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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Set marketing ethics policy 
SAQA US ID UNIT STANDARD TITLE
10101  Set marketing ethics policy 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 7  Level TBA: Pre-2009 was L7 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National Second Degree and is registered at Level 7 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner will be capable of:
  • Establishing best practice in marketing ethics
  • Designing ethics policy
  • Ensuring effective implementation 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Degree - Marketing Communications or equivalent at NQF 6. 

    UNIT STANDARD RANGE 
  • Stakeholders will include customers, suppliers, the public, employees, management, consumer councils, local government, shareholders, trade unions and financial institutions.
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e-media and direct media. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Establish best practice in marketing ethics. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Best practices are identified and sourced. 

    ASSESSMENT CRITERION 2 
    2. Best practices are appropriately selected. 

    ASSESSMENT CRITERION 3 
    3. Ambiguous terms are limited and measures to remove or minimise negative areas are established. 

    ASSESSMENT CRITERION 4 
    4. Diagnostic tests are conducted to ensure 'best practices' will work. 

    ASSESSMENT CRITERION 5 
    5. Individuals and terms are consulted within establishing 'best practise'. 

    SPECIFIC OUTCOME 2 
    Design ethics policy. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Ethics policy is written, documented and produced. 

    ASSESSMENT CRITERION 2 
    2. Ethics policy is appropriate, attainable and understandable by all stakeholders. 

    ASSESSMENT CRITERION 3 
    3. Ethics policies incorporate all legal and statutory requirements. 

    ASSESSMENT CRITERION 4 
    4. Ethics policy is presented to all stakeholder for comment. 

    SPECIFIC OUTCOME 3 
    Ensure effective implementation. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Ethics policy is embraced by all. 

    ASSESSMENT CRITERION 2 
    2. Ethics policy is integrated into marketing programmes. 

    ASSESSMENT CRITERION 3 
    3. Ethics policy is implemented on time, within budget, work and resource allocation. 

    ASSESSMENT CRITERION 4 
    4. Implementation team members are authorised and have the required resources to complete the implementation. 

    ASSESSMENT CRITERION 5 
    5. Documentation relating to the implementation is complete, concise and in the required format and location. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this unit standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the Services SETA and /or by The Council of Higher Education (CHE). 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A general and integrated understanding of principles and guidelines on ethic's and ethical behaviour.
  • A broad understanding of organisational objectives, goals, vision and mission.
  • A comprehensive understanding of the proves required to generate best practice ethics in a marketing environment. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in establishing and implementing an ethics policy. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that alternative policy statements exist. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information sourcing and selecting best practice. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when presenting ethics policy to stakeholders so that all understand and take ownership. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology when recording data for best practice and ethics policy. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Be culturally sensitive across a range of social contexts when designing an ethics policy so that it is accountable to a wide range of individuals with varying cultural backgrounds. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  22875   National Diploma: Customer Management  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Core  22873   National Diploma: Marketing Communications  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Core  22872   National Diploma: Marketing Management  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Core  22874   National Diploma: Marketing Research  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.