SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Generate alternative opportunities 
SAQA US ID UNIT STANDARD TITLE
10099  Generate alternative opportunities 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 7  Level TBA: Pre-2009 was L7  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National Second Degree and is registered at Level 7 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner will be capable of:
  • Developing alternative opportunities
  • Planning the implementation of alternative opportunities
  • Reviewing and monitoring alternative opportunities 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Degree - Marketing Communications or equivalent at NQF 6. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Standard applies to marketing management, customer management, marketing communications and marketing research. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Develop alternative opportunities. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. All relevant stakeholders have input into the development of the alternative opportunities. 

    ASSESSMENT CRITERION 2 
    2. Alternative opportunities are in line with business targets and marketing strategies. 

    ASSESSMENT CRITERION 3 
    3. Alternative opportunities are developed within agreed time frames and follow agreed formats. 

    ASSESSMENT CRITERION 4 
    4. Alternative opportunities are communicated to all relevant stakeholders. 

    SPECIFIC OUTCOME 2 
    Plan the implementation of alternative opportunities. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Alternative opportunity projects are identified with relevant stakeholders. 

    ASSESSMENT CRITERION 2 
    2. Risk and opportunity assessments are completed for each alternative opportunity project. 

    ASSESSMENT CRITERION 3 
    3. The impact of the alternative opportunity is completed for each project. 

    ASSESSMENT CRITERION 4 
    4. Alternative opportunities implemented is approved through appropriate authorised individuals. 

    ASSESSMENT CRITERION 5 
    5. Alternative opportunity documentation is developed in line with agreed standards. 

    ASSESSMENT CRITERION 6 
    6. Alternative opportunity plan is communicated to all relevant stakeholders. 

    ASSESSMENT CRITERION 7 
    7. Alternative opportunities are monitored for adherence to agreed plans. 

    SPECIFIC OUTCOME 3 
    Review and monitor alternative opportunities. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Alternative opportunities are reviewed for adherence to objectives. 

    ASSESSMENT CRITERION 2 
    2. Systems are in place to monitor the impact of alternative opportunity activities on the marketing plans. 

    ASSESSMENT CRITERION 3 
    3. Corrective action is taken to rectify variance to the alternative opportunities plan. 

    ASSESSMENT CRITERION 4 
    4. The results of the alternative opportunities are reviewed and communicated to all relevant stakeholders. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this unit standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the Services SETA and /or by The Council of Higher Education (CHE). 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • An all rounded and general understanding of strategic insights and strategic marketing planning objectives.
  • A broad understanding of local and global trends.
  • A general understanding of techniques and methods for creative and innovative thinking. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems related to the development, implementation and review of alternative opportunities. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with all stakeholders in order to meet all needs and requirements. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and organise oneself and one's activities responsibly and effectively to meet time deadlines. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analysis, organise and critically evaluate information to assist with the development and planning of alternative opportunities in order to reach world class standards. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when advising relevant stakeholders of alternative opportunities and their plan of action. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in the development and monitoring of alternative opportunities. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Understand the world as a set of related systems in that alternative opportunities add value to the organisation and the marketing strategies. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  22875   National Diploma: Customer Management  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Core  22873   National Diploma: Marketing Communications  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Core  22872   National Diploma: Marketing Management  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Core  22874   National Diploma: Marketing Research  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Core  48801   National Diploma: Specialised Translation  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2018-12-31  CHE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.