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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD:

Developing and implementing promotion strategies

SAQA US ID	UNIT STANDARD TITLE
8287	Developing and implementing promotion strategies
ORIGINATOR
SGB Retail and Wholesale
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 11 - Services			Wholesale and Retail
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 5	Level TBA: Pre-2009 was L5	20
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2003-12-03	2006-12-03	SAQA 1351/03
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2007-12-03		2010-12-03

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

This unit is a core standard in the qualification National Diploma in Retail/Wholesale Product and Service Management. It is designed to bring world-class practice to retail/wholesale promotion strategies and align managers with current trends

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Basic research data collection and interpretation to NQF Level 4

UNIT STANDARD RANGE

Internal and external research techniques including market research questionnaires, comparing price and merchandise promotion strategy against competitive retail/wholesale outlets, local and international economic indicators?

Promotion design specialists including advertising agencies, shop-fitting specialists, public relations companies

Promotional tools including merchandise discount coupons, merchandise samples, "buy two, get one free" concepts, price-cuts during certain trading hours,

?Performance standards including promotional merchandise sales targets, stock availability, sales targets for individual sales people

UNIT STANDARD OUTCOME HEADER

The demonstrated ability to make decisions and con

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

The demonstrated ability to make decisions and consider options when

OUTCOME NOTES

Applying a range of internal and external research techniques for identifying target markets for merchandise promotions in retail/wholesale outlets?

Identifying a range of cost-effective tools for promoting merchandise in retail/wholesale outlets?

Selecting a range of internal and external specialists for designing and implementing promotional concepts in retail/wholesale outlets?

Developing a range of performance standards for measuring success of merchandise promotions in retail/wholesale outlets?

Informing sales staff of promotion outcomes and establishing future benchmarks for merchandise promotions in retail/wholesale outlet ?

Integrating analysis of internal promotion trends into long-term research strategies for future merchandise promotions in retail/wholesale outlets

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

The demonstrated ability to make decisions and consider options when:

ASSESSMENT CRITERION NOTES

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

This standard will be used by the Retail/Wholesale SETA (in its role as ETQA) to monitor providers in conjunction with the Higher Education Quality Council (HEQC)

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

The demonstrated understanding of:?

Techniques for researching and analysing local and international marketing trends and merchandise promotion strategies ?

Organisational long-term merchandise promotion strategy?

Techniques for budgeting and costing merchandise promotions?

Companies specialising in promotional concepts and designs and related service costs?

Techniques for setting performance standards and benchmarks for future merchandise promotions?

Verbal, written and visual presentation techniques

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO WORKING

Understand the world as a set of related systems where ongoing market research efforts lead to overall success of merchandise promotion strategies

UNIT STANDARD CCFO ORGANISING

Organise oneself and one`s activities so that alternative options exist in the event of promotional concept being rejected by retail/wholesale outlet or there are insufficient resources available for implementation of merchandise promotion

UNIT STANDARD CCFO COLLECTING

Collect, evaluate and critically analyse information so that identified target markets are linked to appropriate merchandise, pricing structures and promotion strategies

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively when presenting promotional concepts so that all role-players correctly interpret the holistic plan and related costs of merchandise promotions.

UNIT STANDARD ASSESSOR CRITERIA

Assessment Criteria:

The ability to produce at least four of the following types of evidence:

Evidence will be judged sufficient by a registered assessor:?

Describe long-term organisational strategy for merchandise promotions ?

Describe techniques for researching and identifying target markets and latest merchandise promotion trends?

Describe techniques and promotional tools for stimulating consumer interest in merchandise promotions?

Present promotional strategy for identified target market to sales staff?

Demonstrate techniques for measuring outcomes of merchandise promotions?

Present evaluation of merchandise promotion to sales staff giving reasons for success or failure of merchandise promotion

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Core	14852	National Diploma: Agri Sales and Service Management	Level 5	NQF Level 05	Passed the End Date - Status was "Reregistered"	2023-06-30	AgriSETA
Core	13720	National Diploma: Retail and Wholesale, Product and Service Management Technology	Level 5	NQF Level 05	Passed the End Date - Status was "Reregistered"	2012-06-30	W&RSETA
Elective	96401	National Certificate: Export Administration	Level 5	Level TBA: Pre-2009 was L5	Passed the End Date - Status was "Reregistered"	2023-06-30	As per Learning Programmes recorded against this Qual

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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