SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Sponsor research projects 
SAQA US ID UNIT STANDARD TITLE
10104  Sponsor research projects 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 7  Level TBA: Pre-2009 was L7  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National Second Degree, and is registered at Level 7 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner will be capable of:
  • Sponsoring an activity for a market research project
  • Monitoring sponsored research project 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Degree - Marketing Communications or equivalent at NQF 6. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Standard applies to marketing management, customer management, marketing communications and marketing research.
  • Media will include all electronic, print, outdoor, digital media, e media and direct media.
  • Communication methods including written, visual, spoken, electronics and integrated methods. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Sponsor an activity for a market research project. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Viable opportunities to sponsor activities for a research project are identified and sponsored in accordance with organisational objectives. 

    ASSESSMENT CRITERION 2 
    2. Business outcomes of the sponsorship are determined and compared against organisation's business strategy and objectives. 

    ASSESSMENT CRITERION 3 
    3. Activities are communicated in a manner that ensures all relevant parties across the organisation are clear on their roles. 

    ASSESSMENT CRITERION 4 
    4. Cross functional plans are designed in consultation with appropriate individuals, groups and work areas. 

    ASSESSMENT CRITERION 5 
    5. Sponsorship plans are complete and comply with relevant legislation, meet organisational and customer needs and include provision for contingencies. 

    SPECIFIC OUTCOME 2 
    Monitor sponsored research project. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Sponsored research project is completed within agreed format and time frames. 

    ASSESSMENT CRITERION 2 
    2. Resources required are organised and available. 

    ASSESSMENT CRITERION 3 
    3. Unplanned or unscheduled contingencies are identified and remedial actions taken. 

    ASSESSMENT CRITERION 4 
    4. Sponsorship activities are evaluated in terms of their ability to meet the set objectives. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this unit standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the Services SETA and /or by The Council of Higher Education (CHE). 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • An all rounded understanding of methods and techniques for planning and managing sponsored research projects.
  • A general understanding of the planning process
  • A broad understanding of the principles of effective communication 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to the sponsorship of a research project. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that alternatives exist in the event of current strategies failing or being rejected. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with all stakeholders when sponsoring a research project. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively; in the planning and monitoring of sponsorship activities. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Be culturally sensitive across a range of social contexts in the sponsorship so that the sponsored research project is acceptable to a wide variety of stakeholders with varying cultural backgrounds. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  22875   National Diploma: Customer Management  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Core  22873   National Diploma: Marketing Communications  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Core  22872   National Diploma: Marketing Management  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Core  22874   National Diploma: Marketing Research  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.