SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Manage a marketing unit (Internal or External) 
SAQA US ID UNIT STANDARD TITLE
10097  Manage a marketing unit (Internal or External) 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 7  Level TBA: Pre-2009 was L7  60 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This standard is a core standard and forms part of the Qualification, National Second Degree and is registered at Level 7 on the National Qualifications Framework. Learners working towards this standard will be learning towards the full qualification, or will be working within a marketing environment, specializing in either Marketing Management, Marketing Communications, Marketing Research and Customer Management where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that marketing forms an integral component of any business.

The qualified learner will be capable of:
  • Starting and structuring a marketing unit.
  • Applying financial management plans and controls
  • Applying Human Resources Management practices
  • Formulating and implementing marketing strategies 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Degree - Marketing Communication or Marketing Management or Marketing Research or Customer Management or equivalent at NQF 6. 

    UNIT STANDARD RANGE 
  • Marketing including direct marketing and relationship marketing.
  • A marketing unit will include on external unit and an internal unit where that unit may be a marketing research unit, a marketing communications unit, a Marketing Management unit or a Customer Management unit.
  • A unit may refer to a company, a department, a section, a team, an agency or a consultancy. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Starting and structuring a marketing unit. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Implementation and structuring objectives are identified and developed. 

    ASSESSMENT CRITERION 2 
    2. Promotional strategies are identified and developed. 

    ASSESSMENT CRITERION 3 
    3. Promotional activities are implemented to promote the unit. 

    ASSESSMENT CRITERION 4 
    4. Clients are acquired. 

    ASSESSMENT CRITERION 5 
    5. Client - agency relationships are developed. 

    SPECIFIC OUTCOME 2 
    Apply financial management plans and controls. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Financial plans are developed. 

    ASSESSMENT CRITERION 2 
    2. Financial plans are developed within the framework of overall strategic plans and explicit linkages are made with strategic, functional, and operational goals and plans. 

    ASSESSMENT CRITERION 3 
    3. Financial plans include financial objectives, measures, and guiding principles, e.g., emphasis may be placed on future cash flows and cash flow measures. 

    ASSESSMENT CRITERION 4 
    4. Practices and approaches that distort measures and results are avoided. 

    ASSESSMENT CRITERION 5 
    5. Projected (or pro-forma) financial statements, stemming from operating plans, are prepared using computer-based or manual methods. 

    ASSESSMENT CRITERION 6 
    6. Financial requirements are specified and surpluses are identified. 

    ASSESSMENT CRITERION 7 
    7. Internal and external sources of funds needed during the planning period are identified and arrangements for deficits and surpluses are made. 

    ASSESSMENT CRITERION 8 
    8. Budgets ad pro-forma financial statements governing the allocation and use of funds are developed and used. 

    ASSESSMENT CRITERION 9 
    9. Procedures for capturing target and actual performance and determining variances are developed and used. 

    ASSESSMENT CRITERION 10 
    10. Procedures for adjusting financial plans to accommodate changes, variances, and contingencies are developed and used. 

    SPECIFIC OUTCOME 3 
    Apply Human Resources Management practices. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Staffing needs are identified, assessed and documented. 

    ASSESSMENT CRITERION 2 
    2. Staffing role, commitment and training needs are established. 

    ASSESSMENT CRITERION 3 
    3. Legislation issues are identified and complied with. 

    ASSESSMENT CRITERION 4 
    4. Staff is recruited and appointed. 

    ASSESSMENT CRITERION 5 
    5. Staff performance is monitored and deviations are dealt. 

    ASSESSMENT CRITERION 6 
    6. Barriers to employment equity are identified and removed. 

    SPECIFIC OUTCOME 4 
    Formulate and implement marketing strategies. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Strategies are formulated and focus on client needs.. 

    ASSESSMENT CRITERION 2 
    2. Strategies address cultural values and special needs. 

    ASSESSMENT CRITERION 3 
    3. The Market is analysed and segmented to classify groups of clients. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this unit standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the Services SETA and /or by The Council of Higher Education (CHE). 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A broad and generic understanding of principles, methods and techniques for managing a communications agency.
  • A general understanding of legal and regulatory requirements.
  • A fairly comprehensive understanding of human resource practices and principles.
  • A general understanding of the organisations Human Resource policy and procedures. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems relating to the management of a marketing communications agency. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in managing a marketing communications agency. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that alternative strategies exist in the event of current strategies failing. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information to ensure analysis is accurate and in line with overall strategy. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with clients and individuals. 

    UNIT STANDARD CCFO SCIENCE 
    Understand the world as a set of related systems whereby action taken and decisions made impact on the overall success of the marketing communications agency. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Be culturally sensitive across a range of social contexts when developing the agency. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Contribute to the full personal development of each learner and the social and economic development of the society at large, by making it the underlying intention of any programme of learning to make an individual aware of the importance of applying acceptable and adequate Human Resource Management practices in an organisation to enhance people and productivity. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  22875   National Diploma: Customer Management  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Core  22873   National Diploma: Marketing Communications  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Core  22872   National Diploma: Marketing Management  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Core  22874   National Diploma: Marketing Research  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.