SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Developing and implementing promotion strategies 
SAQA US ID UNIT STANDARD TITLE
8287  Developing and implementing promotion strategies 
ORIGINATOR
SGB Retail and Wholesale 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 11 - Services Wholesale and Retail 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  20 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2003-12-03  2006-12-03  SAQA 1351/03 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2007-12-03   2010-12-03  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit is a core standard in the qualification National Diploma in Retail/Wholesale Product and Service Management. It is designed to bring world-class practice to retail/wholesale promotion strategies and align managers with current trends 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Basic research data collection and interpretation to NQF Level 4 

UNIT STANDARD RANGE 
  • Internal and external research techniques including market research questionnaires, comparing price and merchandise promotion strategy against competitive retail/wholesale outlets, local and international economic indicators?

    Promotion design specialists including advertising agencies, shop-fitting specialists, public relations companies
  • Promotional tools including merchandise discount coupons, merchandise samples, "buy two, get one free" concepts, price-cuts during certain trading hours,

    ?Performance standards including promotional merchandise sales targets, stock availability, sales targets for individual sales people 

  • UNIT STANDARD OUTCOME HEADER 
    The demonstrated ability to make decisions and con 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    The demonstrated ability to make decisions and consider options when 
    OUTCOME NOTES 
    Applying a range of internal and external research techniques for identifying target markets for merchandise promotions in retail/wholesale outlets?

    Identifying a range of cost-effective tools for promoting merchandise in retail/wholesale outlets?

    Selecting a range of internal and external specialists for designing and implementing promotional concepts in retail/wholesale outlets?

    Developing a range of performance standards for measuring success of merchandise promotions in retail/wholesale outlets?

    Informing sales staff of promotion outcomes and establishing future benchmarks for merchandise promotions in retail/wholesale outlet ?

    Integrating analysis of internal promotion trends into long-term research strategies for future merchandise promotions in retail/wholesale outlets 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The demonstrated ability to make decisions and consider options when: 
    ASSESSMENT CRITERION NOTES 
    Applying a range of internal and external research techniques for identifying target markets for merchandise promotions in retail/wholesale outlets?

    Identifying a range of cost-effective tools for promoting merchandise in retail/wholesale outlets?

    Selecting a range of internal and external specialists for designing and implementing promotional concepts in retail/wholesale outlets?

    Developing a range of performance standards for measuring success of merchandise promotions in retail/wholesale outlets?

    Informing sales staff of promotion outcomes and establishing future benchmarks for merchandise promotions in retail/wholesale outlet ?

    Integrating analysis of internal promotion trends into long-term research strategies for future merchandise promotions in retail/wholesale outlets 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    This standard will be used by the Retail/Wholesale SETA (in its role as ETQA) to monitor providers in conjunction with the Higher Education Quality Council (HEQC) 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The demonstrated understanding of:?

    Techniques for researching and analysing local and international marketing trends and merchandise promotion strategies ?

    Organisational long-term merchandise promotion strategy?

    Techniques for budgeting and costing merchandise promotions?

    Companies specialising in promotional concepts and designs and related service costs?

    Techniques for setting performance standards and benchmarks for future merchandise promotions?

    Verbal, written and visual presentation techniques 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO WORKING 
  • Understand the world as a set of related systems where ongoing market research efforts lead to overall success of merchandise promotion strategies 

  • UNIT STANDARD CCFO ORGANISING 
  • Organise oneself and one`s activities so that alternative options exist in the event of promotional concept being rejected by retail/wholesale outlet or there are insufficient resources available for implementation of merchandise promotion 

  • UNIT STANDARD CCFO COLLECTING 
  • Collect, evaluate and critically analyse information so that identified target markets are linked to appropriate merchandise, pricing structures and promotion strategies 

  • UNIT STANDARD CCFO COMMUNICATING 
  • Communicate effectively when presenting promotional concepts so that all role-players correctly interpret the holistic plan and related costs of merchandise promotions. 

  • UNIT STANDARD ASSESSOR CRITERIA 
    Assessment Criteria:

    The ability to produce at least four of the following types of evidence:

    Evidence will be judged sufficient by a registered assessor:?

    Describe long-term organisational strategy for merchandise promotions ?

    Describe techniques for researching and identifying target markets and latest merchandise promotion trends?

    Describe techniques and promotional tools for stimulating consumer interest in merchandise promotions?

    Present promotional strategy for identified target market to sales staff?

    Demonstrate techniques for measuring outcomes of merchandise promotions?

    Present evaluation of merchandise promotion to sales staff giving reasons for success or failure of merchandise promotion 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  14852   National Diploma: Agri Sales and Service Management  Level 5  NQF Level 05  Reregistered  2023-06-30  AgriSETA 
    Core  13720   National Diploma: Retail and Wholesale, Product and Service Management Technology  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered" 
    2012-06-30  W&RSETA 
    Elective  96401   National Certificate: Export Administration  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Open Learning Group (Pty) Ltd 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.