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All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |
SOUTH AFRICAN QUALIFICATIONS AUTHORITY |
REGISTERED QUALIFICATION: |
Diploma in Marketing Management |
SAQA QUAL ID | QUALIFICATION TITLE | |||
79546 | Diploma in Marketing Management | |||
ORIGINATOR | ||||
IMM Graduate School of Marketing (Pty) Ltd | ||||
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY | NQF SUB-FRAMEWORK | |||
CHE - Council on Higher Education | HEQSF - Higher Education Qualifications Sub-framework | |||
QUALIFICATION TYPE | FIELD | SUBFIELD | ||
National Diploma | Field 03 - Business, Commerce and Management Studies | Marketing | ||
ABET BAND | MINIMUM CREDITS | PRE-2009 NQF LEVEL | NQF LEVEL | QUAL CLASS |
Undefined | 360 | Not Applicable | NQF Level 06 | Regular-Provider-ELOAC |
REGISTRATION STATUS | SAQA DECISION NUMBER | REGISTRATION START DATE | REGISTRATION END DATE | |
Reregistered | SAQA 1141/23 | 2021-07-01 | 2024-06-30 | |
LAST DATE FOR ENROLMENT | LAST DATE FOR ACHIEVEMENT | |||
2025-06-30 | 2029-06-30 |
In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise. |
This qualification does not replace any other qualification and is not replaced by any other qualification. |
PURPOSE AND RATIONALE OF THE QUALIFICATION |
Purpose:
Individuals who wish to enter into a career in marketing or who are already in the marketing environment can access this programme. The Diploma: Marketing Management is focused on the development of managers who are skilled in the marketing discipline. The qualification is fully relevant to the needs of the marketing industry. Managerial skills, knowledge and competencies in the field of marketing are developed, thus creating qualified and well-equipped managers, skilled and able to practise effectively in the business environment. Rationale: The Diploma: Marketing Management is designed as an intermediate level, higher education qualification, suitable for students who aspire to be managers in the field of marketing, or for employees who are ready to assume a managerial role in the marketing industry. A 2008 survey conducted amongst 76 marketing companies and marketing divisions in corporate organisations has again reaffirmed the need for such an intermediate level qualification. This needs analysis has especially indicated the need for a part-time distance education programme that will allow employed students to pursue their studies whilst continuing to work on a full-time basis. In addition, a second survey conducted on 635 school leavers in 23 schools, including schools from previously disadvantaged communities, has also indicated the need for a full-time Diploma: Marketing Management that is affordable and that can be completed within three years of full-time studies. The consensus of the marketing industry is that marketing encompasses all factors that influence a company's ability to deliver value to customers and that there is indeed a need for an intermediate marketing management qualification - one that is broad-based with large scope. As companies nowadays are confronted with a continuous process of developing and maintaining a feasible fit between the organisation's objectives, skills and resources as well as changing marketing opportunities, the informed opinion from the industry is that managers in the marketing field should have wide-based knowledge of the world-of-business and be able to think across different disciplines. In comparison to the current Diploma: Marketing offered by the IMM Graduate School of Marketing, the proposed new Diploma: Marketing Management therefore has a much broader knowledge base and incorporates stronger management elements. An analysis of the feedback of current diploma students indicated that many students struggle with business numerical subjects such as Financial Management. Therefore, a fundamental module in Business Numeracy has been introduced. |
LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING |
It is assumed that students are competent in the general academic knowledge and skills developed in a qualification at NQF Level 4 in a formal education environment.
