SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Follow sampling requirements 
SAQA US ID UNIT STANDARD TITLE
10028  Follow sampling requirements 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2004-12-02  2007-12-02  SAQA 1657/04 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2008-12-02   2011-12-02  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
252205  Follow sampling requirements  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
This standard is an Elective unit standard and forms part of the National Certificate and is registered at Level 4 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a marketing environment, specialising in Market Research, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are involved as individuals and want to become involved in a range of marketing research activities.

The qualifying learner is capable of:
  • Selecting respondents according to quota requirements
  • Selecting respondents according to probability sampling principles
  • Conducting a Census 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communication, direct marketing and relationship marketing, sponsorship, event marketing, sales promotion, public relations and alternative strategies.
  • Sampling resources include maps, lists, directories, Yellow Pages, customer lists.
  • Maps including street, local, regional and national.
  • Marketing Research includes qualitative and quantitative research. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Select respondents according to quota requirements. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Quotas are used to select respondents. 

    ASSESSMENT CRITERION 2 
    2. Respondents match requirements of quota. 

    ASSESSMENT CRITERION 3 
    3. Respondent criteria validated against requirements to central location research. 

    SPECIFIC OUTCOME 2 
    Select respondents according to probability sampling principles. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Resources are used to select correct sampling unit response. 

    ASSESSMENT CRITERION 2 
    2. Resources are used to select correct respondent. 

    ASSESSMENT CRITERION 3 
    3. Substitution procedure is followed correctly for the sampling unit. 

    ASSESSMENT CRITERION 4 
    4. Substitution procedure is followed correctly for the correct respondent. 

    SPECIFIC OUTCOME 3 
    Conduct a Census. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. All respondents in the defined population are interviewed. 

    ASSESSMENT CRITERION 2 
    2. Interviewing approaches are identified and applied according to respondents 

    ASSESSMENT CRITERION 3 
    3. Data gathered from respondents is recorded and documented according to requirements and within agreed time frames. 

    ASSESSMENT CRITERION 4 
    4. Data is forwarded to authorized individuals within agreed time frames and location. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • An integrated understanding of the techniques and methods for conducting census.
  • A general broad understanding of techniques for researching and selecting respondents.
  • A basic understanding of techniques for communicating with respondents.
  • An all rounded and generic understanding of the industry, the product and the industry role players.

    Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out jointly by the relevant educating and training quality assurance body and the services. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining quotas, respondents and conducting a cencus requirements in an organisation. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in order to ensure the census conducted is seen as a positive experience. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that alternative strategies in place in the event of current methods being rejected or failing or there are insufficient resources available to implement the census. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically and constructively evaluate information so that census conducted is accurate and inline with organisational requirements. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when liasing with respondents during this census. Range: Across a range of social contexts when conducting a census. 

    UNIT STANDARD NOTES 
    This unit standard has been replaced by unit standard 252205, which is "Follow sampling requirements", Level 4, 5 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  50479   Further Education and Training Certificate: Advertising  Level 4  NQF Level 04  Reregistered  2023-06-30  MICTS 
    Elective  20185   Further Education and Training Certificate: Banking  Level 4  NQF Level 04  Reregistered  2023-06-30  BANKSETA 
    Elective  20894   National Certificate: Marketing Research  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Elective  58978   National Certificate: Journalism  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Absa Learning & Development 
    2. Artshub Institute (Pty) Ltd 
    3. ATTI Nelspruit Pty Ltd 
    4. Bidvest Bank 
    5. Chartall Business College 
    6. Cornerstone Performance Solutions (Pty) Ltd 
    7. Falcon Business Institute (Pty) Ltd 
    8. Felix Risk Training Consultants 
    9. Firstrand Bank - Benmore 
    10. Footprint Media academy Pty ltd 
    11. IALE School of Advanced Learning and Education (Pty) Ltd 
    12. Jeppe College of Commerce and Computer Studies 
    13. Nedbank Ltd 
    14. NEMISA 
    15. South African Film Institute 
    16. The Facilitation Workshop 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.