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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Diploma in Export Management 
SAQA QUAL ID QUALIFICATION TITLE
79312  Diploma in Export Management 
ORIGINATOR
IMM Graduate School of Marketing (Pty) Ltd 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
National Diploma  Field 03 - Business, Commerce and Management Studies  Generic Management 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  360  Not Applicable  NQF Level 06  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Reregistered  SAQA 1141/23  2021-07-01  2024-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2025-06-30   2029-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification replaces: 
Qual ID Qualification Title Pre-2009 NQF Level NQF Level Min Credits Replacement Status
24392  Diploma: Export Management  Level 6  NQF Level 06  395  Complete 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:

The Diploma: Export Management is aligned with the mission of the IMM Graduate School of Marketing as the programme is focused on the delivery of managers who are skilled in export management as well as international marketing, which is a strong component of the programme.

As can be seen from the learning outcomes, there is a clear connection between export management and international marketing. Some of the learning outcomes are, for example, to explain the typical methods and procedures involved in export management and international marketing, and to conduct a search for export opportunities and link the findings to an international marketing strategy.

Rationale:

Exports are crucial to the economic growth of South Africa as they create jobs, generate foreign exchange, draw international investment, encourage the development of new infrastructure and stimulate the development of the SME sector. Ultimately, a vibrant export industry is vital for creating a better life for all South Africans.

The extension of special tariff-preferential treatment to South Africa by several countries, such as the USA, Japan, Canada and Norway, as well as by the European Union as a trade bloc, has widened access to important international markets. For instance, the European Union has indicated its willingness to negotiate a long-term relationship with South Africa. This brings the possibility of even greater market access for South African products than what is normally granted under the European Union's system of preferential tariffs.

The changes taking place are, in many instances, most dramatic in South Africa's trade relations with the rest of the African continent. The trade figures for 2008 have shown that trade with African countries has grown to the extent that several African countries are now in the top twenty of South Africa's trading partners.

The South African Government is also committed to facilitating the processes of exports, which are essential if South Africa is to become internationally more competitive. However, the Department of Trade and Industry (DTI) has recently identified the lack of well-trained export managers specifically skilled in marketing as a limiting factor in making South Africa more competitive. This opinion is shared by the National Export Advisory Council (NEAC) that advises the Department of Trade and Industry about export matters.

As an outcome of its planning process and in response to the needs of the export industry, such as the Automotive Industry Export Council, the Capital Equipment Export Council, the Textile Industry Export Council and the SA Electrotechnical Export Council, the IMM Graduate School of Marketing has decided to redesign and redraft the outdated Diploma: Export Management that was originally run by the IEX so that it better suits the training needs of a post-modern export industry.

The Higher Diploma: Export Management is suitable for students who aspire to become managers in the field of export management or for employees who are ready to assume a managerial role in the industry. A needs analysis conducted with 76 companies has especially indicated the need for a part-time distance education programme that will allow employed students to pursue their studies whilst continuing to work on a full-time basis.

The informed opinion from the industry is that managers in the field should have a wide-based knowledge of the world-of-business and be able to think across different disciplines, as export companies are nowadays confronted with a continuous process of developing and maintaining a feasible fit between organisational objectives, skills and resources and their changing global marketing opportunities. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
It is assumed that students have achieved the general academic competencies and skills contained in an NQF Level 4 qualification offered in a formal education environment.

Recognition of Prior Learning:

This qualification may be achieved in part through the recognition of relevant prior learning and through prior experience. Recognition of Prior Learning will be applied on an individual basis. Such procedures and the assessment of individual cases are subject to moderation by independent assessors.

Access to the Qualification:

Admission requirements for prospective students who completed their schooling up to and including 2007:
  • A Senior Certificate or equivalent NQF Level 4 qualification.
  • A CV is required from students over 23 years of age, who have no Senior Certificate.

    Admission requirements for prospective students who exited the school system from 2008:
  • A National Senior Certificate (NSC) or equivalent, including an achievement rating of at least 3 (40-49%) or 4 (50-59%) in English first additional language.
  • The student must have met the minimum requirements for admission into a diploma programme at a higher education institute.
  • A CV is required from students over 23 years of age, who have no Senior Certificate. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    The qualification consists of the following modules all worth 20 Credits:

    NQF Level 5:
  • Export Administration 1.
  • International Trade 1.
  • Marketing 1.
  • Business Management 1.
  • Business Communication 1.
  • Economics 1.
  • Finance and Payments 2.
  • International Trade Law 2.

