SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Manage the Account Team 
SAQA US ID UNIT STANDARD TITLE
10087  Manage the Account Team 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6  20 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2005-09-13  2008-09-13  SAQA 0160/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2009-09-13   2012-09-13  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National First Degree, and is registered at Level 6 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Identifying the role and function of the Account Manager
  • Identifying the role and function of the Strategic Planner 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification, will have demonstrated competency against the standards in the qualification, National Diploma in Customer Management or equivalent at NQF Level 5. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communication, direct marketing, relationship marketing, sponsorship and event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e media and direct media.
  • Primary purpose in marketing communications including promoting image; providing information; creating, increasing and stabilising demand; differentiating product features and benefits; providing competitive differentiation; lead generation; customer retention, motivating staff. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify the role and function of the Account Manager 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. The roles and functions of the account team are defined. 

    ASSESSMENT CRITERION 2 
    2. Relationship with stakeholders is established. 

    ASSESSMENT CRITERION 3 
    3. Internal account systems briefing procedures and traffic are identified and initiated. 

    ASSESSMENT CRITERION 4 
    4. Client's budgets are managed. 

    ASSESSMENT CRITERION 5 
    5. Campaigns are tracked and evaluated. 

    SPECIFIC OUTCOME 2 
    Identify the role and function of the Strategic Planner 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. The client brief is interpreted and assessed. 

    ASSESSMENT CRITERION 2 
    2. Research is commissioned and conducted. 

    ASSESSMENT CRITERION 3 
    3. Marketing communications objectives are defined. 

    ASSESSMENT CRITERION 4 
    4. Target audience specifications are identified and developed. 

    ASSESSMENT CRITERION 5 
    5. Brand positioning strategy is proposed. 

    ASSESSMENT CRITERION 6 
    6. The marketing communications strategy is developed. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational &Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A broad understanding of methods and techniques for brand positioning.
  • A comprehensive understanding of job descriptions of strategic planner and account manager.
  • A broad understanding of methods and techniques for target audience segregation and profiling.
  • A broad understanding of methods and techniques for objective setting.
  • A broad understanding of objective setting for marketing communications appropriation.
  • An all rounded and generic understanding of the industry, the product and the industry role players

    Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out jointly by the relevant educating and training quality assurance body (ETQA) and the services ETQA. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify opportunities and solve problems related to the jobs of strategic planner and/or account manager. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others when performing the duties and functions of the strategic planner and account manager. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that all requirements of the strategic planner and account manager are met. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information to enhance evaluation specifications and results. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when conducting functions within the strategic planning and account manager's portfolios. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  20905   National First Degree: Marketing Communication  Level 6  NQF Level 07  Reregistered  2021-06-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.