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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Manage marketing risks in a banking environment 
SAQA US ID UNIT STANDARD TITLE
7339  Manage marketing risks in a banking environment 
ORIGINATOR
SGB Banking and Micro Finance 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
BANKSETA - Banking Sector Education and Training Authority 
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Finance, Economics and Accounting 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  30 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is intended for people who will be required to identify and manage marketing risks within their business unit/division.

Persons credited with this unit standard will be able to demonstrate an understanding of the components of marketing risks, identify and analyse potential marketing risk and the impact thereof on the business, monitor and implement action plans to minimise risks. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Persons attempting this unit standard should have experience in the marketing field. 

UNIT STANDARD OUTCOME HEADER 
Demonstrate an understanding of the components of 

Specific Outcomes and Assessment Criteria: 

SPECIFIC OUTCOME 1 
Demonstrate an understanding of the components of marketing risks. 

ASSESSMENT CRITERIA
 

ASSESSMENT CRITERION 1 
1. Potential marketing risks are known and understood as per company specific requirements. 
ASSESSMENT CRITERION RANGE 
Marketing risks include but are not limited to the market, business unit, product, pricing, promotions, and place.
 

ASSESSMENT CRITERION 2 
2. The different market segmentations linked to marketing strategies are known and understood as per company specific requirements. 

ASSESSMENT CRITERION 3 
3. The various target markets and their requirements are known and understood as per company specific requirements. 
ASSESSMENT CRITERION RANGE 
Target markets include but are not limited to industry, laws governing industry, potential of products and services.
 

ASSESSMENT CRITERION 4 
4. Regulatory requirements relating to marketing are known and understood as per company specific requirements. 
ASSESSMENT CRITERION RANGE 
Regulatory requirements include but are not limited to the Advertising Standard Authority, Corporate governance, competition laws, copyright.
 

ASSESSMENT CRITERION 5 
5. Different brand values and offerings are known and understood as per company specific requirements. 

ASSESSMENT CRITERION 6 
6. Stakeholder relationships are known and understood as per company specific requirements. 
ASSESSMENT CRITERION RANGE 
Stakeholder relationships include but are not limited to media, governmental organisations, affinities, corporate governance.
 

ASSESSMENT CRITERION 7 
7. The factors that influence successful marketing are known and understood as per company specific requirements. 
ASSESSMENT CRITERION RANGE 
Marketing factors include but are not limited to consumer behaviour, demographics, customer service.
 

SPECIFIC OUTCOME 2 
Identify and analyse potential marketing risks and the impact thereof on the business. 

ASSESSMENT CRITERIA
 

ASSESSMENT CRITERION 1 
7. Client entertainment programmes are implemented and reviewed as per company specific requirements. 
ASSESSMENT CRITERION RANGE 
Entertainment programmes include but are not limited to invitations to sporting events, client luncheons.
 

ASSESSMENT CRITERION 2 
6. Prescribed marketing procedures are analysed for discrepancies to identify potential marketing risks as per business unit specifications. 

ASSESSMENT CRITERION 3 
5. Client queries and requests are analysed to identify potential market risks and the impact thereof on the business as per company specific requirements. 

ASSESSMENT CRITERION 4 
4. A customer product matrix is drawn up and actioned as per company specific requirements. 

ASSESSMENT CRITERION 5 
3. Surveys are conducted to determine the level of client satisfaction as per company specific requirements. 

ASSESSMENT CRITERION 6 
2. Marketing strategies are drawn up as per business unit requirements. 
ASSESSMENT CRITERION RANGE 
Components of marketing strategies include but are not limited to client retention, client satisfaction, attracting new clients, prevention of eroding of clients, pre-approval of products to clients.
 

ASSESSMENT CRITERION 7 
1. Marketing risks are identified and analysed as per business unit specific requirements. 
ASSESSMENT CRITERION RANGE 
Marketing risks include but are not limited to Products, Pricing, Promotions, Advertising, Sales.
 

SPECIFIC OUTCOME 3 
Monitor and implement action plans to minimise marketing risks. 

ASSESSMENT CRITERIA
 

ASSESSMENT CRITERION 1 
1. Competence of staff in relation to the marketing of products and campaigns are monitored and evaluated as per company specific requirements. 

ASSESSMENT CRITERION 2 
2. Market trends are monitored and communicated to all staff as per company specific requirements. 
ASSESSMENT CRITERION RANGE 
Market trends include but are not limited to latest types of products, services, facilities.
 

ASSESSMENT CRITERION 3 
3. Marketing campaigns are evaluated and reports are forwarded to all relevant stakeholders as per company specific requirements. 

ASSESSMENT CRITERION 4 
4. Promotions are monitored to ensure alignment with marketing strategies as per company specific requirements. 

ASSESSMENT CRITERION 5 
5. Access to customer data is monitored and reported on as per company specific requirements. 

ASSESSMENT CRITERION 6 
6. Competitor marketing strategies are monitored and reported on as per company specific requirements. 


UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
1. Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.

2. Any institution offering learning that will enable achievement of this unit standard of assessing this unit standard must be accredited as a provider with the relevant ETQA.

3. Moderation of assessment will be overseen by the relevant ETQA according to the moderation guidelines in the relevant qualification and the agreed ETQA procedures.

Therefore anyone wishing to be assessed against this unit standard may apply to be assessed by any assessment agency, assessor or provider institution which is accredited by the relevant ETQA. 

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
Have knowledge of company specific products and brands
Have knowledge of market segmentation
Have knowledge and understanding of the Lottery's Act.
Have knowledge and understanding of the Competition Act.
Have knowledge and understanding of the Copyright Law.
Have an understanding of corporate policies and procedures
Have knowledge and understanding of protection of brand identity (Trade mark protection) 


Critical Cross-field Outcomes (CCFO): 

UNIT STANDARD CCFO IDENTIFYING 
The learner is able to identify and solve problems when drawing up marketing strategies, ensuring all possible scenarios are taken into consideration and the impact of possible risks minimised. 

UNIT STANDARD CCFO WORKING 
The learner is able to work effectively with others when organising and implementing client entertainment programmes so that these events are optimised in terms of staying abreast of latest potential marketing risks. 

UNIT STANDARD CCFO ORGANISING 
The learner is able to organise and manage his/her own activities to allow sufficient time for evaluating market campaigns on the monitoring of promotions, ensuring all possible information is utilised to implement action plans to minimise marketing risks. 

UNIT STANDARD CCFO COLLECTING 
The learner is able to collect, analyse, organise and critically evaluate information when conducting surveys to ensure conclusions with regard to the level of the customer satisfaction is based on complete and accurate information. 

UNIT STANDARD CCFO COMMUNICATING 
The learner is able to communicate effectively both verbally and in writing when reporting on competitor marketing strategies, ensuring staff are well informed on how to handle own promotions so that the edge on competitor activity is maintained. 

UNIT STANDARD CCFO SCIENCE 
The learner is able to use science and technology effectively when forwarding reports electronically, ensuring complete and accurate capturing of information. 

REREGISTRATION HISTORY 
As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
  ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
Elective  61589   National Certificate: Banking  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2021-06-30  As per Learning Programmes recorded against this Qual 


PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
 
1. Nedbank Ltd 
2. The Institute of Literacy Advancement 



All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.