    NQF Level 6:
  • Export Administration 2.
  • Export Management 2.
  • Marketing 2.
  • Business Management 2.
  • International Trade Law 3.
  • Finance and Payments.

    NQF Level 7:
  • International Economics.
  • International Export Trade Strategy.
  • Business Management 3.
  • International Marketing 3.

    All modules are compulsory.

    The following subjects must be passed in prescribed order:
  • Marketing 1 (MKT101) before attempting Marketing 2 (MKT202).
  • Marketing 2 (MKT202) before attempting Marketing 3 (MKT303).
  • Business Management 1 (BM101) before attempting Business Management 2 (BM202).
  • Business Management 2 (BM202) before attempting Business Management 3 (BM303).
  • Business Management 2 (BM202) before attempting Export Management 2 (EM202).
  • Finance and Payments 1 (FP201) before attempting Finance and Payments 2 (FP302).
  • Export Management 3 (EM303) Students advised to complete Business Management 2 before attempting Export Management. 
    		•

    EXIT LEVEL OUTCOMES 
    1. Demonstrate an understanding of export management, international marketing, economics, financial management, international trade law, finance and payments, business communication and management principles, in general.

    2. Explain and apply the typical methods and procedures involved in export management and international marketing.

    3. Conduct a search for export opportunities and link the findings to an export and marketing strategy.

    4. Access and evaluate relevant export information from a wide range of sources, and integrate the information in terms of an international marketing strategy designed for a specific company.

    5. Produce and communicate export and marketing plans to senior management.

    6. Understand how to lead a team of people in an export company in order to implement an export and marketing plan.

    7. Identify and solve management problems in an export and/or logistics company.

    8. Understand the responsibilities of leading a team in the export industry as well as understanding accountability to senior management in an organisation.

    9. Understand the code of ethical behaviour in the field of export management and marketing, and base business decisions and actions on appropriate values.

    10. Illustrate the mastering of life-long learning skills in the broad field of management and support the learning needs of team members.

    Critical Cross-Field Outcomes:

    This qualification addresses all the Critical Cross-Field Outcomes. Some examples are:
  • Contribute to the personal development of the student through making the individual aware of the cultural differences.
  • Solve problems responsibly by analysing and evaluating different options.
  • Understand the inter-relationship between systems and the impact of decisions on a system.
  • Communicate effectively, using various methods such as written communication, illustrations and mathematical skills.
  • Realise the interdependence of systems against the context of a business and the business environment. 
    		•

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • Explain the role and importance of international trade.
  • Describe the framework for international trade within an identified country.
  • Identify factors that would promote exports in a specific country.
  • Apply the principles of business communication techniques in a business situation.
  • Demonstrate an understanding of basic economic concepts.
  • Explain the optimising behaviour of consumers and producers.
  • Interpret financial reports and apply basic financial techniques to marketing operations.
  • Propose a design for a marketing research project.
  • Explain the importance of international law and assess the legal significance of certain key contracts encountered in international trade.

    Associated Assessment Criteria for Exit Level Outcome 2:
  • Administer an export consignment from its source to its destination.
  • Demonstrate an understanding of, and apply, Incoterms in an international trade transaction.
  • Calculate the total cost of an export consignment and quote accurately.

    Associated Assessment Criteria for Exit Level Outcome 3:
  • Undertake a market research survey.
  • Analyse and interpret the results of a market research survey.
  • Write a marketing strategy based on aspects such as the market research report.

    Associated Assessment Criteria for Exit Level Outcome 4:
  • Identify potential markets.
  • Conduct an analysis of market data.
  • Interpret market data and write a report.
  • List Internet sources that can be used to gather data on international markets.
  • Draft an international marketing strategy.

    Associated Assessment Criteria for Exit Level Outcome 5:
  • Explain different methods of communication.
  • Research an international export issue and write a report.
  • Prepare an effective export presentation.

    Associated Assessment Criteria for Exit Level Outcome 6:
  • Identify the fundamental management principles.
  • Demonstrate an understanding of the planning processes for international marketing.
  • Describe the internal and external environment of the export organisation.
  • Discuss the organisation and departments in an export organisation.
  • Explain the implementation and control of an export marketing strategy.

