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All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |
SOUTH AFRICAN QUALIFICATIONS AUTHORITY |
REGISTERED QUALIFICATION: |
Bachelor of Business Administration in Marketing Management |
SAQA QUAL ID | QUALIFICATION TITLE | |||
80967 | Bachelor of Business Administration in Marketing Management | |||
ORIGINATOR | ||||
IMM Graduate School of Marketing (Pty) Ltd | ||||
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY | NQF SUB-FRAMEWORK | |||
CHE - Council on Higher Education | HEQSF - Higher Education Qualifications Sub-framework | |||
QUALIFICATION TYPE | FIELD | SUBFIELD | ||
National First Degree | Field 03 - Business, Commerce and Management Studies | Marketing | ||
ABET BAND | MINIMUM CREDITS | PRE-2009 NQF LEVEL | NQF LEVEL | QUAL CLASS |
Undefined | 400 | Not Applicable | NQF Level 07 | Regular-Provider-ELOAC |
REGISTRATION STATUS | SAQA DECISION NUMBER | REGISTRATION START DATE | REGISTRATION END DATE | |
Reregistered | SAQA 1141/23 | 2021-07-01 | 2024-06-30 | |
LAST DATE FOR ENROLMENT | LAST DATE FOR ACHIEVEMENT | |||
2025-06-30 | 2030-06-30 |
In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise. |
This qualification replaces: |
Qual ID | Qualification Title | Pre-2009 NQF Level | NQF Level | Min Credits | Replacement Status |
24329 | Bachelor of Business Administration: Marketing | Level 7 | NQF Level 08 | 580 | Complete |
24321 | Bachelor of Business Administration: Marketing Communication | Level 7 | NQF Level 08 | 580 | Complete |
PURPOSE AND RATIONALE OF THE QUALIFICATION |
Purpose:
This qualification will equip learners with the necessary skills and knowledge to work in the field of business management and marketing. Qualifying learners will be able to demonstrate: They will also be able to: Rationale: The Bachelor of Business Administration: Marketing Management is designed as an advanced level, higher education qualification suitable for students who aspire to be managers in the field of marketing, or for employees who are ready to assume a managerial role in the marketing industry. A 2008 survey conducted amongst 76 marketing companies and marketing divisions in corporate organisations reaffirmed the need for such a qualification. The needs analysis has especially indicated the need for a part-time distance education qualification that will allow an employed student to pursue his/her studies whilst continuing to work on a full-time basis. A second survey conducted on 635 school leavers in 23 different schools, including schools from previously disadvantaged communities, has indicated the need for a full-time Bachelor of Business Administration: Marketing Management that is affordable and can be completed within three years of full-time study. In designing the new qualification, organisations within the marketing industry, such as the Institute of Directors (IOD), have been widely consulted. The consensus of the marketing industry is that marketing management encompasses all factors that influence a company's ability to deliver value to customers and that there is indeed a need for an advanced marketing management qualification - one that is broad-based with large scope. As companies nowadays are confronted with a continuous process of developing and maintaining a feasible fit between the organisation's objectives, skills and resources as well as changing marketing opportunities, the informed opinion from industry is that managers in the marketing field should have a wide-based knowledge of the world-of-business and should be able to think across different disciplines. |
LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING |
It is assumed that students have achieved the equivalent of NQF Level 4 in a formal education environment.
Recognition of Prior Learning: This qualification may be achieved in part through the recognition of relevant prior learning and through prior experience. Recognition of Prior Learning will be applied on an individual basis. Such procedures and the assessment of individual cases are subject to moderation by independent assessors. Access to the Qualification: Admission requirements for prospective students who have matriculated up to and including 2007: > A mark of at least 50% on higher grade or 60% standard grade in Mathematics. Admission requirements for prospective students who matriculate and exit the school system from 2008: > An achievement rating of at least 3 (40 - 49%) in Mathematics or 5 (60 - 69%) in Mathematical Literacy. The student must have met the minimum requirements for admission onto a degree programme at a higher education institute. |
RECOGNISE PREVIOUS LEARNING? |
Y |
QUALIFICATION RULES |
The qualification consists of a Compulsory and an Elective Component made up as follows:
Total credits = 400. Compulsory Component: The following modules at NQF Levels 5, 6 and 7, each worth 20 credits, are compulsory for all learners: Modules at NQF Level 5: Total compulsory credits at NQF Level 5 = 100. Modules at NQF Level 6: Total compulsory credits at NQF Level 6 = 140. Modules at NQF Level 7: Total compulsory credits at NQF Level 7 = 120. Elective Component: Learners are to complete two elective modules at NQF Level 7, each worth 20 credits, from the list below: Total credits for the Elective Component= 40 credits. |
EXIT LEVEL OUTCOMES |
1. Demonstrate an intermediate but broad scope of management knowledge and how it applies to the discipline of marketing.
