SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Set research policy 
SAQA US ID UNIT STANDARD TITLE
10105  Set research policy 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 7  Level TBA: Pre-2009 was L7  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National Second Degree and is registered at Level 7 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner will be capable of:
  • Developing and agreeing research policy
  • Assessing and recommending research policy
  • Writing and presenting a research policy 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Degree - Marketing Communications or equivalent at NQF 6. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Standard applies to marketing management, customer management, marketing communications and marketing research.
  • The research policy document including graphs, tables, charts, visuals and content. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Develop and agree research policy. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. The research policy is specific, measurable, achievable, stretching, harmonious, aligned and relevant to the organisation. 

    ASSESSMENT CRITERION 2 
    2. The research policy has taken into account the key assumptions within the marketing environment as a whole. 

    ASSESSMENT CRITERION 3 
    3. The research policy is set in line with stakeholder's expectations. 

    ASSESSMENT CRITERION 4 
    4. The research policy is developed within agreed time frame. 

    ASSESSMENT CRITERION 5 
    5. The research policy is determined in a way that sets the context within the market place and delivers competitor differentiation. 

    ASSESSMENT CRITERION 6 
    6. The research policy sets intermediate milestones that will allow for tracking and controls. 

    SPECIFIC OUTCOME 2 
    Assess and recommend research policy. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. All strategic options and alternatives are identified to ensure optimal recommendations are made. 

    ASSESSMENT CRITERION 2 
    2. Risk assessment is complete to ensure the consequences of the research policy. 

    ASSESSMENT CRITERION 3 
    3. The research policy is reviewed in line with business and marketing strategies. 

    ASSESSMENT CRITERION 4 
    4. The research policy takes into account customer or trades specific requirements. 

    ASSESSMENT CRITERION 5 
    5. The recommendations are clear and will allow for decisions to be made on the appropriate policies to be instituted. 

    ASSESSMENT CRITERION 6 
    6. Decisions are taken as a result of own initiative used. 

    ASSESSMENT CRITERION 7 
    7. The research policy is assessed within the agreed time frames. 

    SPECIFIC OUTCOME 3 
    Write and present a research policy. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. The research policy document is set out in a clear and logical way and covers all elements of the recommended policy plan. 

    ASSESSMENT CRITERION 2 
    2. The terminology and tone of the research policy document is appropriate for the target audience. 

    ASSESSMENT CRITERION 3 
    3. The research policy document includes business and marketing strategy considerations. 

    ASSESSMENT CRITERION 4 
    4. The research policy document incorporates appropriate means to ensure understanding amongst the target audience. 

    ASSESSMENT CRITERION 5 
    5. The research document is completed within the agreed time frames and format. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this unit standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the Services SETA and /or by The Council of Higher Education (CHE). 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • An overall view of the company and businesses objectives and strategic management direction.
  • A general understanding of the systems and policies used within a marketing environment.
  • A comprehensive understanding of the methods and techniques for writing and developing a research policy document.
  • An all rounded and general understanding of customer and trade dynamics affecting a research document. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to the design and content of a research policy. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others during the assessment of information and during the design of the research policy. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities responsibly and effectively to ensure that the project is completed within the time limits. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information pertaining to the design and development of a research policy. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with all stakeholders during the assessment and designing of the research policy. 

    UNIT STANDARD CCFO SCIENCE 
    Understand the world as a set of related systems whereby the research policy is linked to the market strategy and the overall business strategy of the organisation. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Be culturally sensitive across a range of social contexts during the development of the research policy, so that this policy is acceptable to individuals with varying cultural backgrounds. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  22875   National Diploma: Customer Management  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Core  22873   National Diploma: Marketing Communications  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Core  22872   National Diploma: Marketing Management  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Core  22874   National Diploma: Marketing Research  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2020-07-30  SERVICES 
    Core  48801   National Diploma: Specialised Translation  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered" 
    2018-12-31  CHE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.