners of SA, Institute of Estate Agents of SA, Time Share Institute of SA and the SA Council of Auctioneers.
  • Types of properties include but are not limited to all types of commercial, industrial, agricultural, leisure, residential properties and property developments and it will depend upon which context the learner is operating in as to which of these property contexts the learner will implement this unit standard. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Analyse properties in order to ensure competitive mandates from relevant parties. 
    OUTCOME RANGE 
    Relevant parties include but are not limited to buyers, sellers, lessees and lessors. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Market values are investigated taking into account all factors that will facilitate effective marketing strategies. 

    ASSESSMENT CRITERION 2 
    Property portfolio composition is assessed to determine valuation specifications and transactional requirements. 

    ASSESSMENT CRITERION 3 
    Specialist areas in sales and marketing are identified and monitored throughout transaction. 

    ASSESSMENT CRITERION 4 
    New products are sourced and existing products are modified in order to satisfy the changing needs of relevant stakeholders. 

    ASSESSMENT CRITERION 5 
    The concept of investment values is explained in relation to the type of property. 

    SPECIFIC OUTCOME 2 
    Develop marketing, selling and leasing plans for a property. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Information about marketing, sales and leasing trends impacting on the business is gathered in order to determine the most effective way of selling/leasing the property. 

    ASSESSMENT CRITERION 2 
    A marketing, sales and lease plan that complies with legal and statutory requirements is developed for the property or business to meet business plan objectives. 

    ASSESSMENT CRITERION 3 
    Property marketing, sales and lease activities are planned to implement the marketing and sales plan in the most effective manner based on overall marketing strategy. 

    ASSESSMENT CRITERION 4 
    Policy documents for letting services are developed according to legal and organisational requirements. 

    SPECIFIC OUTCOME 3 
    Implement plans to ensure sales and marketing activities are effectively controlled. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    A Real Estate business information system is assessed to see if it promotes productive and effective processing of business transactions and recommendations made for its improvement if necessary. 

    ASSESSMENT CRITERION 2 
    A communications strategy is established and co-ordinated to ensure it meets business objectives. 

    ASSESSMENT CRITERION 3 
    Marketing and sales activities are prioritised and implemented according to overall marketing plan. 

    ASSESSMENT CRITERION 4 
    Interventions are identified to improve marketing and sales plan if necessary. 

    ASSESSMENT CRITERION 5 
    The implementation process is completed within agreed time frames. 

    SPECIFIC OUTCOME 4 
    Manage plans to ensure sales and marketing activities are effectively controlled. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Sales and marketing logistics are set up in order to monitor implementation. 

    ASSESSMENT CRITERION 2 
    Individuals are assisted whenever necessary to remain within the parameters of the plans and activities. 

    ASSESSMENT CRITERION 3 
    Motivational and training interventions are developed to ensure growth. 

    ASSESSMENT CRITERION 4 
    Legal and statutory activities are managed to ensure compliance at all times. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • A general understanding of the techniques and principles of strategic planning, objective setting and marketing.
  • A comprehensive understanding of the rule sand regulations applicable to selling and leasing property.
  • A broad understanding of the how to analyse statistical information related to marketing, selling and leasing properties.
  • Management skills and techniques. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems using critical and creative thinking processes to analyse the Real Estate environment and determine how best to manage the marketing, selling and leasing of properties within own specific Real Estate context. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organisation or community to ensure that marketing, selling and leasing activities are effectively managed and that service levels are achieved by agents. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively in order to set sufficient time aside to plan, implement, monitor and evaluate the marketing, selling and leasing functions of Real Estate business. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information in order to analyse and interpret marketing logistics, individual agent performance and communications strategies within marketing, selling and leasing functions. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language in the modes of oral and/or written persuasion to effectively manage marketing, selling and leasing functions. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility to the environment and health of others to keep abreast of the latest trends and developments in Real Estate in order to ensure the most effective strategies for implementing and managing marketing, selling and leasing functions. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of interrelated systems by recognising that the marketing, selling and leasing functions within Real Estate do not exist in isolation and that a variety of factors including trends and developments in the Real Estate environment, new regulations, changes in the industry, competition, agent performance and customer determinations will impact on this. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Participate as responsible citizens in the life of local, national and global communities by ensuring that the Real Estate marketing, selling and leasing functions optimally in order to ensure satisfactory service levels. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standard replaces the following unit standards:
  • ID 15054: Manage the marketing, selling and leasing of residential properties, Level 5, 12 credits.
  • ID 15060: Manage the marketing, selling and leasing of agricultural properties, Level 5, 12 credits.
  • ID 15069: Manage the marketing selling and leasing of commercial industrial business properties, Level 5, 12 credits.
  • ID 15074: Manage the marketing, selling and leasing of leisure properties, Level 5, 12 credits. 

  • QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  59201   National Certificate: Generic Management  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.