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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Manage interactive communication between public and government 
SAQA US ID UNIT STANDARD TITLE
114493  Manage interactive communication between public and government 
ORIGINATOR
SGB Government Communication and Information Stms 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 04 - Communication Studies and Language Communication Studies 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6  7 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2026-06-30   2029-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is for people who are required to manage both information flows and public report-back on government policies, initiatives, media and communications.

Persons credited with this unit standard are able to:
  • Manage the accessing of information from the public.
  • Manage information sharing and report-back to public.
  • Manage information flow to and from decision makers. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    The credit calculation is based on the assumption that learners are already competent in the following areas of learning when starting to learn towards this unit standard:
  • Communications, language or journalism at a minimum of NQF Level 5.
  • Knowledge of and interpretation of government policies.
  • Knowledge of different kinds of media and scope of coverage. 
    		•

    UNIT STANDARD RANGE 
    Interactive communication refers to communication that involves interaction between the participants through various mechanisms such as letters, telephone, gatherings, imbizos, electronic mail, and roadshows.

    Information is accessed and provided for government communication purposes. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Manage the accessing of information from the public. 
    OUTCOME RANGE 
  • Information could be related to public reaction to government policy or initiatives, needs of the public and public perceptions of government.
  • Sources are limited to legal means and would typically include but are not limited to letters, telephone calls, correspondence via the media, imbizos, meetings. 
    		•

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Key issues and needs of the public are identified and strategies are formulated to access information and views from the public. 

    ASSESSMENT CRITERION 2 
    2. Government communication strategies are analysed to establish priority areas for government communication. Plans are formulated for accessing public views and needs in these priority areas. 

    ASSESSMENT CRITERION 3 
    3. Management activities ensure information is accessed from a cross section of the public in a participative and interactive manner. Mechanisms are in place to facilitate public involvement in communication. 

    ASSESSMENT CRITERION 4 
    4. The accessing of information takes place in a manner that preserves the integrity of those involved. 

    ASSESSMENT CRITERION 5 
    5. Management activities lead to greater involvement by the public in national debates and initiatives. 

    SPECIFIC OUTCOME 2 
    Manage information sharing and report-back to public. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Communication objectives are defined in measurable terms, and are consistent with government strategy and public needs. Where government strategy and public needs are in conflict, communication objectives seek to maintain a positive image of government. 

    ASSESSMENT CRITERION 2 
    2. Communication strategies and processes selected are appropriate in terms of the information and target audience. 

    ASSESSMENT CRITERION 3 
    3. Management activities ensure information is shared according to government communication strategies, policies and regulations. 

    ASSESSMENT CRITERION 4 
    4. Reports-back are ensured to be relevant to identified public needs and government communication objectives. 

    ASSESSMENT CRITERION 5 
    5. Information sharing and public reports-back are managed in such a manner as to ensure an effective flow of information to the target audience. 

    ASSESSMENT CRITERION 6 
    6. Management activities effectively raise public awareness, understanding and participation in government policies and initiatives. 

    SPECIFIC OUTCOME 3 
    Manage information flow to and from decision-makers. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Information is analysed and directed to appropriate decision makers. 

    ASSESSMENT CRITERION 2 
    2. Management activities ensure sufficient follow-up and feedback after information has been directed to decision-makers. 

    ASSESSMENT CRITERION 3 
    3. Queries by decision-makers are addressed in a manner that provides sufficient context and detail to enable decision-making. 

    ASSESSMENT CRITERION 4 
    4. Management activities ensure feedback and decisions from decision-makers are processed and communicated through appropriate structures and processes. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers of learning towards this unit standard will need to meet the accreditation requirements of the appropriate ETQA.

    Moderation Option:
    The moderation requirements of the appropriate ETQA must be met in order to award credit to learners for this unit standard. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Government communication strategy, policies and regulations.
  • Communication methods.
  • Government communication structures and processes.
  • Government structures. 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems: particularly when solving communication problems. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others and in team: this will be evidenced to the extent that candidates conduct their work through team processes. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one`s activities responsibly and effectively: self-organisation and management is critical to managing information flows. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information: this outcome will be clearly in evidence throughout the standard. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language skills: this is addressed throughout the standard. 

    UNIT STANDARD ASSESSOR CRITERIA 
    Assessors should keep the following general principles in mind when designing and conducting assessments against this unit standard:
  • Focus the assessment activities on gathering evidence in terms of the main outcome expressed in the title to ensure assessment is integrated rather than fragmented. Remember we want to declare the person competent in terms of the title. Where assessment at title level is unmanageable, then focus assessment around each specific outcome, or groups of specific outcomes.
  • Make sure evidence is gathered across the entire range, wherever it applies. Assessment activities should be as close to the real performance as possible, and where simulations or role-plays are used, there should be supporting evidence to show the candidate is able to perform in the real situation.
  • Do not focus the assessment activities on each assessment criterion. Rather make sure the assessment activities focus on outcomes and are sufficient to enable evidence to be gathered around all the assessment criteria.
  • The assessment criteria provide the specifications against which assessment judgements should be made. In most cases, knowledge can be inferred from the quality of the performances, but in other cases, knowledge and understanding will have to be tested through questioning techniques. Where this is required, there will be assessment criteria to specify the standard required.
  • The task of the assessor is to gather sufficient evidence, of the prescribed type and quality, as specified in this unit standard, that the candidate can achieve the outcomes again and again and again. This means assessors will have to judge how many repeat performances are required before they believe the performance is reproducible.
  • All assessments should be conducted in line with the following well documented principles of assessment: appropriateness, fairness, manageability, integration into work or learning, validity, direct, authentic, sufficient, systematic, open and consistent. 
    		•

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    Definition of Terms:
    Terms have been clarified as far as possible through the use of range statements. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  50585   National Certificate: Public Service Communication  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  PSETA 
    Core  80066   National Certificate: Strategic Road Traffic Operations  Level 6  NQF Level 06  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  SAS SETA 
    Core  67460   National Diploma: Public Administration  Level 6  NQF Level 06  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  As per Learning Programmes recorded against this Qual 
    Elective  50419   National Certificate: Port Control and Admissions  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Registered"     		 2009-06-29  Was PSETA until Last Date for Achievement 
    Elective  58579   National Diploma: Air Traffic Control  Level 6  NQF Level 06  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  TETA 
    Elective  49783   National Diploma: Joint and Multi-National Operations  Level 6  NQF Level 06  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  SAS SETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. SOUTH AFRICAN NATIONAL WAR COLLEGE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.