Recognition of Prior Learning: This qualification may be achieved in part through the recognition of relevant prior learning and through prior experience. Recognition of Prior Learning will be applied on an individual basis. Such procedures and the assessment of individual cases are subject to moderation by independent assessors. Access to the Qualification: Admission requirements for prospective students who have matriculated up to and including 2007: Admission requirements for prospective students who matriculate and exit the school system from 2008: A CV is required from students over 23 years of age, who have no Senior Certificate. |
RECOGNISE PREVIOUS LEARNING? |
Y |
QUALIFICATION RULES |
The Diploma: Marketing Management consists of the following modules:
Modules at NQF Level 5 (compulsory): Total credits at NQF Level 5: 120 credits. Modules at NQF Level 6 (compulsory): Total credits at NQF Level 6: 100 credits. Modules at NQF Level 7 (compulsory): Modules at NQF Level 7 (Elective). Learners are to complete three of the modules below: Total credits at NQF Level 7 including electives: 140 credits. Total for Qualification: 360 credits. |
EXIT LEVEL OUTCOMES |
1. Demonstrate an intermediate but broad scope of management knowledge and how it applies to the marketing discipline.
2. Demonstrate an intermediate understanding of the knowledge literacy regarding economics, financial management, management principles in general, business communication, marketing research and marketing activities. 3. Select, apply and evaluate typical methods and procedures involved in marketing. 4. Solve intermediate marketing problems in organisations. 5. Show an understanding of the code of ethical behaviour in the field of marketing and base decisions and actions on appropriate marketing management values. 6. Produce a strategic marketing plan and its success. 7. Produce and communicate information in a business environment showing respect to conventions around intellectual property, copyright and plagiarism. 8. Demonstrate an intermediate understanding of the economic context and systems within which organisations operate and link them to marketing opportunities. 9. Show an understanding of the scope of responsibilities required of a management position in the marketing field, and understand the accountability to senior management in an organisation. Critical Cross-Field Outcomes: |
ASSOCIATED ASSESSMENT CRITERIA |
Associated Assessment Criteria for Exit-Level Outcome 1:
Associated Assessment Criteria for Exit-Level Outcome 2: Associated Assessment Criteria for Exit-Level Outcome 3: Associated Assessment Criteria for Exit-Level Outcome 4: Associated Assessment Criteria for Exit-Level Outcome 5: Associated Assessment Criteria for Exit-Level Outcome 6: Associated Assessment Criteria for Exit-Level Outcome 7: > Law of contracts. > Sale. > Credit agreements. > Trade marks. > Suretyship. > Trademarks. > Copyright. > Competition Act. > Consumer Act. Associated Assessment Criteria for Exit-Level Outcome 8: Associated Assessment Criteria for Exit-Level Outcome 9: Integrated Assessment: The IMM Graduate School of Marketing is committed to assessment practices that are open, transparent, fair and valid so that students are not disadvantaged in any way. Various forms of assessment are used, such as assignments, case studies, projects and examinations. |
INTERNATIONAL COMPARABILITY |
The IMM Graduate School of Marketing has always had a focused strategy of establishing and maintaining contact on a broad international basis, including into Africa. It has achieved this by strengthening its ties with the Chartered Institute of Marketing (CIM) in the United Kingdom. The CIM (UK) has recognised that the Diploma: Marketing and the BBA Degree in Marketing qualifications cover its own CIM Professional Diploma syllabus sufficiently and therefore allows IMM GSM graduates entry directly into the CIM Professional Postgraduate Diploma qualification. Furthermore, graduates of the Postgraduate Diploma: Marketing will also be awarded entry onto the Professional Diploma: Marketing by the CIM (UK).
UK Naric recognises all South African qualifications that are accredited by SAQA (South African Qualifications Authority). Graduates can be assured that UK NARIC will be able to recognise the qualifications from the IMM Graduate School of Marketing and compare them to specific levels with the UK education system. |
ARTICULATION OPTIONS |
It will be possible for students to articulate horizontally with the following qualifications offered by other providers:
Vertical articulation within the institution is only possible with: Vertical articulation is possible with the following qualifications offered by other providers: |
MODERATION OPTIONS |
CRITERIA FOR THE REGISTRATION OF ASSESSORS |
Assessment is conducted by one or more internal assessors/examiners identified and registered by the IMM Graduate School of Marketing. |
REREGISTRATION HISTORY |
As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2012; 2015. |
NOTES |
N/A |
LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: |
NONE |
PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: |
This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here. |
1. | IMM Graduate School of Marketing (Pty) Ltd |
All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |