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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Monitor and evaluate a strategic marketing plan 
SAQA US ID UNIT STANDARD TITLE
10096  Monitor and evaluate a strategic marketing plan 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 7  Level TBA: Pre-2009 was L7  20 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National Second Degree and is registered at Level 7 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one`s job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner will be capable of:
  • Developing a monitoring system
  • Evaluating a strategic marketing plan against a set of objectives
  • Making recommendations for future action 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Degree - Marketing Communications or equivalent at NQF 6. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e-media and direct media. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Develop a monitoring system. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Monitoring procedure is set up. 

    ASSESSMENT CRITERION 2 
    2. Key personnel agree to monitoring procedure. 

    ASSESSMENT CRITERION 3 
    3. Measurement criteria are set. 

    ASSESSMENT CRITERION 4 
    4. Milestones are identified. 

    SPECIFIC OUTCOME 2 
    Evaluate a strategic marketing plan against a set of objectives. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Relevant data is collated 

    ASSESSMENT CRITERION 2 
    2. Strategic marketing plan is evaluated against an agreed measurement criteria 

    ASSESSMENT CRITERION 3 
    3. Problems are identified 

    ASSESSMENT CRITERION 4 
    4. Strategic marketing plan is continuously monitored and feedback is provided to relevant key personnel. 

    SPECIFIC OUTCOME 3 
    Make recommendations for future action. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Solutions are assessed. 

    ASSESSMENT CRITERION 2 
    2. Alternative activities are recommended. 

    ASSESSMENT CRITERION 3 
    3. Plan is adjusted when necessary. 

    ASSESSMENT CRITERION 4 
    4. Corrective action is taken when necessary. 

    ASSESSMENT CRITERION 5 
    5. Strategic marketing plan, once adjusted, is monitored and evaluated. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this unit standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the Services SETA and /or by The Council of Higher Education (CHE). 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A broad and general understanding of methods and techniques for developing systems, policies and procedures.
  • An all rounded and generic understanding of the methods and techniques required for visionary skills.
  • A broad understanding of organisation objectives, goals and strategies. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to the evaluation of strategic marketing plans, policies and systems. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one`s activities so that alternative plans and strategies exist in the event of non-acceptance of current plans and strategies. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively to all stakeholders when conveying recommendations for future action. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in the developing of a monitoring system. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate the world as a set of related systems by recognising that proper and comprehensive evaluation and assessment lead to better results and objectives. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  22875   National Diploma: Customer Management  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Core  22873   National Diploma: Marketing Communications  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Core  22872   National Diploma: Marketing Management  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Core  22874   National Diploma: Marketing Research  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Elective  50585   National Certificate: Public Service Communication  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2023-06-30  PSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. KMS COLLEGE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.