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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Present and explain creative ideas and design solutions 
SAQA US ID UNIT STANDARD TITLE
115143  Present and explain creative ideas and design solutions 
ORIGINATOR
SGB Art, Craft & Design 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 02 - Culture and Arts Visual Arts 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6  16 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The purpose of the learning credited in this unit standard is to enable learners to present and explain creative ideas (visually, verbally and in writing).
The communication processes inherent in the various fields of design are directly relevant to all designers, as communication forms the basis for user interaction. The standards that deal with communication also assist learners who may operate in much broader fields that include communication, media, human resources and audience and consumer behaviour. The outcomes achieved in this unit standard contribute to the competence of learners who want to develop a career path in any of the design fields as well as the careers mentioned above, and will, therefore, contribute to a broader understanding of culture and social context within the local South African environment.

Credited learners are capable of:
1. Analysing and interpreting design solutions.
2. Identifying and explaining the designer's choices in terms of elements, messages, etc.
3. Presenting clear, professional, and convincing explanations of design solutions.
4. Constructing good presentations, papers and orals that communicate clearly. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
It is assumed that learners embarking on learning towards this Unit Standard have the following competencies:
  • Communication at NQF Level 4
  • Mathematics at NQF Level 4
  • Computer literacy at NQF Level 2
  • General creativity 

  • UNIT STANDARD RANGE 
    The following statements provide a general guide to the scope and complexity of the competence expected of the learner:
    1. The scope and context of research relates directly to the specific discipline of study. Learners in a particular area, for example jewelry design, should be able to apply these competencies to their area of focus.
    2. Visual, written and oral design arguments can include 2 dimensional, 3 dimensional or 4 dimensional design products.
    3. Communication is based on key elements that include message, sender and receiver. The importance of the audience and end user is thus inherent in the communication process, and should be emphasized at all times.
    4 The scope and depth of this unit standard is based on presentation skills and on the learner's own abilities to express and present creative concepts in a clear and logical manner.
    5. Presentation, papers and orals make take many varied forms that may include multimedia presentations, individual and group presentations, essays and project demonstrations. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Analyse and interpret design solutions. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Analyses are substantiated and contextualised. 

    ASSESSMENT CRITERION 2 
    Analyses encompass the depth and scope of the design solution. 

    ASSESSMENT CRITERION 3 
    Interpretations are appropriate and contextualised. 

    ASSESSMENT CRITERION 4 
    Interpretations are substantiated by analyses of design principles, elements, communication and end user. 

    SPECIFIC OUTCOME 2 
    Identify and explain the designer's choices in terms of elements, messages etc. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Identification of designer's choices of materials and media is appropriate. 

    ASSESSMENT CRITERION 2 
    Identification of designer's choices of design elements and principles is appropriate. 

    ASSESSMENT CRITERION 3 
    Identification of designer's choices of message, communication methods and concepts is appropriate. 

    ASSESSMENT CRITERION 4 
    Explanation of designer's choices of materials, media, design elements and principles, message, communication methods and concepts is substantiated and appropriate. 

    ASSESSMENT CRITERION 5 
    Explanation of designer's choices of materials, media, design elements and principles, message, communication methods and concepts is clear and logical. 

    SPECIFIC OUTCOME 3 
    Present clear, professional, and convincing explanations of design solutions. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Explanations of design solutions are presented clearly and concisely. 

    ASSESSMENT CRITERION 2 
    Explanations of design solutions are presented professionally at an industry standard. 

    ASSESSMENT CRITERION 3 
    Explanations of design solutions are presented enthusiastically and convincingly. 

    SPECIFIC OUTCOME 4 
    Construct good presentations, papers and orals that communicate clearly. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Presentations, papers and orals are constructed logically and clearly. 

    ASSESSMENT CRITERION 2 
    Presentations, papers and orals explain own and existing design solutions and concepts clearly and appropriately. 

    ASSESSMENT CRITERION 3 
    Presentations, papers and orals demonstrate appropriate levels of research into historical and contemporary design solutions. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    1. The assessment of learner achievement takes place at providers accredited by the CHE (or the MAPPP SETA or another relevant ETQA) for the provision of programmes that result in the outcomes specified for the qualification that this unit standard forms part of. The CHE (or the MAPPP SETA or another relevant ETQA is responsible for the moderation of achievement of those learners who meet the requirements of this unit standard. Those assessing or moderating the outcomes of this unit standard must hold a qualification at NQF 6 in the relevant field.

    2. Communication and communication theories are situated within particular design disciplines and may vary across disciplines. Credited learners should demonstrate appropriate communication skills within the interpretation of messages, the making and reading of messages, the communication of messages and the conceptualization of messages.

    3. As this unit standard is part of a design, communication and learning process, it should be evaluated as such.

    4. Although the fields and theories surrounding communication are broad, the learner should demonstrate strong communication abilities. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    Credited learners understand and can explain:

    1. Research methods and methodologies.
    2. A variety of presentation skills and techniques.
    3. Communications methods and methodologies.
    4. Historical and contemporary design solutions that are relevant to the discipline and specific project.
    5. Presentation and paper structures and sequences.
    6. A variety of design materials, media, elements and principles that are pertinent to the particular design discipline.
    7. Research methodologies and methods.
    8. The preparation, planning and organisation involved in the development and structure of presentations. 

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems using critical and creative thinking.
  • Identify designer's choices in the conceptualisation and communication of a design solution. 

  • UNIT STANDARD CCFO WORKING 
    Work effectively with others in a team, group, organisation or community.
  • Present information individually and in groups. 

  • UNIT STANDARD CCFO ORGANISING 
    Organise and manage activities responsibly and effectively.
  • Organise and manage presentations. 

  • UNIT STANDARD CCFO COLLECTING 
    Collect, analyse and critically evaluate information.
  • Analyse and critically evaluate design solutions. 

  • UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively.
  • Conduct presentations. 

  • UNIT STANDARD CCFO SCIENCE 
    Demonstrate scientific and technological competence
  • Use appropriate technology in presentations. 

  • UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems by recognising that problem solving contexts do not exist in isolation.
  • Present design solutions within appropriate contexts. 

  • UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  79809   Bachelor of Design  Level 6  NQF Level 07  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.