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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Position a market strategy 
SAQA US ID UNIT STANDARD TITLE
10117  Position a market strategy 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 7  Level TBA: Pre-2009 was L7  40 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is an elective standard and forms part of the qualification, National Second Degree and is registered at Level 7 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing environment, specialising in Marketing Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting there own business and recognises that marketing forms an integral component of any business.

The qualifying learner will be capable of:
  • Determining and establishing buyers perceptions, positions and behaviour
  • Monitoring positioning of marketing strategy
  • Evaluating and reviewing positioning of marketing strategy 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Degree - Marketing Communications or equivalent at NQF 6. 

    UNIT STANDARD RANGE 
  • Positioning including strategies, activities, distinguishing, image, target market, market research, brand positioning.
  • Buyers including, organisations, SME's, government, local government, agencies, public, international buyers.
  • Marketing including all forms of marketing management, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e-media and direct media.
  • Primary purpose of integrated marketing management including, promoting image, providing information, creating, increasing, and stabilising demand, differentiating product features and benefits, providing competitive differentiation, lead generation, customer retention, motivating staff 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Determine and establish buyers perceptions, positions and behaviour. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Buyers perceptions positions and behaviour data is analysed. 

    ASSESSMENT CRITERION 2 
    2. Positioning statements documented and communicated. 

    SPECIFIC OUTCOME 2 
    Monitor positioning of marketing strategy. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Procedures to monitor positioning of market strategy are developed and implemented. 

    ASSESSMENT CRITERION 2 
    2. Consultation with key interest groups and stakeholders is implemented. 

    ASSESSMENT CRITERION 3 
    3. Positioning components and market programme is developed. 

    SPECIFIC OUTCOME 3 
    Evaluate and review positioning of marketing strategy. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Review system in place. 

    ASSESSMENT CRITERION 2 
    2. Actual outcomes of marketing positioning strategy are evaluated and compared against objectives. 

    ASSESSMENT CRITERION 3 
    3. Discrepancies are recorded and analysed. 

    ASSESSMENT CRITERION 4 
    4. Strength and weaknesses of the strategy are identified and suggestions for their improvement are developed. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this unit standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the Services SETA and /or by The Council of Higher Education (CHE). 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A broad understanding of product/service portfolio and position.
  • A fairly comprehensive understanding of the inter-relationship of marketing activities with the resources required.
  • A comprehensive understanding of the characteristics of the ideal marketing position and its relevance.
  • An all rounded and generic understanding of the industry, the product and the industry role players.

    Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out jointly by the relevant educating and training quality assurance body (ETQA) and the services ETQA 
    		•


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to the positioning of the market strategy for an organisation. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others to ensure the smooth implementation of the positioning of the market strategy. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information when determining and monitoring the market strategy position. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with all stakeholders at all levels during the positioning of the market strategy. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology to store data to assist in the determination or buyer perceptions, positions and behaviour. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  22872   National Diploma: Marketing Management  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.