2. Demonstrate an intermediate understanding of the knowledge literacy regarding economics, financial management, management principles in general, business communication, marketing research and marketing activities. 3. Select, apply and evaluate typical methods and procedures involved in marketing. 4. Solve marketing problems in organisations. 5. Demonstrate an understanding of the code of ethical behaviour in the field of marketing and base decisions and actions on appropriate marketing management values. 6. Produce a strategic marketing plan and evaluate its success. 7. Produce and communicate information in a business environment upholding the conventions regarding intellectual property, copyright and plagiarism. 8. Demonstrate an intermediate understanding of the economic context and systems within which organisations operate and link them to marketing opportunities. 9. Show an understanding of the scope of responsibilities required of a management position in the marketing field, its the accountability to senior management in an organisation. Critical Cross-Field Outcomes: |
ASSOCIATED ASSESSMENT CRITERIA |
Associated Assessment Criteria for Exit Level Outcome 1:
Associated Assessment Criteria for Exit Level Outcome 2: Associated Assessment Criteria for Exit Level Outcome 3: Associated Assessment Criteria for Exit Level Outcome 4: Associated Assessment Criteria for Exit Level Outcome 5: Associated Assessment Criteria for Exit Level Outcome 6: Associated Assessment Criteria for Exit Level Outcome 7: > Law of contracts. > Sale. > Credit agreements. > Trademarks. > Suretyship. > Trademarks. > Copyright. > Competition Act. > Consumer Act. Associated Assessment Criteria for Exit Level Outcome 8: Associated Assessment Criteria for Exit Level Outcome 9: Integrated Assessment: A mix of formative and summative assessment is used to assess learners, which includes assignments, case studies, projects and examinations. |
INTERNATIONAL COMPARABILITY |
The IMM GSM has always had a focused strategy of establishing and maintaining contact on a broad international basis, including into Africa. It has achieved this by strengthening its ties with the Chartered Institute of Marketing (CIM) in the United Kingdom. The CIM (UK) has recognised that the Diploma in Marketing and the BBA Degree in Marketing qualifications cover its own CIM Professional Diploma syllabus sufficiently and therefore allows IMM GSM graduates entry directly into the CIM Professional Postgraduate Diploma qualification. Furthermore, graduates of the Postgraduate Diploma in Marketing will also be awarded entry onto the Professional Diploma in Marketing by the CIM (UK). |
ARTICULATION OPTIONS |
This qualification articulates horizontally with the following qualifications:
Vertical articulation within the Institution is possible with the following qualifications: Vertical articulation outside the Institution is possible with the following qualifications: |
MODERATION OPTIONS |
Anyone examining a student against the qualification must be an approved member of the IMM GSM Faculty. Moderation of student assessments is done according to the approved policy of the IMM and includes both internal and external moderation. |
CRITERIA FOR THE REGISTRATION OF ASSESSORS |
Assessment is conducted by one or more internal assessors/examiners identified and registered by the IMM Graduate School of Marketing. Assessors are required to have an NQF Level 7 qualification and at least three year's relevant experience in the industry and/or as an assessor. |
REREGISTRATION HISTORY |
As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2012; 2015. |
NOTES |
This qualification replaces following qualifications:
|
LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: |
When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification. |
NONE |
PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: |
This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here. |
1. | IMM Graduate School of Marketing (Pty) Ltd |
All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |