SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Manage the communications research process 
SAQA US ID UNIT STANDARD TITLE
10088  Manage the communications research process 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6  20 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2005-09-13  2008-09-13  SAQA 0160/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2009-09-13   2012-09-13  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National First Degree, and is registered at Level 6 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one`s job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Assessing the need for research
  • Establishing and setting research objectives
  • Evaluating research providers and services
  • Selecting and briefing providers and determining research methods
  • Evaluating and researching proposals and selecting best fit
  • Analysing, interpreting, presenting and applying research findings and results 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification, will have demonstrated competency against the standards in the qualification, National Diploma in Customer Management or equivalent at NQF Level 5. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e media and direct media.
  • Primary purpose in marketing communications including promoting image; providing information; creating, increasing and stabilising demand; differentiating product features and benefits; providing competitive differentiation; lead generation; customer retention, motivating staff. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Assess the need for research 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Risks and opportunities are identified and evaluated. 

    ASSESSMENT CRITERION 2 
    2. Proposed research objectives are assessed for compatibility. 

    ASSESSMENT CRITERION 3 
    3. Provision is made for monitoring, evaluating and assessing data. 

    ASSESSMENT CRITERION 4 
    4. Research assessment is conducted within agreed format and time frames. 

    SPECIFIC OUTCOME 2 
    Establish and set research objectives 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Objectives that achieve the required effects of the research are developed and integrated. 

    ASSESSMENT CRITERION 2 
    2. Proposed objectives are assessed for their compatibility with research needs. 

    ASSESSMENT CRITERION 3 
    3. Provision is made for monitoring, evaluating and adjusting research objectives to meet overall strategy. 

    ASSESSMENT CRITERION 4 
    4. Proposed objectives take into consideration factors, which may influence research responses. 

    ASSESSMENT CRITERION 5 
    5. Objectives are established and set within agreed time frames and presented in the required format. 

    ASSESSMENT CRITERION 6 
    6. Research objectives are communicated for management approval in accordance with the organisations requirements. 

    SPECIFIC OUTCOME 3 
    Evaluate research providers and services 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Evaluation methods are used to identify suitability and capacity of potential. 

    ASSESSMENT CRITERION 2 
    2. Evaluation of information from potential providers is matched with provider assessments. 

    ASSESSMENT CRITERION 3 
    3. Providers and services are identified and short-listed. 

    ASSESSMENT CRITERION 4 
    4. Criteria for providers are defined. 

    SPECIFIC OUTCOME 4 
    Select and brief providers and determine research methods 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Provider is selected based on requirements. 

    ASSESSMENT CRITERION 2 
    2. Provider is notified of selection within agreed time frame. 

    ASSESSMENT CRITERION 3 
    3. Provider is notified of services required with supporting information. 

    ASSESSMENT CRITERION 4 
    4. Provider is briefed within agreed time frame. 

    ASSESSMENT CRITERION 5 
    5. Research implications are identified and documented. 

    ASSESSMENT CRITERION 6 
    6. Research methods are established and communicated. 

    SPECIFIC OUTCOME 5 
    Evaluate and research proposals and select best fit 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Evaluation methods are used to identify suitability, capacity and best fit of potential. 

    ASSESSMENT CRITERION 2 
    2. Proposal is selected based on requirements. 

    ASSESSMENT CRITERION 3 
    3. Research methods are established and communicated. 

    ASSESSMENT CRITERION 4 
    4. Research implications are identified and documented. 

    SPECIFIC OUTCOME 6 
    Analyse, interpret, present and apply research findings and results 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Research findings are analysed and data defined. 

    ASSESSMENT CRITERION 2 
    2. Weighted values are taken into consideration in establishing effectiveness of research. 

    ASSESSMENT CRITERION 3 
    3. Research implications are identified, analysed and recommendations are made. 

    ASSESSMENT CRITERION 4 
    4. Findings and results are documented in the required format and within agreed time frames. 

    ASSESSMENT CRITERION 5 
    5. Findings and results are presented to stakeholders. 

    ASSESSMENT CRITERION 6 
    6. Findings and recommendations are implemented into accepted strategy plan according to the original objectives. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational &Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A comprehensive understanding of methods and techniques for conducting research.
  • An all rounded and generic understanding of the methods, technology and analytical skills required for analysis and interpretation.
  • A broad understanding of methods and techniques for setting objectives.
  • An all rounded and generic understanding of the industry, the product and the industry role players

    Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out jointly by the relevant educating and training quality assurance body (ETQA) and the services ETQA. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problem related to the research process so that requirements pre achieved. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others when managing the communications research process. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one`s activities so that alternative objectives exist in the event of current objectives being rejected or failing. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information so that the analysis and interpretation is accurate and inline with objectives. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when presenting finding and results of the research, so that stakeholders correctly interpret information. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Be culturally sensitive across a range of social contexts when researching so that the results me acceptable to all stakeholders. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  20905   National First Degree: Marketing Communication  Level 6  NQF Level 07  Reregistered  2021-06-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.