    Associated Assessment Criteria for Exit Level Outcome 7:
  • Demonstrate an understanding of the basic principles of international marketing and export and the effect of cultural differences on marketing and communications.
  • Assess and manage foreign exchange risks in international markets.
  • Identify and gain access to export finance.
  • Demonstrate an understanding of the implications of an international marketing policy.

    Associated Assessment Criteria for Exit Level Outcome 8:
  • Define the term 'management'.
  • Describe the different levels and kinds of managers in an organisation.
  • Explain the different managerial roles.
  • Describe the various managerial skills required at different levels of management.
  • Explain what comprises 'management competencies'.
  • Describe the scope of management practice.
  • Suggest ways of mastering management skills and competencies.

    Associated Assessment Criteria for Exit Level Outcome 9:
  • Discuss the term 'ethics'.
  • Identify and discuss important core values.
  • Describe ethical issues identified within the field of export management and marketing.

    Associated Assessment Criteria for Exit Level Outcome 10:
  • Reflect on the strategies available to learn more effectively.
  • Develop clear guidelines towards responsible decision-making in the field of export and marketing.
  • Explore educational and career opportunities in the field of export.

    Integrated Assessment:

    The IMM GSM is committed to assessment practices that are open, transparent, fair and valid so that students are not disadvantaged in any way.

    Various forms of assessment are used, such as assignments, case studies, projects and examinations. 
    		•

    INTERNATIONAL COMPARABILITY 
    The IMM GSM has always had a focused strategy in establishing contact on a broad international basis, including into Africa. It has achieved this by strengthening its ties with the Chartered Institute of Marketing (CIM) in the United Kingdom. The CIM (UK) has recognised that the Diploma: Marketing and the BBA Degree: Marketing qualifications cover its own CIM Professional Diploma syllabus sufficiently and therefore allows IMM GSM graduates entry directly into the CIM Professional Postgraduate Diploma qualification. Furthermore, graduates of the Diploma: Marketing will also be awarded entry onto the Professional Diploma: Marketing by the CIM (UK). 

    ARTICULATION OPTIONS 
    It will be possible for a student to articulate horizontally within the Institute in terms of the following:
  • Diploma: Marketing to be offered by the IMM Graduate School of Marketing.

    It will also be possible for a student to articulate horizontally outside the Institute by means of one of the following:
  • National Diploma: Logistics Management offered by the University of Johannesburg.
  • National Diploma: Logistics Management offered by the University of Tshwane.
  • National Diploma: Logistics Management offered by the Central University of Technology.
  • Diploma: Marketing offered at Damelin.
  • Diploma: Marketing offered at the Institute of Bankers in South Africa.
  • Diploma: Marketing Management of the Independent Institute of Education.
  • Diploma: Marketing Management of the Midrand Graduate Institute.
  • National Diploma: Marketing of the Central University of Technology.
  • National Diploma: Marketing of UNISA.
  • National Diploma: Marketing of the University of Johannesburg.

    Vertical articulation within the Institute is possible by means of the following:
  • Batchelor of Business Administration: Marketing Management offered by the IMM Graduate School of Marketing.

    Outside the Institute, vertical articulation is possible by means of one of the following:
  • B Com: Logistics Management offered by the University of Johannesburg.
  • B Com: Logistics Management offered by the University of Stellenbosch.
  • B Tech: Logistics Management offered by the University of Tshwane.
  • B Tech: Logistics Management offered by the Central University of Technology.
  • Batchelor of Business Administration: Marketing and Business Management offered by the University of KwaZulu-Natal.
  • B Com: Marketing Management offered by UNISA.
  • B Com: Marketing Management offered by the University of Johannesburg.
  • B Com: Marketing Management offered by the University of North-West.
  • B Com: Marketing Management offered by the University of the Witwatersrand.
  • B Com: Management Science offered by the University of Stellenbosch. 
    		•

    MODERATION OPTIONS 
    Anyone examining a student against the qualification must be an approved member of the IMM GSM Faculty.
    Assessors are required to have an NQF Level 7 qualification and at least three year's relevant experience in the industry and/or as an assessor. 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    Assessment is conducted by one or more internal assessors/examiners identified and registered by the IMM Graduate School of Marketing. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2012; 2015. 

    NOTES 
    This qualification replaces qualification 24392, "Diploma: Export Management", Level 6, 395 Credits. 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
    When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. IMM Graduate School of Marketing (Pty) Ltd 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.