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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Comply with legal requirements and understand implications 
SAQA US ID UNIT STANDARD TITLE
10017  Comply with legal requirements and understand implications 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  4 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2004-12-02  2007-12-02  SAQA 1657/04 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2008-12-02   2011-12-02  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
252216  Comply with legal requirements and organisational and professional codes of conduct  Level 4  NQF Level 04  4   

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National Certificate, and is registered at Level 4 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Using and interpreting legal documentation to ensure compliance with legal and organisational requirements
  • Complying with legislation and rules which regulate the conduct in a marketing business
  • Applying the various aspects of marketing law and statutory requirements applicable to marketing transactions 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Standard applies to marketing management, customer management, marketing communications and marketing research.
  • Product life cycles including development, introduction, growth, maturity, saturation and decline.
  • Positioning and repositioning including needs, wants, features, advantages, benefits, usage, users and competition.
  • Legislation, statutes including Advertising Standards Act; Harmful Business Practices Act, Credit Agreement Act, Prescribed Rate of Interest. 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Use & interpret legal documentation to ensure compliance with legal & organisational requirements. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Legal documentation used is current, appropriate and complies with all legal and statutory requirements. 

    ASSESSMENT CRITERION 2 
    2. Types of legal documentation are listed and their use explained. 

    ASSESSMENT CRITERION 3 
    3. Legal obligations upon the organisation are identified and the application described and demonstrated to meet the marketing related legislation. 

    ASSESSMENT CRITERION 4 
    4. Interpretation of legal documentation identifies legal requirements and legislation governing marketing. 

    SPECIFIC OUTCOME 2 
    Comply with legislation & rules, which regulate the conduct in a marketing business. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Correct documentation relating to marketing is used. 

    ASSESSMENT CRITERION 2 
    2. Transaction documentation is correctly completed and contains all relevant information. 

    ASSESSMENT CRITERION 3 
    3. Conditions contained in the transaction document comply with any legal or regulatory conditions applicable. 

    ASSESSMENT CRITERION 4 
    4. Various acts and common law aspects are listed which are needed for compliance. 

    ASSESSMENT CRITERION 5 
    5. Ethical obligations imposed on a marketing business are explained in terms of the code of conduct in respect of marketing laws. 

    SPECIFIC OUTCOME 3 
    Apply various aspects of marketing law & statutory requirements applicable to marketing transactions 
    OUTCOME NOTES 
    Apply the various aspects of marketing law and statutory requirements applicable to marketing transactions. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Legislation applicable to marketing transactions is complied with. 

    ASSESSMENT CRITERION 2 
    2. Legislation applicable to marketing transactions is described and explained. 

    ASSESSMENT CRITERION 3 
    3. A marketing transaction document is drawn up or produced and this complies with all legal and regulatory requirements. 

    ASSESSMENT CRITERION 4 
    4. Terminology used in all marketing transactions is accurate and complies with legal and organisational requirements. 

    ASSESSMENT CRITERION 5 
    5. Consultation with all stakeholders is conducted to avoid misrepresentation and to protect all parties involved. 

    ASSESSMENT CRITERION 6 
    6. Where marketing transactions falls outside own level of authority or expertise, other advocates are used to provide technical assistance or to conduct the transaction. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A comprehensive understanding of legal documentation required and used in a marketing business.
  • An all rounded understanding of legislation, rules and statutory requirements applicable in a marketing business.
  • A broad understanding of records required for legal processes in a marketing business. 
    		•


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in order to ensure that legal requirements are applied, documented and adhered to. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities to reflect the ongoing development of own and future legal competence and compliance. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information, which might hinder or enhance legal compliance. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with all stakeholders to ensure that all parties fully understand all legal obligations, procedures and processes. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology to source acts and statutes. 

    UNIT STANDARD NOTES 
    This unit standard has been replaced by unit standard 252216, which is "Comply with legal requirements and organisational and professional codes of conduct ", Level 4, 4 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  20907   National Certificate: Customer Management  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20903   National Certificate: Marketing Communications  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20899   National Certificate: Marketing Management  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20894   National Certificate: Marketing Research  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2008-02-19  Was SERVICES until Last Date for Achievement 
    Elective  20185   Further Education and Training Certificate: Banking  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  BANKSETA 
    Elective  14852   National Diploma: Agri Sales and Service Management  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  AgriSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. AAR Trading and Projects (Pty) Ltd 
    2. Advanced Assessments and Training (Pty) Ltd 
    3. Africa Glory Empowerment Services 
    4. Assured Vocational Skills Institute (Pty) Ltd 
    5. Brainwave Project 707 Pty Ltd 
    6. Compuscan Academy 
    7. DC Academy 
    8. Delmas Development Centre 
    9. Fachs Business Consulting and Training 
    10. Gigimo Tourism Academy 
    11. MAT 007 (PTY) LTD 
    12. Matibidi Raphela Investments (Pty) LTD 
    13. Octomate Education Pty Ltd 
    14. Octopus Training Solutions 
    15. Production Management Institute of Southern Africa (Pty) Ltd 
    16. RIAPHATHUTSHEDZA 
    17. SIGNA ACADEMY (PTY) LTD 
    18. Sinovuyolethu Trading (Pty) Ltd 
    19. THE SHERQ CENTRE OF EXCELLENCE PTY LTD 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.