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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Investigate the influence of the mass media on indigenous practices 
SAQA US ID UNIT STANDARD TITLE
7531  Investigate the influence of the mass media on indigenous practices 
ORIGINATOR
SGB ABET CA 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 02 - Culture and Arts Cultural Studies 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
ABET Level 4  Regular  Level 1  NQF Level 01 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The learner should experience and explore the integrated and multiple forms of communication and expression in popular culture; analyse the role and the influence of the mass media in popular culture; Respond to the impact of popular culture on traditional and marginalized cultural practices and communication; demonstrate an awareness of globalisation and control of information and artistic expression 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Learners should be able to communicate and articulate in order to discuss forms of mass media and its impact 

Specific Outcomes and Assessment Criteria: 

SPECIFIC OUTCOME 1 
Analyse the role of the mass media in popular culture to extend awareness and sensitivity. 

ASSESSMENT CRITERIA
 

ASSESSMENT CRITERION 1 
1. Messages and symbols communicated through various types of mass communication are investigated and interpreted to extend awareness and sensitivity. 
ASSESSMENT CRITERION RANGE 
Mass Media including television, radio, newspapers internet etc
 

ASSESSMENT CRITERION 2 
2. Critical interaction with the media is demonstrated to make informed judgements. 
ASSESSMENT CRITERION RANGE 
Demonstrate understanding through practical involvement in mass communication and production.
 

ASSESSMENT CRITERION 3 
3. The creative use of the mass media and technology is explored to analyse its role in various arts forms and processes. 

ASSESSMENT CRITERION 4 
4. The role of mass communication is investigated to extend awareness of its use to promote social and societal change. 

ASSESSMENT CRITERION 5 
5. Creative production is engaged in to explores the relationship between the mass media, technology and communication. 

SPECIFIC OUTCOME 2 
Investigate the influence of popular culture to respond to its impact. 
OUTCOME NOTES 
Investigate the influence of popular culture to respond to its impact on traditional and marginalized cultural practices. 

ASSESSMENT CRITERIA
 

ASSESSMENT CRITERION 1 
1. The impact of popular culture on traditional and marginalised cultures is articulated and responded to based on investigation. 
ASSESSMENT CRITERION RANGE 
Articulation includes verbal and non-verbal forms
 

ASSESSMENT CRITERION 2 
2. The influence of popular culture is researched and critically analysed to describe it impact on cultural forms and practices. 

ASSESSMENT CRITERION 3 
3. Investigation of social relations that affect cultural expression and social systems is undertaken to understand the social construction of culture and communication. 
ASSESSMENT CRITERION RANGE 
Comprehension of social relations and how these affect the shaping of culture and forms of communication.
 

SPECIFIC OUTCOME 3 
Demonstrate awareness of globalisation to assess its impact on artistic expression. 

ASSESSMENT CRITERIA
 

ASSESSMENT CRITERION 1 
1. Control/ownership of various information sources is shown in relation to forms of artistic expression. 
ASSESSMENT CRITERION RANGE 
Information sources include newspapers, radio. TV, mass meetings, bill boards and video
 

ASSESSMENT CRITERION 2 
2. Control/ownership of various information sources is shown in relation to cultural norms and values. 
ASSESSMENT CRITERION RANGE 
Hierarchical powers include past and present power structures
 

ASSESSMENT CRITERION 3 
3. Global impact and hierarchical powers are understood in relation to artistic expression. 

SPECIFIC OUTCOME 4 
Explore multiple forms of communication in popular culture. 

ASSESSMENT CRITERIA
 

ASSESSMENT CRITERION 1 
1. Multiple forms of communication are uses to promote societal change. 
ASSESSMENT CRITERION RANGE 
Various forms - Three or more forms of communication should be explored.
 

ASSESSMENT CRITERION 2 
2. Narrative structure is explored to influence meaning. 

ASSESSMENT CRITERION 3 
3. Various forms of communication are explored in relation to popular culture. 



Critical Cross-field Outcomes (CCFO): 

UNIT STANDARD CCFO IDENTIFYING 
Identify and solve problems in which responses display that responsible decisions using critical and creative thinking have been made. 

UNIT STANDARD CCFO WORKING 
Work effectively with others as a member of a team, group, organisation and community. 

UNIT STANDARD CCFO ORGANISING 
Organise and manage oneself and one's activities responsibly and effectively. 

UNIT STANDARD CCFO COLLECTING 
Collect, analyse organise and critically evaluate information. 

UNIT STANDARD CCFO COMMUNICATING 
Communicate effectively using visual, mathematical and/or language skills in the modes of oral and/or written presentation. 

UNIT STANDARD CCFO SCIENCE 
Use science and technology affectively and critically, showing responsibility towards the environment and health of others. 

UNIT STANDARD CCFO DEMONSTRATING 
Demonstrate an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation. 

REREGISTRATION HISTORY 
As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
  ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
Elective  71751   General Education and Training Certificate: Adult Basic Education and Training  Level 1  NQF Level 01  Reregistered  2021-06-30  As per Learning Programmes recorded against this Qual 
Elective  73249   General Education and Training Certificate: Adult Basic Education and Training: Academic Curriculum  Level 1  NQF Level 01  Reregistered  2021-06-30  UMALUSI 


PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
 
NONE 



All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.