SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Develop and integrate all aspects of the research programme to meet the corporate business objectives 
SAQA US ID UNIT STANDARD TITLE
10106  Develop and integrate all aspects of the research programme to meet the corporate business objectives 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 7  Level TBA: Pre-2009 was L7  90 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This standard is an Elective unit standard and forms part of the Qualification, National Second Degree, and is registered at Level 7 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a marketing environment, specialising in Market Research where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are involved as individuals and want to become involved in a range of marketing research activities.

The qualifying learner will be capable of:
  • Developing / adapting research techniques, processes and products to add value to research programmes
  • Integrating elements of the research process in line with corporate business objectives
  • Integrating research information into strategic recommendations to meet corporate business objectives
  • Adapting international standard practice to be relevant within the SA context
  • Guiding and educating clients on what Market Research can or cannot do for them. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Degree - Marketing Communications or equivalent at NQF 6. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing research, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Analyses including customers' profiles, product consumer profiles, comparative analysis, competitive analysis, Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis, value chain analysis, life-cycle analysis.
  • Marketing research including quantitative and qualitative research. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Develop adapt research techniques, processes and products to add value to research programmes. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. A Research technique is developed/adapted to meet the requirements of information needs. 

    ASSESSMENT CRITERION 2 
    2. Market Research techniques/processes are kept up to date and relevant. 

    SPECIFIC OUTCOME 2 
    Integrate elements of the research process in line with corporate business objectives. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Holistic understanding of the research process 

    ASSESSMENT CRITERION 2 
    2. Research process takes cognisance of strategic business objectives . 

    ASSESSMENT CRITERION 3 
    3. Results of the research programme are brought into a cohesive understanding. 

    ASSESSMENT CRITERION 4 
    4. Methodologies/techniques/designs are selected according to business needs and objectives. 

    SPECIFIC OUTCOME 3 
    Integrate research information into strategic recommendations to meet corporate business objective. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Corporate objectives are met via strategic recommendations based on a cohesive understanding of the research programme. 

    ASSESSMENT CRITERION 2 
    2. Knowledge of client business is applied to strategic recommendations. 

    SPECIFIC OUTCOME 4 
    Adapt international standard practice to be relevant within the SA context. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Knowledge of SA research practice adapted to suit the requirements of SA's unique conditions. 

    ASSESSMENT CRITERION 2 
    2. Knowledge of the characteristics of the client's target market. 

    SPECIFIC OUTCOME 5 
    Guide and educate clients on what Market Research can or cannot do for them. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Customers are educated on the capabilities and limitations of Market Research. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this unit standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the Services SETA and /or by The Council of Higher Education (CHE). 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • An all rounded understanding of techniques and methods for developing research projects.
  • A fairly comprehensive understanding of techniques for interpreting and analysing.
  • An overall view of the corporate and organisational business and marketing strategies.
  • A broad understanding of techniques for integrating research processes.
  • A general understanding of techniques and methods for verbal, written and visual presentations.
  • A comprehensive understanding of the practicality of implementing research projects
  • An all rounded and generic understanding of the industry, the product and the industry role players.

    Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out jointly by the relevant educating and training quality assurance body(ETQA) and the services ETQA. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining research programmes to meet corporate business objectives. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in order to ensure that recommended strategy is applied, monitored and complied with. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that alternative strategic information is in place in the event of current strategy being rejected or failing or there are insufficient resources available to implement strategy. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically and constructively evaluate information so that analyses conducted are accurate and inline with organisational requirements. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when presenting research programme information so that all stakeholders correctly interpret information. 

    UNIT STANDARD CCFO SCIENCE 
    Understand the world as a set of related systems where ongoing assessment and research efforts lead to overall success of marketing and sales interventions. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  22874   National Diploma: Marketing Research  Level 7  Level N/A: Pre-2009 was L7  Reregistered  2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.