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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Identify and utilise marketing resources to meet objectives 
SAQA US ID UNIT STANDARD TITLE
10013  Identify and utilise marketing resources to meet objectives 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  4 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2004-12-02  2007-12-02  SAQA 1657/04 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2008-12-02   2011-12-02  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
252197  Identify and use marketing resources to meet objectives  Level 4  NQF Level 04  4   

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National Certificate and is registered at Level 4 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Identifying and assessing marketing resources required
  • Utilising marketing resources to meet objectives
  • Accounting for marketing resources 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent. 

    UNIT STANDARD RANGE 
  • Marketing resources including people, time, capital, physical, buildings, space.
  • Marketing including all forms of marketing communications direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e-media and direct media. 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify and assess marketing resources required. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Relevant marketing resources are identified. 

    ASSESSMENT CRITERION 2 
    2. Required resources are located according to organisational requirements. 

    ASSESSMENT CRITERION 3 
    3. Marketing resources are sourced and obtained within agreed time frames. 

    ASSESSMENT CRITERION 4 
    4. Marketing resources are assessed and evaluated and recommendations for improvement made. 

    SPECIFIC OUTCOME 2 
    Utilise marketing resources to meet objectives. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Resources are utilised in completing the tasks and activities. 

    ASSESSMENT CRITERION 2 
    2. Marketing resources are allocated to tasks. 

    ASSESSMENT CRITERION 3 
    3. Marketing resources are utilised optimally. 

    ASSESSMENT CRITERION 4 
    4. Unplanned and/or unscheduled contingencies are identified and remedial actions planned. 

    ASSESSMENT CRITERION 5 
    5. Allocation of resources is fair, consistent and aligns with the competence and capabilities. 

    SPECIFIC OUTCOME 3 
    Account for marketing resources. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Resources are listed and organised in a logical manner. 

    ASSESSMENT CRITERION 2 
    2. Use of resources are documented and recorded in the required format. 

    ASSESSMENT CRITERION 3 
    3. Resources are accounted for and are in the required location. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • An all rounded understanding of marketing resources available and their uses.
  • A broad understanding of processes and procedures for accounting for resources. 
    		•


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to marketing resources and their usage and allocation. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in the utilisation and allocation of marketing resources. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities to account for and utilise marketing resources effectively. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information pertaining to the allocation, use and accounting of resources. 

    UNIT STANDARD NOTES 
    This unit standard has been replaced by unit standard 252197, which is "Identify and use marketing resources to meet objectives", Level 4, 4 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  20907   National Certificate: Customer Management  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20903   National Certificate: Marketing Communications  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20899   National Certificate: Marketing Management  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20894   National Certificate: Marketing Research  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2008-02-19  Was SERVICES until Last Date for Achievement 
    Elective  49129   Further Education and Training Certificate (FETC): Management and Administration  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  SERVICES 
    Elective  50479   Further Education and Training Certificate: Advertising  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  MICTS 
    Elective  48818   Further Education and Training Certificate: Arts and Culture Administration  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  CATHSSETA 
    Elective  20185   Further Education and Training Certificate: Banking  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  BANKSETA 
    Elective  48854   Further Education and Training Certificate: Fundraising  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  SERVICES 
    Elective  48669   National Certificate: Live Event Technical Production  Level 4  Level TBA: Pre-2009 was L4  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  CATHSSETA 
    Elective  60652   Professional Qualification: Management and Administration  Level 4  Level TBA: Pre-2009 was L4  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  As per Learning Programmes recorded against this Qual 
    Elective  14852   National Diploma: Agri Sales and Service Management  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  AgriSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Assured Vocational Skills Institute (Pty) Ltd 
    2. ATTI Nelspruit Pty Ltd 
    3. Brainwave Project 707 Pty Ltd 
    4. Brainwave Projects 707 
    5. College Africa Group (Pty) Ltd 
    6. Compuscan Academy 
    7. dc academy 
    8. Fachs Business Consulting and Training 
    9. HILLCROSS BUSINESS SCHOOL (PTY 
    10. Ikusasalethu Youth Development Project NPC 
    11. Legal Practice Academy 
    12. Leseding Computer Systems 
    13. Matibidi Raphela Investments (Pty) LTD 
    14. MBOWA COLLEGE PTY LTD 
    15. Metanoia Ratings PTY LTD 
    16. Musengavhadzimu Media 
    17. Nyathela Business College 
    18. Octopus Training Solutions 
    19. OPELONG BUSINESS INSTITUTE (PT 
    20. Peo Entle HIV Wellness Management and Youth Skills Development NPO 
    21. Production Management Institute of Southern Africa 
    22. QUALITATIVE INNOVATIVE SOLUTIONS 
    23. Richfield Graduate Institute of Technology Pty Ltd 
    24. Signa Academy 
    25. SIGNA ACADEMY (PTY) LTD 
    26. Sinovuyolethu Trading (Pty) Ltd 
    27. THE SHERQ CENTRE OF EXCELLENCE PTY LTD 
    28. Tinotel Communications 
    29. Varsity Institute of Science & Technology (Pty)Ltd 
    30. Visionary Skill Academy 
    31. VUTHLARI MARKETING CONSULTING 
    32. Welltec Academy (Pty) LTD 
    33. Whitestone College 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.