SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Identify, analyse, interpret and apply key concepts in retail merchandising in a specific small business 
SAQA US ID UNIT STANDARD TITLE
336074  Identify, analyse, interpret and apply key concepts in retail merchandising in a specific small business 
ORIGINATOR
SGB Sport 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 02 - Culture and Arts Sport 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  20 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners working towards this standard will be working within a specific small business environment, specialising in retailing, the provision of additional specialised services and event management, where the acquisition of competence against this standard will add value to one`s job. This standard will also add value to individuals who are seeking to develop a career pathway towards an accomplished sports management and sports administration specialist.

The qualifying learner is capable of:
  • Analysing a specific small business retailing environment by assessing external influences.
  • Identifying and analysing the principles, and role, of customer service in creating competitive advantage in a specific small business.
  • Identifying and analysing consumer buying behaviour in the context of a specific small retail business.
  • Analysing and applying the elements of personal selling skills to provide customer service in a specific small retailing business.
  • Explaining and calculating the key components of a retail price in relation to the importance of clear and accurate pricing.
  • Applying the key principles and techniques of effective visual merchandising including the issues of health, safety and security relating to layout and display. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners accessing this standard are competent in:
  • Communication at NQF Level 4.
  • Mathematical Literacy at NQF Level 4.
  • Computer Literacy at NQF Level 3. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Analyse a specific small business environment by assessing external influences. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The importance to the employee/owner of understanding the nature of the specific small business environment is explained with examples. 

    ASSESSMENT CRITERION 2 
    The macro and micro-environments external to a specific small business are distinguished and the explained with examples. 

    ASSESSMENT CRITERION 3 
    The impact of macro-environmental forces on a specific small business are identified and analysed with examples. 
    ASSESSMENT CRITERION RANGE 
    Macro-environmental forces include but are not limited to, politico-legal, economic, social, technological forces, competition and natural events.
     

    ASSESSMENT CRITERION 4 
    The impact of micro-environmental forces on a specific small business are identified and analysed. 
    ASSESSMENT CRITERION RANGE 
    Micro-environmental forces include but are not limited to, retail competition, suppliers and customers.
     

    ASSESSMENT CRITERION 5 
    The importance for the employee/owner of a small business of identifying and analyse competitors is explained with examples. 
    ASSESSMENT CRITERION RANGE 
    Competitors include but are not limited to direct and indirect competitors.
     

    ASSESSMENT CRITERION 6 
    The importance for the employee/owner of a small business of identifying and analysing suppliers is explained with examples. 

    ASSESSMENT CRITERION 7 
    Main sources of customer information and methods of customer information acquisition are identified and analysed with examples. 
    ASSESSMENT CRITERION RANGE 
    Sources and methods include, but are not limited to, market research and customer attitude surveys.
     

    SPECIFIC OUTCOME 2 
    Identify and analyse the principles, and role, of customer service in creating competitive advantage in a specific small retailing business. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The elements of service quality are identified and explained with examples. 
    ASSESSMENT CRITERION RANGE 
    Elements include, but are not limited to, technical and functional quality.
     

    ASSESSMENT CRITERION 2 
    The factors affecting the quality of the customer shopping experience in the specific small businesses are distinguished with examples. 
    ASSESSMENT CRITERION RANGE 
    Experience quality factors include, but are not limited to, collegial relationships, systems and procedures, shopping ease and refund and exchange policies.
     

    ASSESSMENT CRITERION 3 
    The importance of collegial relationships to customer service in a specific small business are identified and explained with examples. 
    ASSESSMENT CRITERION RANGE 
    Collegiality includes, but is not limited to, positive response, help and guidance, advising on problems.
     

    ASSESSMENT CRITERION 4 
    The importance of customer-focused systems and procedures to customer service in a specific small business are identified, analysed and explained with examples. 
    ASSESSMENT CRITERION RANGE 
    Systems and procedures include, but are not limited to, staff, stock, orders, time, communication, complaints, quality, and safety.
     

    ASSESSMENT CRITERION 5 
    The requirements of confidentiality and accuracy of customer information in a specific small retailing business are explained with regard to service and legal elements. 

    ASSESSMENT CRITERION 6 
    The aspects of shopping ease in effective customer service in a retail specific small business are analysed and explained with examples. 
    ASSESSMENT CRITERION RANGE 
    Shopping ease includes, but is not limited to, layout, displays, safe walkways, access, clear pricing and signage.
     

    ASSESSMENT CRITERION 7 
    The customer service aspects of effective complaint handling in a retail specific small business are identified and explained with examples. 
    ASSESSMENT CRITERION RANGE 
    Complaint handling includes, but is not limited to, fact finding, dispute resolution, communication and action.
     

    ASSESSMENT CRITERION 8 
    The legal issues affecting customer service are identified and explained with examples. 
    ASSESSMENT CRITERION RANGE 
    Legal issues include, but are not limited to, the law of contract and consumer protection and credit regulations legislation.
     

    SPECIFIC OUTCOME 3 
    Identify and analyse consumer buying behaviour in the context of a specific small retail business. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Motives for buying are identified and explained in the context of a specific small retail business. 
    ASSESSMENT CRITERION RANGE 
    Motives include, but are not limited to, recreation and comfort, satisfaction of physical needs, imitation, prestige, family affection, performance and price.
     

    ASSESSMENT CRITERION 2 
    Purchase types are identified and explained in the context of a specific small retail business. 
    ASSESSMENT CRITERION RANGE 
    Types include, but are not limited to, necessity, impulse, and considered.
     

    ASSESSMENT CRITERION 3 
    Customer types are identified and explained in the context of a specific small retail business. 
    ASSESSMENT CRITERION RANGE 
    Types include but are not limited to, decisive, nearly decided, indecisive, 'jut looking'.
     

    ASSESSMENT CRITERION 4 
    Buying processes and models are identified and explained in the context of a specific small retail business. 

    ASSESSMENT CRITERION 5 
    The concept of building perceived value in relation to the look and selection of a specific small business are explained with examples. 

    ASSESSMENT CRITERION 6 
    An understanding of product quality in relation to cost including value of technical characteristics of products are explained with reference to selling challenges from a costing and branding point of view. 

    SPECIFIC OUTCOME 4 
    Analyse and apply the elements of personal selling skills to provide customer service in a specific small retailing business. 
    OUTCOME RANGE 
    Elements include, but are not limited to, opening, establishing and satisfying needs, closing, transacting. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Opening the sale is understood in terms of its importance in the selling process and its attributes are explained in the context of a retail business. 
    ASSESSMENT CRITERION RANGE 
    Attributes include, but are not limited to, appearance, attitude, approach, communication, body language.
     

    ASSESSMENT CRITERION 2 
    'Opening the sale' is understood in terms of its importance in the selling process and its attributes are explained in the context of a retail business. 
    ASSESSMENT CRITERION RANGE 
    Attributes include, but are not limited to, questioning techniques (open, opinion seeking, probing, closed, hypothetical,), active listening, establishing motive, looking for signs.
     

    ASSESSMENT CRITERION 3 
    'Establishing customer needs' is understood in terms of its importance in the selling process and its attributes are explained in the context of a retail business. 
    ASSESSMENT CRITERION RANGE 
    Attributes include, but are not limited to,
     

    ASSESSMENT CRITERION 4 
    'Satisfying customer needs' is understood in terms of its importance in the selling process and its attributes are explained in the context of a retail business. 
    ASSESSMENT CRITERION RANGE 
    Attributes include, but are not limited to, choice alternatives, care of merchandise, product knowledge, benefits selling and information accuracy.
     

    ASSESSMENT CRITERION 5 
    'Closing the sale' is understood in terms of its importance in the selling process and its attributes are explained in the context of a retail business. 
    ASSESSMENT CRITERION RANGE 
    Attributes include, but are not limited to, timing, presuming, asking, including related sales.
     

    ASSESSMENT CRITERION 6 
    'Completing the financial transaction' is understood in terms of its importance in the selling process and its attributes are explained in the context of a retail business 
    ASSESSMENT CRITERION RANGE 
    Attributes include, but are not limited to, legal issues, cash, cheques, credit and debit cards, invoices, delivery notes, credit agreements and terms.
     

    SPECIFIC OUTCOME 5 
    Explain and calculate the key components of a retail price in relation to the importance of clear and accurate pricing. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The key reasons why clear and accurate price marking is important are explained with regard to specific small retailing. 

    ASSESSMENT CRITERION 2 
    Legislation is outlined regarding price marketing. 

    ASSESSMENT CRITERION 3 
    Trade price and cost price are distinguished and pricing calculations are applied in a specific small retail business. 
    ASSESSMENT CRITERION RANGE 
    Pricing calculations include but are not limited to, mark-up, percentage mark-up, percentage gross margin, discounts, mark downs and VAT.
     

    ASSESSMENT CRITERION 4 
    The effect of price calculations and value and margin pricing is explained in relation to profitability in a specific small retail business. 

    ASSESSMENT CRITERION 5 
    Fine tuning of retail prices is explained in relation to its importance in retail marketing. 

    SPECIFIC OUTCOME 6 
    Applying the key principles and techniques of effective visual merchandising including the issues of health, safety and security relating to layout and display. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The key considerations in retail layout are described and applied in a specific small retail business. 

    ASSESSMENT CRITERION 2 
    Merchandise positioning is explained in relation to general principles and customer flow in a specific small retail business. 

    ASSESSMENT CRITERION 3 
    Hot spots are explained in relation to generating profits in a specific small retail business. 

    ASSESSMENT CRITERION 4 
    Display types and visual merchandising techniques are explained in relation to their purpose and importance in a specific small retailing business. 

    ASSESSMENT CRITERION 5 
    The legal aspects of health and safety are outlined with regard to applicability to a specific small retail businesses. 

    ASSESSMENT CRITERION 6 
    Shrinkage is discussed in relation to its causes, management and effect on a specific small retail business. 

    ASSESSMENT CRITERION 7 
    Insurance is outlined with regard to its relevance to a specific small retail business. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The learner must demonstrate an understanding of:
  • Retail merchandising concepts and skills.
  • Selling skills.
  • Costing and pricing.
  • Nature and protocols of golf and a golfing retail environment.
  • Marketing legislation and concepts. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems using critical and creative thinking processes to analyse key concepts in retail merchandising for a specific small business. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organisation or community in order to effectively manage retail merchandising in a specific small business. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively in order to ensure that retail merchandising is practically managed and that concepts are integrated proactively into all functions of retail merchandising, including selling and customer service. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information in order to determine retail merchandising requirements of a specific small business. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language in the modes of oral and/or written persuasion to calculate stocks, keep records and work out correct pricing for merchandising. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility to the environment and health of others in applying occupational health and safety laws to retail merchandising. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of interrelated systems by recognising that retail merchandising problem-solving contexts within the specific small business do not exist in isolation and that a variety of external and internal factors will influence this. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Participate as responsible citizens in the life of local, national and global communities by ensuring proactive retail merchandising that appeal to the consumer. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    Articulation Possibilities:

    This Unit Standard will enable a learner to articulate to other qualifications in Management, Management Services, Business Administration, Finance Management and Administration, Sports Management and Administration. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  73209   National Diploma: Club Professional Golfing  Level 5  NQF Level 05  Reregistered  2023-06-30  CATHSSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.