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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Analyse the strategy and external environment of the entity in relation to a function 
SAQA US ID UNIT STANDARD TITLE
264407  Analyse the strategy and external environment of the entity in relation to a function 
ORIGINATOR
SGB Generic Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Generic Management 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is for learners who are already managers of functions or aspiring to become managers of functions. This Unit Standard meets the needs of the sector and of the society by providing competent function managers who, by being able to analyse the micro and macro business environment, contribute to the effective management of the function.

The learner successfully completing this Unit Standard will gain essential knowledge and practical skills required to analyse the strategy and external environment of the entity and thereby gather information in order to formulate the strategy of the function for which s/he is responsible.

Learners credited with this standard will be able to:
  • Analyse the strategy of the entity.
  • Analyse the macro-environment relating to the industry.
  • Analyse the industry competitive environment relating to a function.
  • Interpret the results of the analysis. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that the learner has the following knowledge and skills:
  • Communication at NQF Level 5. 

  • UNIT STANDARD RANGE 
    Function refers to the core task or responsibility carried out by a department, directorate or group within an organisation or entity. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Analyse the strategy of the entity. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The strengths and weaknesses in the business strategy are analysed of the entity as a whole. 

    ASSESSMENT CRITERION 2 
    The factors that have the greatest impact as threats and opportunities are analysed in terms of immediacy, importance and priority. 

    ASSESSMENT CRITERION 3 
    The ways in which the threats and opportunities could be turned to advantages are analysed so that the performance of the function improves. 

    ASSESSMENT CRITERION 4 
    The strategy of the entity is analysed in relation to the sector and the national and international environment. 

    SPECIFIC OUTCOME 2 
    Analyse the macro-environment relating to the industry. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Those factors in the macro environment that are threats and opportunities to the entity are analysed in terms of immediacy and priorities. 

    ASSESSMENT CRITERION 2 
    The ways in which the threats and opportunities could be turned to advantages are analysed so that the performance of the function improves. 

    ASSESSMENT CRITERION 3 
    The strategy of the entity is analysed in relation to the macro environment. 

    SPECIFIC OUTCOME 3 
    Analyse the industry competitive environment relating to own function. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The trends affecting the sector/industry within which the function is located are analysed in order to provide a broad perspective on the kind of possible impacts these can have on the function. 

    ASSESSMENT CRITERION 2 
    Those factors in the competitive/sector environment that are threats and opportunities to the entity are analysed in terms of immediacy and priorities. 

    ASSESSMENT CRITERION 3 
    The ways in which the threats and opportunities could be turned to advantages are explored so that the performance of the entity improves. 

    SPECIFIC OUTCOME 4 
    Interpret the results of the analyses. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The analyses are analysed in order to obtain a comprehensive view of the threats and opportunities in relation to the function. 
    ASSESSMENT CRITERION RANGE 
    Analyses include analysis of entity strategy, analysis of the macro-environment relating to the industry and analysis of the industry competitive environment relating to own function.
     

    ASSESSMENT CRITERION 2 
    The overall strengths and weaknesses of the different strategies are compared to assess how they need to be addressed to improve the performance of the function. 
    ASSESSMENT CRITERION RANGE 
    Strategies include strategy of the function and strategy of the entity.
     

    ASSESSMENT CRITERION 3 
    Trends are analysed to prioritise improvement plans. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this Unit Standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this Unit Standard must be registered as an assessor with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this Unit Standard or assessing this Unit Standard must be accredited as a provider with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Conceptual models include PESTEL, YIP, Porter's globalisation, Porter's five forces model, McKinsey's 7-S model, SWOT analysis.
  • Analytical skills. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made when:
  • Interpreting the results of the analysis. 

  • UNIT STANDARD CCFO WORKING 
    Working effectively with others as a member of a team, group, organisation, and community during:
  • The analysis of the strategy of the entity.
  • The analysis of the macro-environment relating to the industry.
  • The analysis of the industry competitive environment relating to own function. 

  • UNIT STANDARD CCFO ORGANISING 
    Organising and managing oneself and one's activities responsibly and effectively when:
  • Analysing the strategy of the entity.
  • Analysing the macro-environment relating to the industry.
  • Analysing the industry competitive environment relating to own function.
  • Interpreting the results of the analysis. 

  • UNIT STANDARD CCFO COLLECTING 
    Collecting, analysing, organising and critically evaluating information to better understand and explain:
  • The strategy of the entity.
  • The macro-environment relating to the industry.
  • The competitive environment of the industry relating to own function. 

  • UNIT STANDARD CCFO COMMUNICATING 
    Communicating effectively using visual, mathematical and/or language skills in the modes of oral and/or written persuasion when:
  • Interpreting the results of the analysis. 

  • UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrating an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation when:
  • Interpreting the results of the analysis. 

  • UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  59201   National Certificate: Generic Management  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.